The document discusses the services sector in India. It notes that the services sector has grown significantly in India due to liberalization in 1991 and increasing consumer disposable income, urbanization, and technological advancements. The services sector now accounts for over 50% of India's GDP, higher than countries like China and Brazil. Within the services sector, trade, hotels, restaurants and transport, storage, and communication have been the largest contributors to growth. The sector employs a large and growing percentage of the urban workforce. Emerging services industries in India include tourism, IT/ITES, online shopping, and real estate. For the services sector to further grow, India needs to target large services industries, ease domestic regulations, and identify new high-

1. Services

2.  Economic Activity
 Intangible
Felt & Experienced
Cannot Be Stored
Does Not Result In Ownership.
On The Spot Deal
SERVICES ??

3. Liberalization in 1991.
Increase in consumer disposable income.
Increase in population.
Shift of population from rural to urban.
Increase in purchasing power of women.
Technological advancements.
Increasing needs and wants with change in life style.
SERVICE SECTOR IN INDIAN
SCENARIO

4. 77
40.6
70.6
65.4
74
50.1
56.3
78.4
41.7
70.5
66.5
76
58.2 62.1
0
10
20
30
40
50
60
70
80
90
USA CHINA JAPAN BRAZIL UK INDIA RUSSIA
2001
2010
2011
SHARE OF SERVICE SECTORS TO
GDP
INTERNATIONAL COMPARISON

5. SERVICES & GDP

6. 14.6
16.7 17.1 16.9
16.5
17.2
25
7.6
8.2 7.8 7.1
13.8
14.8
15.9 16.6 17.2
14.8 13.5 12.8
14.5
14.3
6
7.9 8.8
8.2
0
4
8
12
16
20
24TRADE, HOTELS, REST
AURANTS
TRANSPORT,STORAGE, &
COMMUNICATION
Financing, insurance, re
al estate & business
services
Community, social, &
personal services
construction
Share and Growth of India’s
Services Sector

7. SHARE OF STATES !!

8. 64.75%
53.20%
12.43%
11.90%
19.70%
25.30%
3.12% 9.60%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
1993-94 2009-10
AGRICULTURE
INDUSTRIES
SERVICES
CONSTRUCTION
SHARE OF EMPLOYMENT

9. 679, 6
8%
241, 2
4%
80, 8
%
EMPLOYMENT IN RURAL
AGRICULTURE
SERVICE
INDUSTRIAL
RURAL AND URBAN
75, 8
%
683, 6
8%
242, 2
4%
EMPLOYMENT IN URBAN

10.  TOURISM
 SHIPPING & PORT SERVICES
 ONLINE SHOPPING
 REAL ESTATE & HOUSING
 IT & ITES
 R&D
 LEGAL SERVICES
 COMMUNICATION & POSTAL SERVICES
EMERGING SERVICES

11. Growth revival
Targeting big ticket services
(tourism, medical, healthcare, shipping )
Retain and Expand
Removing or easing domestic regulations
Constantly changing & Diversifying
CHALLENGES

12.  GROWING……………..
 ADJUST TO CHANGE
CREATING VALUE & EMPLOYMENT
IDENTIFYING NEW SECTORS
MULTIPLE GAINS
CONCLUSION

13. SHASHI KUMAR M R
SHSS
By
Shashi Kumar M .R
MBA
NEW HORIZON COLLEGE OF
MANAGEMENT STUDIES