This document discusses wine and Indian mythology, demographics of India and the Republic of Chile, challenges of the wine industry in India including trade barriers, duty structure, and warehousing issues. It also summarizes the evolution and competition of imported bottled wines in India, distribution channels, perception of Chilean wines, and recommendations for success in the Indian market including focusing on low prices, passion for India, partnership approaches, and regular visits from winemakers.
This document proposes establishing a wine manufacturing unit in Andhra Pradesh that would produce wines from grapes and other local fruits like mangoes. It would have an annual production capacity of 1.2 million liters of various wines to meet domestic and export demand. This is a promising opportunity due to low license fees, suitable climate, and abundant fruit resources in Andhra Pradesh. The Indian wine market is growing rapidly at 25-30% annually and per capita consumption is low but rising with urbanization and increasing incomes. APITCO consulting can provide a full feasibility study and turnkey assistance to set up a viable winery project.
The document provides an overview of the global and Indian wine industries. It discusses the history of wine dating back 60 million years and key events like the Phylloxera plague in the 19th century. It outlines trends in consumption, major competitors in India, stakeholders, and value parameters. Major breakthroughs like pasteurization and innovations in bottling and packaging are also summarized. Leading Indian companies like Sula, Grover, and global player Gallo are profiled. The document concludes with information on distribution channels and margins.
The Report provides exhaustive information on the Indian Wine Sector, the market size, projected growth rates, the demand drivers, SWOT analysis, key characteristics of the Indian market and profile of leading players in India.
An Illustrated guide to All Indian and Major International Wines in the Indian Market The First Complete Indian Wine Guide is surely going to pique your interest in wine, particularly in Indian wine. This report aims to contribute to the wider awareness of high-quality Indian wines, even as it guides the Indian consumer through all brands, domestic and imported, available in the Indian market
This document is a presentation about Kingfisher Beer in India. It discusses that Kingfisher Beer is the largest selling beer brand in India, commanding a 34% market share. It then provides a brief history of how United Breweries began in South India in the 1850s and expanded across the country. The presentation discusses quality assurance and preservation measures for beer, such as using clear or colored glass bottles versus aluminum cans. It recommends strategies for Kingfisher Beer such as tying up with more large department stores, entering new markets, and developing innovative packaging and double branding.
Its a Presentation on a case study based on Sula Wines, How it works, what are the Wine making steps, what is contract farming and who was the founder behind this great success.
El documento discute la innovación y diversificación vitícola en el próximo decenio. Explica que la demanda es por calidad, diferenciación y competitividad en un mercado global competitivo. Propone la innovación y diversificación como herramientas para enfrentar los desafíos del cambio climático, protección ambiental y agricultura sustentable. Analiza factores biológicos, culturales y naturales que afectan el funcionamiento fisiológico de la vid y las características de la uva y el vino.
Este documento presenta las ponencias de varios expertos en viticultura y enología sobre el cepaje Carménère. Los expertos discutirán temas como el cambio climático y su impacto en la viticultura, la innovación y diversificación vitícola, el estudio de terroirs y clones de Carménère, las características de esta variedad emblemática de Chile, su vinificación y caracterización aromática, la importancia de Carménère para el posicionamiento del vino chileno en el exterior, cómo posicionar los vinos Carménère en Estados Unidos,
El documento discute la importancia del Carmenère para posicionar el vino chileno en el exterior. Explica que aunque no es la variedad más producida, puede ser la variedad emblemática que mejor identifica a Chile. Analiza experiencias de otras regiones con sus variedades emblemáticas y concluye que el Carmenère, casi exclusivo de Chile, tiene el potencial de ser un pilar de la estrategia comercial chilena si se posiciona como la variedad emblemática y embajadora de calidad del vino chileno.
This document proposes establishing a wine manufacturing unit in Andhra Pradesh that would produce wines from grapes and other local fruits like mangoes. It would have an annual production capacity of 1.2 million liters of various wines to meet domestic and export demand. This is a promising opportunity due to low license fees, suitable climate, and abundant fruit resources in Andhra Pradesh. The Indian wine market is growing rapidly at 25-30% annually and per capita consumption is low but rising with urbanization and increasing incomes. APITCO consulting can provide a full feasibility study and turnkey assistance to set up a viable winery project.
The document provides an overview of the global and Indian wine industries. It discusses the history of wine dating back 60 million years and key events like the Phylloxera plague in the 19th century. It outlines trends in consumption, major competitors in India, stakeholders, and value parameters. Major breakthroughs like pasteurization and innovations in bottling and packaging are also summarized. Leading Indian companies like Sula, Grover, and global player Gallo are profiled. The document concludes with information on distribution channels and margins.
The Report provides exhaustive information on the Indian Wine Sector, the market size, projected growth rates, the demand drivers, SWOT analysis, key characteristics of the Indian market and profile of leading players in India.
An Illustrated guide to All Indian and Major International Wines in the Indian Market The First Complete Indian Wine Guide is surely going to pique your interest in wine, particularly in Indian wine. This report aims to contribute to the wider awareness of high-quality Indian wines, even as it guides the Indian consumer through all brands, domestic and imported, available in the Indian market
This document is a presentation about Kingfisher Beer in India. It discusses that Kingfisher Beer is the largest selling beer brand in India, commanding a 34% market share. It then provides a brief history of how United Breweries began in South India in the 1850s and expanded across the country. The presentation discusses quality assurance and preservation measures for beer, such as using clear or colored glass bottles versus aluminum cans. It recommends strategies for Kingfisher Beer such as tying up with more large department stores, entering new markets, and developing innovative packaging and double branding.
Its a Presentation on a case study based on Sula Wines, How it works, what are the Wine making steps, what is contract farming and who was the founder behind this great success.
El documento discute la innovación y diversificación vitícola en el próximo decenio. Explica que la demanda es por calidad, diferenciación y competitividad en un mercado global competitivo. Propone la innovación y diversificación como herramientas para enfrentar los desafíos del cambio climático, protección ambiental y agricultura sustentable. Analiza factores biológicos, culturales y naturales que afectan el funcionamiento fisiológico de la vid y las características de la uva y el vino.
Este documento presenta las ponencias de varios expertos en viticultura y enología sobre el cepaje Carménère. Los expertos discutirán temas como el cambio climático y su impacto en la viticultura, la innovación y diversificación vitícola, el estudio de terroirs y clones de Carménère, las características de esta variedad emblemática de Chile, su vinificación y caracterización aromática, la importancia de Carménère para el posicionamiento del vino chileno en el exterior, cómo posicionar los vinos Carménère en Estados Unidos,
El documento discute la importancia del Carmenère para posicionar el vino chileno en el exterior. Explica que aunque no es la variedad más producida, puede ser la variedad emblemática que mejor identifica a Chile. Analiza experiencias de otras regiones con sus variedades emblemáticas y concluye que el Carmenère, casi exclusivo de Chile, tiene el potencial de ser un pilar de la estrategia comercial chilena si se posiciona como la variedad emblemática y embajadora de calidad del vino chileno.
An Overview of The Indian Liquor IndustryKriti Sangar
The liquor industry in India has grown significantly over the past decade and is currently valued at Rs. 8,500 crore. Major players include United Breweries, Shaw Wallace, and Jagjit Industries. The industry faces a strict legal environment with bans on advertising and state-level licensing. Consumer demand has shifted from country liquor to IMFL. Substitutes like soft drinks and health drinks pose a threat. Suppliers have bargaining power over raw materials. Rivalry within the industry is intense as companies compete on packaging, pricing, and promotions. Future growth is predicted with the commercial production of ethanol blending.
This document outlines marketing strategies for establishing Guinness beer in India. It begins with an industry overview of the global and Indian beer markets, including growth rates. It then provides an overview of Guinness as an organization, including its mission statement and history. The document performs a PESTEL analysis and identifies demographic, geographic, psychographic, and behavioral targets in India. It outlines Guinness' product portfolio and competition in India. Marketing strategies include sponsoring music festivals, tie-ups with pubs, and pricing. Financial projections estimate profits over two years. A contingency plan involves exporting to other markets.
Strategic analysis of Sula Vineyards. The analysis includes internal and external environment analysis, value chain analysis, VRIO framework, SWOT analysis, business and corporate level strategy. In the end, 3 viable alternatives to overcome the problem company is facing.
The document discusses United Spirits Ltd, which is India's largest beverage alcohol company and the world's third largest spirits company. It summarizes United Spirit's market leadership position in India, portfolio of brands, growth strategies of mergers and acquisitions, and regulatory environment in the Indian alcohol market. The document also provides highlights of United Spirit's history and critical success factors such as brand building, innovation, and dominance at the point of purchase.
India has a large and growing liquor market, valued at $35 billion annually. The market includes Indian Made Foreign Liquor (IMFL) such as whiskey, rum, and brandy as well as beer and country liquor. IMFL and beer have seen high growth rates of over 10% and 15% respectively, while country liquor growth is slower. Kerala has a tradition of consuming toddy, or palm wine extracted from coconut trees, and has the highest per capita consumption of alcohol in India. However, the toddy industry is declining due to fewer tappers and changing consumer preferences. Revitalizing toddy production and marketing it as the traditional Neera beverage or developing premium brands could help boost the industry.
JM Chapter 1 Overview of International Business.pptxJesilin James
Define International Business and concept of globalization
Differentiate between IB and Domestic Business
Explain the importance of IB
Part 2: Fundamental of International Trade Theories
Outline the theories that attempt to explain why certain goods are traded internationally
Summarise the theory of mercantilism
Detail the theories of absolute advantage and comparative advantage
Detail the factor proportions theory of trade
1. The document discusses concepts related to international trade such as comparative advantage, production possibility frontiers, and costs and benefits of free trade versus protectionism.
2. It provides examples to illustrate the principle of comparative advantage and shows that even if one country is more productive in all goods, there can still be gains from trade based on relative opportunity costs of production.
3. The document notes that while free trade provides overall benefits, the costs may be borne unevenly within countries, leading some producers to support protectionist policies that restrict trade.
The wine industry in India is growing rapidly, with domestic wine production and consumption on the rise. There are now over 38 wineries producing around 6.2 million liters annually, up from an estimated 9 million liters expected by 2010. Maharashtra leads the country in wine production. The domestic wine market is currently valued at Rs. 450 crore and is projected to have strong annual growth of 25-30%. However, per capita consumption in India remains low at just 9ml annually compared to other major wine producing countries. The key drivers of growth are changing lifestyles, higher incomes, and government support through reduced taxes and duties.
Report on-liberalizing-liquor-trade-in-indiaDhanuraj D
This document analyzes India's restrictive liquor policies and their effects. It finds that while India has the world's fastest growing liquor market, high taxes and trade barriers keep foreign liquor out and drive up domestic prices. This leads to a large black market and health issues from unsafe illegal liquor. The document examines stakeholders in India's liquor industry like farmers, distillers, and consumers and finds that current policies benefit some groups like sugar producers but hurt farmers and increase costs for consumers. It argues for liberalizing India's liquor policies and regulations to address these issues.
The document discusses QNet, a global direct selling company established in 1998. It offers a range of wellness, lifestyle, and telecommunications products as well as a business opportunity for entrepreneurs. Key products mentioned include the BioDisc and Chi Pendant for energizing water, the Amezcua Energy Shell and Pendant for protection from electromagnetic fields, and Bernhard H. Mayer watches and jewelry. The company aims to help customers through innovative, exclusive products and a local support system while also providing a rewarding career path for representatives.
2015 DMC2523 Topic 15 Beverage Purchasing Control Laura Law
This document discusses beverage purchasing controls. It begins by classifying alcoholic beverages into beers, wines, and spirits. It then discusses factors for establishing purchasing quantity standards like storage space and minimum order requirements. It describes two types of states for purchasing - license states where wholesalers can sell directly to establishments, and control states where the state government sells alcohol. Finally, it discusses purposes of controls like maintaining appropriate supply and quality, and factors used to establish purchasing quantities like frequency of orders and price discounts.
Lagunitas Brewing Company was founded in 1993 in California. They have since expanded to become one of the fastest growing craft breweries in the US. Key factors in their success include producing high quality, unique beers; expanding production capacity to meet demand; and securing effective distribution networks. While competition and potential substitute products present challenges, Lagunitas has built brand loyalty through their individualistic style and flavorful beers. In 2015, Heineken acquired a 50% stake in Lagunitas to help further their global expansion efforts.
Adam Ivor, Gliding Eagle - International DTC - A New Revenue StreamZach Kamphuis
This document discusses the opportunity for wineries to expand their direct-to-consumer sales internationally through direct shipping to foreign customers. It notes that international direct-to-consumer sales represent the largest growth opportunity in the wine industry. Data is presented showing average order sizes, values, and delivery times to major foreign regions like Asia, Europe and other areas. Strategies for wineries to develop an international direct-to-consumer business are outlined, like creating multilingual websites and partnering with online wine retailers abroad. Case studies demonstrate how medium-sized wineries have seen over $30,000 in new annual revenue through international direct shipping.
The document discusses the changing face of consumerism in India. It notes that India has one of the fastest growing economies in the world and its GDP is projected to become the 3rd largest by 2040. There is a growing middle class in India with more disposable income and exposure to global trends through media. However, Indian consumers still value traditional culture and preferences must be tailored to local tastes. Family remains the central unit of Indian society but its structure is shifting to become more nuclear and democratic. Women and children are also becoming more independent consumers.
2019 Oregon Wine Symposium | Outlook on the Wine Sector: Managing the Changin...Oregon Wine Board
If you want to know where the wine industry is headed, don’t miss this power-packed seminar moderated by director of the Evenstad Center for Wine Education at Linfield College, Dr. Greg Jones. Dr. Damien Wilson, Hamel Family Chair in Wine Business at Sonoma State University, will deliver the wine sector outlook and share his views on the state of this sector with specific focus on the Oregon wine industry. His talk will include identifying channels for success, flagging potential market pitfalls and highlighting prospects for market triumph. Tony Correia is widely recognized across the American wine industry as a leading authority on the valuation of vineyards and wineries, and he will provide insights on what impacts and contributes to the value of an AVA and how to capitalize on AVA success. Wine industry finance expert Erik McLaughlin, CEO of Metis Mergers & Acquisitions, will provide the industry with the current state of Oregon’s M&A landscape and insights on how the market is changing. Finally, Danny Brager, Nielsen’s senior VP of Beverage Alcohol, will deliver market trends and Oregon wine growth insights from the national wholesale and direct to consumer shipments marketplace.
Cadbury began operations in India in 1948 and today has 5 manufacturing facilities and 5 sales offices. Cadbury enjoys over 70% value market share in India, the highest for any Cadbury brand worldwide. The document proposes introducing "BeerCules", a beer brand by Cadbury, to diversify into the alcohol industry. It provides details on the beer market in India such as categories, pricing, popular brands and marketing challenges due to regulations. The marketing and sales strategies outlined target different segments and focus on brand association, partnerships and festivals to promote trial of the new product.
United Spirits Ltd is India's largest spirits company. It produces and sells brands like Bagpiper, McDowell's No. 1, and Royal Challenge. The spirits industry has grown at a rate of 20% annually and contributes significantly to India's GDP. While facing restrictions from excise regulations and bans, the industry is expected to continue growing due to increasing disposable incomes and changing social trends. Major players compete through innovative marketing and setting high prices. The future remains positive for United Spirits as recent losses were due to provisions rather than operations.
Meeting 1 - Introduction to international economics (International Economics)Albina Gaisina
This document provides an introduction and overview of the scope of international economics. It discusses key concepts like globalization, patterns of trade, and different economic institutions. It also summarizes different theories of international trade, including absolute advantage, comparative advantage, and theories exploring the effects of technology and scale economies on trade patterns. Modern analyses use econometrics to identify various trade factors. The document also briefly mentions terms of trade, infant industries, and debates around trade policies.
Political risks in The Liquor IndustryChhavi Rahul
The document provides information on the Indian liquor industry. It discusses that the industry is highly regulated and taxed. It notes that the industry is divided into IMFL and country liquor and has a market value of INR 350 billion growing at 12-15% annually. It also profiles several major players in the industry such as Diageo, Pernod Ricard, Beam Suntory, United Spirits Limited and United Breweries. It discusses regulations around alcohol consumption in different countries and states in India. In closing, it outlines some of the key risks and challenges faced by the industry related to taxes, regulations and social factors.
Este documento presenta varias iniciativas para promover la industria vitivinícola en el valle de Colchagua en Chile durante 2010-2011, incluyendo la identificación de sitios con potencial para la producción de vino, un concurso anual de vinos, un video promocional del valle, y una fiesta de la vendimia campesina para atraer turismo.
Este documento describe el concepto de marketing relacional y cómo las bodegas pueden beneficiarse de una orientación hacia el marketing relacional. Explica que el objetivo del marketing relacional es entregar el máximo valor a los clientes más importantes para mantener y aumentar su lealtad. También destaca que una bodega orientada al marketing debe enfocarse en el cliente, la competencia y los procesos internos, y seleccionar cuidadosamente a sus clientes clave para desarrollar una red de relaciones que genere capital de marca y mayor éxito de los productos.
An Overview of The Indian Liquor IndustryKriti Sangar
The liquor industry in India has grown significantly over the past decade and is currently valued at Rs. 8,500 crore. Major players include United Breweries, Shaw Wallace, and Jagjit Industries. The industry faces a strict legal environment with bans on advertising and state-level licensing. Consumer demand has shifted from country liquor to IMFL. Substitutes like soft drinks and health drinks pose a threat. Suppliers have bargaining power over raw materials. Rivalry within the industry is intense as companies compete on packaging, pricing, and promotions. Future growth is predicted with the commercial production of ethanol blending.
This document outlines marketing strategies for establishing Guinness beer in India. It begins with an industry overview of the global and Indian beer markets, including growth rates. It then provides an overview of Guinness as an organization, including its mission statement and history. The document performs a PESTEL analysis and identifies demographic, geographic, psychographic, and behavioral targets in India. It outlines Guinness' product portfolio and competition in India. Marketing strategies include sponsoring music festivals, tie-ups with pubs, and pricing. Financial projections estimate profits over two years. A contingency plan involves exporting to other markets.
Strategic analysis of Sula Vineyards. The analysis includes internal and external environment analysis, value chain analysis, VRIO framework, SWOT analysis, business and corporate level strategy. In the end, 3 viable alternatives to overcome the problem company is facing.
The document discusses United Spirits Ltd, which is India's largest beverage alcohol company and the world's third largest spirits company. It summarizes United Spirit's market leadership position in India, portfolio of brands, growth strategies of mergers and acquisitions, and regulatory environment in the Indian alcohol market. The document also provides highlights of United Spirit's history and critical success factors such as brand building, innovation, and dominance at the point of purchase.
India has a large and growing liquor market, valued at $35 billion annually. The market includes Indian Made Foreign Liquor (IMFL) such as whiskey, rum, and brandy as well as beer and country liquor. IMFL and beer have seen high growth rates of over 10% and 15% respectively, while country liquor growth is slower. Kerala has a tradition of consuming toddy, or palm wine extracted from coconut trees, and has the highest per capita consumption of alcohol in India. However, the toddy industry is declining due to fewer tappers and changing consumer preferences. Revitalizing toddy production and marketing it as the traditional Neera beverage or developing premium brands could help boost the industry.
JM Chapter 1 Overview of International Business.pptxJesilin James
Define International Business and concept of globalization
Differentiate between IB and Domestic Business
Explain the importance of IB
Part 2: Fundamental of International Trade Theories
Outline the theories that attempt to explain why certain goods are traded internationally
Summarise the theory of mercantilism
Detail the theories of absolute advantage and comparative advantage
Detail the factor proportions theory of trade
1. The document discusses concepts related to international trade such as comparative advantage, production possibility frontiers, and costs and benefits of free trade versus protectionism.
2. It provides examples to illustrate the principle of comparative advantage and shows that even if one country is more productive in all goods, there can still be gains from trade based on relative opportunity costs of production.
3. The document notes that while free trade provides overall benefits, the costs may be borne unevenly within countries, leading some producers to support protectionist policies that restrict trade.
The wine industry in India is growing rapidly, with domestic wine production and consumption on the rise. There are now over 38 wineries producing around 6.2 million liters annually, up from an estimated 9 million liters expected by 2010. Maharashtra leads the country in wine production. The domestic wine market is currently valued at Rs. 450 crore and is projected to have strong annual growth of 25-30%. However, per capita consumption in India remains low at just 9ml annually compared to other major wine producing countries. The key drivers of growth are changing lifestyles, higher incomes, and government support through reduced taxes and duties.
Report on-liberalizing-liquor-trade-in-indiaDhanuraj D
This document analyzes India's restrictive liquor policies and their effects. It finds that while India has the world's fastest growing liquor market, high taxes and trade barriers keep foreign liquor out and drive up domestic prices. This leads to a large black market and health issues from unsafe illegal liquor. The document examines stakeholders in India's liquor industry like farmers, distillers, and consumers and finds that current policies benefit some groups like sugar producers but hurt farmers and increase costs for consumers. It argues for liberalizing India's liquor policies and regulations to address these issues.
The document discusses QNet, a global direct selling company established in 1998. It offers a range of wellness, lifestyle, and telecommunications products as well as a business opportunity for entrepreneurs. Key products mentioned include the BioDisc and Chi Pendant for energizing water, the Amezcua Energy Shell and Pendant for protection from electromagnetic fields, and Bernhard H. Mayer watches and jewelry. The company aims to help customers through innovative, exclusive products and a local support system while also providing a rewarding career path for representatives.
2015 DMC2523 Topic 15 Beverage Purchasing Control Laura Law
This document discusses beverage purchasing controls. It begins by classifying alcoholic beverages into beers, wines, and spirits. It then discusses factors for establishing purchasing quantity standards like storage space and minimum order requirements. It describes two types of states for purchasing - license states where wholesalers can sell directly to establishments, and control states where the state government sells alcohol. Finally, it discusses purposes of controls like maintaining appropriate supply and quality, and factors used to establish purchasing quantities like frequency of orders and price discounts.
Lagunitas Brewing Company was founded in 1993 in California. They have since expanded to become one of the fastest growing craft breweries in the US. Key factors in their success include producing high quality, unique beers; expanding production capacity to meet demand; and securing effective distribution networks. While competition and potential substitute products present challenges, Lagunitas has built brand loyalty through their individualistic style and flavorful beers. In 2015, Heineken acquired a 50% stake in Lagunitas to help further their global expansion efforts.
Adam Ivor, Gliding Eagle - International DTC - A New Revenue StreamZach Kamphuis
This document discusses the opportunity for wineries to expand their direct-to-consumer sales internationally through direct shipping to foreign customers. It notes that international direct-to-consumer sales represent the largest growth opportunity in the wine industry. Data is presented showing average order sizes, values, and delivery times to major foreign regions like Asia, Europe and other areas. Strategies for wineries to develop an international direct-to-consumer business are outlined, like creating multilingual websites and partnering with online wine retailers abroad. Case studies demonstrate how medium-sized wineries have seen over $30,000 in new annual revenue through international direct shipping.
The document discusses the changing face of consumerism in India. It notes that India has one of the fastest growing economies in the world and its GDP is projected to become the 3rd largest by 2040. There is a growing middle class in India with more disposable income and exposure to global trends through media. However, Indian consumers still value traditional culture and preferences must be tailored to local tastes. Family remains the central unit of Indian society but its structure is shifting to become more nuclear and democratic. Women and children are also becoming more independent consumers.
2019 Oregon Wine Symposium | Outlook on the Wine Sector: Managing the Changin...Oregon Wine Board
If you want to know where the wine industry is headed, don’t miss this power-packed seminar moderated by director of the Evenstad Center for Wine Education at Linfield College, Dr. Greg Jones. Dr. Damien Wilson, Hamel Family Chair in Wine Business at Sonoma State University, will deliver the wine sector outlook and share his views on the state of this sector with specific focus on the Oregon wine industry. His talk will include identifying channels for success, flagging potential market pitfalls and highlighting prospects for market triumph. Tony Correia is widely recognized across the American wine industry as a leading authority on the valuation of vineyards and wineries, and he will provide insights on what impacts and contributes to the value of an AVA and how to capitalize on AVA success. Wine industry finance expert Erik McLaughlin, CEO of Metis Mergers & Acquisitions, will provide the industry with the current state of Oregon’s M&A landscape and insights on how the market is changing. Finally, Danny Brager, Nielsen’s senior VP of Beverage Alcohol, will deliver market trends and Oregon wine growth insights from the national wholesale and direct to consumer shipments marketplace.
Cadbury began operations in India in 1948 and today has 5 manufacturing facilities and 5 sales offices. Cadbury enjoys over 70% value market share in India, the highest for any Cadbury brand worldwide. The document proposes introducing "BeerCules", a beer brand by Cadbury, to diversify into the alcohol industry. It provides details on the beer market in India such as categories, pricing, popular brands and marketing challenges due to regulations. The marketing and sales strategies outlined target different segments and focus on brand association, partnerships and festivals to promote trial of the new product.
United Spirits Ltd is India's largest spirits company. It produces and sells brands like Bagpiper, McDowell's No. 1, and Royal Challenge. The spirits industry has grown at a rate of 20% annually and contributes significantly to India's GDP. While facing restrictions from excise regulations and bans, the industry is expected to continue growing due to increasing disposable incomes and changing social trends. Major players compete through innovative marketing and setting high prices. The future remains positive for United Spirits as recent losses were due to provisions rather than operations.
Meeting 1 - Introduction to international economics (International Economics)Albina Gaisina
This document provides an introduction and overview of the scope of international economics. It discusses key concepts like globalization, patterns of trade, and different economic institutions. It also summarizes different theories of international trade, including absolute advantage, comparative advantage, and theories exploring the effects of technology and scale economies on trade patterns. Modern analyses use econometrics to identify various trade factors. The document also briefly mentions terms of trade, infant industries, and debates around trade policies.
Political risks in The Liquor IndustryChhavi Rahul
The document provides information on the Indian liquor industry. It discusses that the industry is highly regulated and taxed. It notes that the industry is divided into IMFL and country liquor and has a market value of INR 350 billion growing at 12-15% annually. It also profiles several major players in the industry such as Diageo, Pernod Ricard, Beam Suntory, United Spirits Limited and United Breweries. It discusses regulations around alcohol consumption in different countries and states in India. In closing, it outlines some of the key risks and challenges faced by the industry related to taxes, regulations and social factors.
Este documento presenta varias iniciativas para promover la industria vitivinícola en el valle de Colchagua en Chile durante 2010-2011, incluyendo la identificación de sitios con potencial para la producción de vino, un concurso anual de vinos, un video promocional del valle, y una fiesta de la vendimia campesina para atraer turismo.
Este documento describe el concepto de marketing relacional y cómo las bodegas pueden beneficiarse de una orientación hacia el marketing relacional. Explica que el objetivo del marketing relacional es entregar el máximo valor a los clientes más importantes para mantener y aumentar su lealtad. También destaca que una bodega orientada al marketing debe enfocarse en el cliente, la competencia y los procesos internos, y seleccionar cuidadosamente a sus clientes clave para desarrollar una red de relaciones que genere capital de marca y mayor éxito de los productos.
El documento analiza las tendencias mundiales de consumo de vino. Chile exporta el 70% de su producción debido a su limitado mercado nacional. El objetivo es incrementar la percepción de calidad de los vinos chilenos para aumentar las ventas, número de viñas y precios promedio. El consumo mundial de vinos premium muestra altos niveles de crecimiento liderado por Estados Unidos, China y Alemania.
Este documento resume el estado actual de la responsabilidad social en Chile y en el mundo. Explica conceptos clave como la evolución del concepto de RSE, los principales estándares internacionales como ISO 26000 y GRI, y cómo las empresas chilenas están adoptando enfoques más estratégicos de RSE que crean valor a largo plazo. También describe iniciativas recientes en Chile para ayudar a las viñas a reportar sus resultados de sostenibilidad de acuerdo con los estándares globales.
Este documento presenta el programa de un seminario sobre nuevas tendencias en la comercialización y marketing de vinos. El seminario se llevará a cabo el 14 de julio de 2010 en el Centro Español en San Fernando y contará con 5 presentaciones sobre temas relacionados con las tendencias del consumo de vino en nuevos mercados, el concurso Mondial de Bruxelles, el marketing vitivinícola, la responsabilidad social empresarial en la industria del vino y las tendencias del consumo de vino en India.
Este documento describe los procesos de vinificación en blanco y tinto. En la vinificación en blanco se explican etapas como la recepción de la uva, prensado, fermentación, clarificación y embotellado. En la vinificación en tinto se detallan etapas como la recepción, maceración, fermentación, prensado, clarificación y añejamiento. El documento ofrece detalles sobre procesos como la maceración en frío, fermentación, remontajes y clarificación del mosto.
El documento resume los principales conceptos sobre la viticultura y la vid. Describe el ciclo de vida de la vid, los factores que influyen en la calidad de los vinos como el suelo, riego y clima. Explica los diferentes sistemas de conducción como el parrón, cabeza y espaldera. También cubre la clasificación, cultivares y plagas/enfermedades más comunes de la vid en Chile.
Este documento proporciona información sobre la cata de vinos, incluyendo la observación visual de los colores, las fases aromática y gustativa, el maridaje de vinos y comidas, y los beneficios para la salud del consumo moderado de vino. Explica los diferentes tipos de aromas y colores que se pueden encontrar en vinos blancos, rosados y tintos, así como las sensaciones que se perciben durante las fases de ataque, evolución y postgusto. Además, brinda pautas sobre las temperaturas ideales de
This document discusses the effects of climate change on viticulture and wine quality. It provides data on global grape production and utilization, as well as the distribution of viticultural areas by climate zone. Climate change is increasing temperatures and decreasing precipitation in some areas. Higher temperatures can affect grape sugars, acids, phenolics, aroma compounds, and enzymes. Adaptations to climate change discussed include variety and rootstock selection, canopy management, irrigation, and anti-stress products. The optimal canopy structure depends on the climate zone and desired berry compounds.
El documento resume la variedad de uva Carmenère, originaria de Francia pero emblemática de Chile. Explica que es un híbrido natural entre Gros Cabernet y Cabernet franco, y fue confundida con Merlot en Chile hasta 1994. También describe los problemas de productividad como la baja fertilidad de yemas y sensibilidad al estrés hídrico, así como investigaciones para mejorar la selección clonal y calidad de los vinos producidos con esta uva.
El documento describe los aromas encontrados en la uva Carmenere a través de análisis sensoriales y químicos. Identifica marcadores clave como la β-damascenona y el etil-3-hidroxi-butanoato que dan aromas de frutos rojos, así como compuestos relacionados a notas vegetales como la IBMP. Explica que los vinos Carmenere tienen un alto potencial de desarrollo de aromas durante el envejecimiento debido a la presencia de norisoprenoides ligados.
El documento analiza diferentes opciones de vinificación para uvas Carmener dependiendo de la calidad y madurez de la materia prima. Propone tres tipos de vinificación: 1) Vino frutoso con estructura media, para uvas con menos de 24° Brix; 2) Vinos de mayor complejidad y estructura, para uvas entre 24-26° Brix; y 3) Vinos de garage, para uvas sobre 26° Brix. Detalla los pasos clave de cada método, como cosecha, selección, fermentación, maceración y crianza.
El documento describe las estrategias de posicionamiento de marca utilizadas por Nueva Zelanda, Australia y Uruguay para sus vinos. Nueva Zelanda se ha centrado en posicionar regiones específicas con variedades de uva asociadas, como Sauvignon Blanc de Marlborough y Pinot Noir de Central Otago. Australia ha desarrollado una imagen sectorial y se ha enfocado en mercados objetivos, mientras promueve regiones como Barossa con Shiraz y Coonawarra con Cabernet Sauvignon. Uruguay busca posicionar sus vinos como equilibrados,
1. Soma & Surahi
Wine & the
Bottle
…& The
Indian
San Fernando, Chile ,14 July
Paradox
2. Wine and Indian Mythology
• Gods (Devas) consumed wine as
their royal drink of choice.
• Asuras The dark contemporaries
(Demons) literal translation (One
Who doesn’t consume wine)
• Wine has been compared to Amrit & elaborated in the story of Samudra Manthan where
divine treasures were distributed between the gods and demons after a prolonged battle.
• The ninth chapter of Rig Veda devotes 114 verses in praise of Soma- Wine, considered to
be the ‘elixir of immortality’.
• In the practice of Yogic meditation too, Soma, the nectar of life was considered to bring
about a higher consciousness.
3. Demographics
Republic of India
Location: South of Asia , between Arabian Sea and Bay of Bengal
Geography Borders : Pakistán, China, Nepal, Bangladesh, Bhutan and
Myanmar.
AREA: 3.3 million square kilometres
CAPITAL: New Delhi (Pop. 16 million)
Demography POPULATION: 1.18 billion; 28.9% Urban & 71.1% Rural
DENSITY : 343 habitants per square kilómetres
LIFE EXPECTANCY : 66.06 years (2009).
FORM OF GOVT.: Federal Republic; 28 States & 7 Union
Territories.
Government PRESIDENT: Pratibha Patil
PRIME MINISTER: Manmohan Singh
4. Wine Demographics
• Young Nation – Over half of the current population is under 30 years age.
• During the next 15 years it will add heavily to the potential wine drinkers.
• Growing middle class expected to be 584 million according to a study by
McKinsey & Co.
• 94 million of this population will enjoy a higher purchase power owing to
the influx of MNCs.
• Increasing number of women consuming wine.
• Growing social acceptance of wine in traditional events.
5. The Challenges of Modern Times
Challenges of the Indian Constitution
1. India is a federal constitutional republic consisting
Trade Barriers
of 28 states and 7 union territories with a
parliamentary system of democracy. 1. Cumbersome procedures: Any
2. Each State can formulate its own policy and taxes technical lacunas and one could be
under Article 47 of the Indian Constitution.
prosecuted and jailed.
3. Article 47 says- …among its primary duties and,
in particular, the State shall endeavour to bring 2. Complicated license and registration
about prohibition of the consumption except for procedures that can cause too many
medicinal purposes of intoxicating drinks and of delays.
drugs which are injurious to health.
3. De-bonding after a year- no recourse
to send the material back
Warehousing Challenges 4. Transfer Permits-time consuming
5. Each State of India formulates its own
1. Most public bonds not temperature controlled
procedures.
2. Many private bonds work with air conditioning but
6. Dealing with 33 countries to sell.
switch of air con at night to save money
7. Complicated licensing and registration
3. Transportation is through non cooled trucks
procedures.
4. Storage at the importer’s end not always proper
8. Prohibition in two states – Gujarat and
5. Storage at the retail shops mostly very poor though
Mizoram.
now the big stores have become air-conditioned.
6. Challenges
(Contd.)…... Duty Structure
Customs Duty (Federal) 150% on Assessable Value, CIF value+1% =151%
Additional Duty (Refundable): 4% on the total value=10%
Hotels & Restaurants – Nil , subject to conditions
Excise Duty: Varies in each state
VAT- Generally 20% but some states have lower while others are higher.
Average=20%
Delhi: 20-30% of MRP-Max. Retail Price appx.= customs duty or more
Mumbai : Slab rates- varies from appx. Rs.225-500, avg=Rs.300 a bottle
Bangalore : Approx. Rs. 225 a bottle
Related Links :-
Delhi : http://www.indianwineacademy.com/item_6_313.aspx
Mumbai : http://www.indianwineacademy.com/item_2_318.aspx
Bangalore : http://www.indianwineacademy.com/item_1_253.aspx
1 USD = 47.00 INR
7. Wine Vs. Whiskey etc.
Wine 1.5
Whiskey 150
Country Liquor
200
Beer 140
Million Cases Per Annum
8. Evolution of the Imported bottled wines
• Imports of Wine Restricted till 2001. Govt. liberated import policy in the same year
• Hotels & Restaurants allowed Duty Free Exemption in 2002
• Bulk wines were imported earlier from Australia, South Africa and Chile
• Import of Bulk wine allowed but not economical due to heavy taxes
• The Market has grown by 20 - 25% in the last 5 years (Except 2009). It is expected to grow annually by
20-25% in the next 5 years.
Evolution of wine imports in India.
(Period 2004/2008, Values in USD thousand)
Code Item 2004 2005 2006 2007 2008
220421 Bottled Wine 5,470.50 8,100.50 9,135.60 13,169.70 11,224.60
220410 Sparkling Wine 1,225.00 2,250.00 5,500.00 6,240.50 5,643.90
220429 Bulk Wine 635.00 789.20 846.60 2,144.00 1,669.60
Total 7,330.50 11,139.70 15,482.20 21,554.20 18,538.10
Annual % change - General 52.00 39.00 39.20 -13.90
Annual % change - Bottled 48.10 12.80 44.10 -14.70
9. Competition of imported bottled
wine
• Approximate Imports 200,000 cases (2009).
• French 40%
• Australia & Italy 12-14% each
• Chile & USA 8-10 % each
• Others 15-20 %
(Argentina, Spain, South Africa, New Zealand, Germany, Austria, Portugal etc.)
• Price Range :
• Majority Wines at low end price range ( Less than US$3)
Desired Retail Price around Rs. 1000
• Reasonable Market Between $3 - $5
Psychological Barrier Rs. 1500
• Desired Level for Restaurants $3 - $9
• The sale of premium wines more than $12 is very limited.
• $51 to $500 also sell, though share less than 1% .
• High Duties / High Hotel Margins are the restrictive factors.
10. Distribution Channels
• Any individual, firm or company can import
• Bonded Warehouses Essential for Importers
• Private / Public Bonded Warehouses Allowed
• Excise Bonded warehouse mandatory for sales. Handled
by importer / wholesaler / distributor
• Importers not allowed direct retail
• Retailers must buy from licensed wholesalers
• Retails allowed through License only
11. Perception of Chilean
wines.
• Value for Money wine
• Available more easily in Retail
• Sparkling Wines have little presence
• People don’t know much about the Carmenere, though
they like the wine
• Sauvignon Blancs are highly appreciated
• Chardonnays are considered too Oaky
• Some Popular Brands : Frontera, Casillero del Diablo,
Anakena, Tarapaca, Caliterra, San Medin, Valdivieso,
Baron de Rothschild, Errazuriz, Montes, Casa Lapostolle,
Santa Digna , Santa Carolina
12. Recommendations
The Principle of the 5 P’s
1. Price – Focus on Low Price But not quality
2. Passion for India
3. Partnership – Marketing Equity and Long Term
Approach
4. Personal Appearance – Regular Visits of Wine Makers /
Owners Required
5. Participation in Wine Shows, Festivals and
Competitions
6. THE SIXTH SENSE – Protect your payments
7. Selecting the Right Importer - Critical and Difficult.
13. For further information visit
www.indianwineacademy.com
www.delwine.com
Acknowledgements :
Mr. Nestor Riveros , Minister Counsellor Commercial – PROCHILE, New Delhi
Mr. Suprio Bose , Commercial Advisor – PROCHILE, New Delhi, India.
Conclusion
Indian market is growing fast including imports. But it is a long term, difficult market with
good results expected, especially for the Chilean wines because of the good price-quality
ratio.
Good luck. Buena Suerte!