(1) CDSHotels is an Italian hotel company that owns 3 resorts with a total of 785 rooms across various locations in Italy. The company has seen steady growth in revenue from 2011-2014. (2) The company wants to create innovation in the tourism sector through collaboration with universities. Some key areas of focus for innovation include information and communications technology, business models, sustainability, and collaborative frameworks. (3) CDSHotels' long term goals include creating a culture of innovation within the company, as successful innovation depends more on soft factors like culture than just resources and funding. The company hopes collaboration with academia can help foster this culture of innovation.

1. CDSHotels
Innovazione nel settore turistico
Opportunità di creare innovazione con l’università
Gabriele Totisco, CDSHotels

2. L’azienda
€6,529,144.00
€6,144,579.00
€6,822,049.00
€7,401,893.00
€-
€1,000,000.00
€2,000,000.00
€3,000,000.00
€4,000,000.00
€5,000,000.00
€6,000,000.00
€7,000,000.00
€8,000,000.00
2011 2012 2013 2014
Fatturato 2011-2014
Resorts Presenze annue Numero camere
3 256.000 785

3. Località: Carovigno
443 Camere
Divertimento, natura e
benessere

4. Località: Polignano a mare
191 Camere
Mare, storia e buon cibo

5. Località: Ugento
151 Camere
Spiagge bianche, natura e
salento

6. Innovazione -> star-up
• Innovazione è composta
da due parti:
• (1) generazione di
un idea
• (2) la conversione di
un idea in
opportunità di
business
• Innovazione = Invenzione
+ Sfruttamento

7. Strategia di innovazione
ICT
BUSINESS
MODEL
SUSTAINABILIT
Y
COLLABORATI
ON
In an era when great ideas can sprout from any corner of the world and IT has
dramatically reduced the cost of accessing them, it’s now conventional wisdom
that virtually no company should innovate on its own.
Roberto Verganti, Business Week

8. I.C.T.

9. Business model

10. Sustainability Resorts

11. Sustainability
• preserving natural and cultural resources
• limiting negative impacts at tourist destinations, including use of natural
resources and waste production
• promoting the wellbeing of the local community
• reducing the seasonality of demand
• limiting the environmental impact of tourism related transport
• making tourism accessible to all
• improving the quality of tourism jobs.
The natural features of a destination are seen as the main reason for wanting to
return to the same place for a holiday, according to around half of respondents.
FLASH EUROBAROMETER 414 “Preferences of Europeans towards tourism”

12. Collaborative Innovation
Framework

13. Obiettivi di lungo termine
“Success at innovation is not just a blend of hard elements such
as the number of researchers, the amount that they receive in
funding, or the number of patents they receive.
Indeed, the study has consistently shown that the absolute
amount spent does not correlate with financial performance at
all.”
Global Innovation 1000 study, Booz & Company, 2012
Creare una cultura dell’innovazione!

14. Grazie