The document discusses the differences between infomercials and commercials. Infomercials are longer presentations, typically 30 minutes to an hour, that aim to explain a product's benefits and motivate viewers to take action. Commercials are shorter advertisements, usually 10 to 60 seconds, that may describe or demonstrate a product through narration or dialogue. Commercials are commonly shown on television, radio, online, and in public places to capture consumers' attention while waiting.

1. INFOMERCIAL
The combination of the words information
and commercial
Has been long established since 20 years ago
Typically longer, usually 30 minutes to 1
hour in run time length with no advertisers
break in between

2. INFOMERCIAL
Present needs, explain how the
promoted product will solve them, and
exhibit benefits while driving the
viewers to take consumer action.

3. COMMERCIAL
A type of advertisement determined by
the length of time usually 10 to 60
seconds
Utilizes prerecorded voiceover or dialogue
narrated by the actor in the commercial.
May describe and demonstrate a product

4. COMMERCIAL
Many commercial placements are often seen or
heard on televisions, radios, internet or at public
places like airports, malls, and stations where
consumers usually watch while waiting.