1. INFOMERCIAL
The combination of the words information
and commercial
Has been long established since 20 years ago
Typically longer, usually 30 minutes to 1
hour in run time length with no advertisers
break in between
2. INFOMERCIAL
Present needs, explain how the
promoted product will solve them, and
exhibit benefits while driving the
viewers to take consumer action.
3. COMMERCIAL
A type of advertisement determined by
the length of time usually 10 to 60
seconds
Utilizes prerecorded voiceover or dialogue
narrated by the actor in the commercial.
May describe and demonstrate a product
4. COMMERCIAL
Many commercial placements are often seen or
heard on televisions, radios, internet or at public
places like airports, malls, and stations where
consumers usually watch while waiting.