India Leadership Conclave 2019 - "Opportunities" - The 5 Trillion Dollar Mission :

My Disruptive Entrepreneurship Journey
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INDIA LEADERSHIP CONCLAVE
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10th Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2019
India Leadership Conclave
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OPPORTUNITIESCAN INDIA SEIZE THE HISTORIC OPPORTUNITIES?
Ms. Satya Vadlamani
CMD
Murli Krishna Pharma Private Ltd.
कल,आजaurकल
As I sit at my desktop and look at the screen, varied
images float in front of my eyes. I had told Satya that I
would talk about my life story and my journey. Was
that too brash on my part. Will I be able to talk or
would I develop a mental block. Somewhere along
this journey called life you meet people through
various stages of growing up. Some stay for longer
periods than the rest while some only transit through
your life. Each person leaves their impressions on
you. Some lasting and good, some golden memories
and some best forgotten. It is these memories and
impressions that help in making us who we are. I am
glad to have always had the best of friends all my life.
These are the people who have stood by me through
all the ups and downs in my life. They have never
tried to judge me but have accepted me with all my
faults. This is my small tribute to all my friends.
Thanks for being there. Friends is a small word in the
dictionary but has a big place in my heart. It includes
everyone be it a relation by blood or a bonding
through heart.
Thecallofthemountainbeckonseverysoul.
Toclimbornottoclimb,isthequestion.
Onceyoustartclimbing,neverlookback.
Where do I start from? Today I am a successful
Entrepreneur of a 7 million dollar Manufacturing
Company. To the world I appear as a confident,
happy human being who is enjoying all the success
that the world has to give. Cars, Houses and
apparent wealth.
But is that who I am. I am a woman first and an
independent woman at that. Success never comes
easy. It requires a lot of risk taking and a very strong
mental balance and a never say die attitude. But
before I go about talking about my professional side,
let me elaborate a bit about myself. Here are a few
lines that best describe me
एक यारसेभरािदलथामरे ा
िजसके अरमानोकोपलक पेसजायेरखतीथी
एकमासमसीलड़क थी ू
मोह बतके वाबदखे ाकरतीथी
एकचहे राबनाकर याल म
िफरउसचहे रेकोभीड़मढढाकरतीथी ूं
कै सीपागललड़क थी
I am a diehard romantic. I love the wind on my face,
sound of breeze in my ears, open spaces and moon
lit nights. I am still in search of the elusive pot of gold
at the end of the rainbow. Even now I melt like ice
cream in summer on hearing a beautiful love song. I
cry when I hear of broken love stories . I believe in
love.
I love singing and listening to music. Music could be
in any language but it should touch the soul. I love
getting wet in rains and pillion riding on motorbikes. I
love writing mainly poetry.I have learnt over a period
of time that people come into your life with a specific
purpose and once the purpose is served they go
away. These are kinder-ed souls sent in to enhance
your life.
I was born in July 1964 and grew up on the sprawling
IIT Bombay campus. My father was a professor at IIT
Bombay, my mother was a teacher. Like all the other
IIT children, I too wanted to become an engineer.
Childhood passed in a golden haze. Be it the
mornings in school or the evenings near the guest
house opposite the lake. Those were special times.
When we were very young say around the age of 5
upwards, the evenings were reserved for playing
with friends. I still remember reaching home from the
school and opening the locked doors. This was
followed by throwing the bag on the bed and the
uniform on the floor and rushing out to play with my
friends. My favorite method of going down the stairs
was by sliding down the banister.I had two varieties
of clothes. One that my mother would get tailored by
the half blind tailor across our street, the clothes
resembled a burlap sack and then the other variety
that dad would get for me from the designer
boutiques across the world. I had no care in the
world. Exams or no exams, I remained un-fazed.
Summers were spent in my hometown either in
Hyderabad with my Paternal cousins or
Visakhapatnam with my maternal cousins.. I was
always treated very nicely as I was the oldest
grandchild at mom's place and the youngest in my
dad's place. We often used to drive down to
Visakhapatnam in tumbledown cars. The car
journeys were great. Sometimes the brakes would
fail and sometimes some other parts. But it was fun
albeit. Imagine a Morris minor rolling down the Ghats
with 7 passengers in it. One of us running behind the
car with a stone in hand to halt the momentum. Never
realized that I was learning Physics.
I fell in love when I was 16 years of age.As my Love
story progressed, my Grades dropped inversely.
Eshwar was doing his M Tech in Industrial
management at IIT.
When I didn't make it to IIT or VJTI, I joined Gandhi
I n s t i t u t e o f M a n a g e m e n t ( G I TA M ) i n
Vishakhapatnam. Girls were scarce in the
engineering stream in those days.
I recall during my collage days the owner of the small
Canteen where we ate put up a curtain so we could
eat without being stared at.I got marriedduring the
second year of my collage. Post Marriage Eshwar
took a transfer to Visakhapatnam in order to be with
me. During my final year of Engineering, I had my
first child. This was in 1986 and I completed my
Engineering in 1987. I still wonder as to how I
managed it.
I took a break post my graduation in order to spend
time with my son and family. The break was good but
somewhere I felt that I was wasting my time.

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Eventually, we returned to Mumbai in 1989. There were two reasons
behind my return. There were problems on the personal front and I
was moping about the same and the other was that my son was not
getting settled in Visakhapatnam. He had been brought up by my
parents and was very homesick without them.
I took a call that I should take up some job and that's how I joined the
computer industry, specifically in the marketing part of it. The job paid
only Rs 1000 per month, but it was a start.
The first company I joined was CNC Computers in Fort area of
Mumbai. My last job in the Engineering Industry was with Kaycee
Group of Industries - as a sales engineer. My specialization, I found
along the way, was primarily marketing. I was extremely good at
marketing. The job that I was doing was monotonous and
uninteresting.
Another change was in the offing. I learnt about gemstones and
decided to export the same to select clientele in Europe. After
understanding about the gemstones, I made my first exploratory visit
to Europe. Travelled from Copenhagen to Italy and stayed with some
close family friends. Built a nice customer base and came back to
India. I floated a company called Arjun Enterprises and did quite a bit
of exports of precious stones through that company. It was fun.
Travelled a number of times to Europe and made loads of new friends.
I had an ability to connect with strangers.
I had my second child in 1992. I was not too happy the way my
Profesionallife was shaping.
During that period my father-in-law Mr.VadlamaniSubbarao - a
veteran of the Pharma industry - shifted to Mumbai. Leaving Ranbaxy
as a Vice President, he joined Armour Polymers Ltd. as an Executive
Director. Through him, I met DrAtma B. Gupta , Managing Director of
Armour Group of Companies.
We had a couple of interactions and he felt that I had the ability to do a
lot more marketing than what I was doing. On his suggestion I agreed
to join the company on part time basis.. My role was simple, it was to
get site approval from UNICEF , Denmark for the formulation Plant of
the Company based at Mandideep , near Bhopal. This would
facilitate sales of the products to UNICEF and other NGO's. The
prospect was exciting and I readily agreed. But my father in law was
not very pleased. He belonged to the old school of thought that women
should not work. In fact he believed that women should be heard , not
seen.
And even if they had to work, it was certainly not in Pharmaceutical
Industry and definitely not in Marketing. But, since it was a small and
temporary assignment, he agreed. I completed the project
successfully and Dr.Gupta was so impressed he offered me a new and
meatier role. It was that of an 'international marketing manager'. It
took a lot of persuasion for me to be allowed to take up this job. My
parents helped a lot - they took care of my children. Luckily my father
was still working in IIT, while my mother was in the process of taking
voluntary retirement.
My older son would go to school, spend some time with the babysitter,
then my mother would take him home. I would pick up the kids on my
way back. Life was definitely not easy but thanks to my parents
support, I was able to concentrate on my career. Somehow, I
managed it all. Home, office, Kids and In laws. Also learning about an
exciting field called Pharma. I had no idea about this Industry. I learnt
everything from Dr. Gupta.
My father in law, over a period of time, r understanding my aptitude
and zeal for Pharmaceuticals taught me a great deal. It was his
observation that I was among those people who could persuade an
Eskimo inAlaska to buy an ice cream.
I really enjoyed marketing of Active Pharmaceutical Ingredients. I
started with the SE Asian Markets and then moved on the Trading
Circuit of Europe. In 1995-96, Armour was going through some
problems, so I shifted to another company called Biochem Synergy
Ltd.
Around the same time, my father in law was diagnosed with secondary
stage cancer. He passed away after a brief illness. He was a very
brilliant, very straight man. He set up numerous projects but never
made any money out of it. Despite our differences of opinion, I looked
up to him greatly.
As a Deputy General Manager at Biochem Synergy Ltd., my life got
even more hectic then before. I headed the Bombay office, while the
plant was based in Pithampur near Indore. I was handling the
marketing and logistics.There was a lot of travelling.
By this time I had developed a handle on the industry, created a
network of contacts and, most importantly gained confidence. While
Armour specialized in semi-synthetic capsules, Biochem specialized
in Cephalosporins.
In 1996, I joined a Ajanta Pharma Ltd. as a General Manager-
International Marketing. I was the youngest women to be posted as
General Manager in an Industry Predominately male oriented during
that period. I worked there only for a year, because things were
getting complicated on the home front.
My kids were very young, my mother-in-law had gone back to Delhi
and my husband was posted in Ankleshwar with United Phosporus
Ltd. While my parents were taking good care of the children, life had
become too hectic. The Ajanta office was in Kandivili, which meant I
left home by 7 am and while we officially closed at 6.30 pm but
generally that's when the MD would call for a meeting of all the Heads
of the departments.The meeting would go on till 8-8:30 pm.
By the time I reached home it used to be 10 o'clock. So even on the
days when I was not travelling, I used to leave when my kids were
sleeping and return when they were asleep.
I knew that somewhere, I was losing it. This job, this life and career
was extracting too high a price. But, was there an alternative. Yes
there was.
I decided on starting a small Indenting company of my own. I would
work on my terms and on my risk. And this would give me more time
with the children. I informed my boss that I would be quitting, and
starting my own company. I was very clear about one thing - not using
any clients or contacts from the current job, for my new venture. But
despite the fact that they knew my plans, they had full faith in my
integrity and continued sending me on overseas assignments till the
end of my notice period. Whichever job I have left till now, even today I
am in very good terms with the owners of the company. The reason
has been that I have never taken anything from the company which
was not mine.
I completed my three month notice period, and in 1998, set up M K
Enterprises. We were three partners in the Company. One was me ,
another a friend, VipulGondhiya and third my mother. It was an
indenting company. We would get orders for foreign companies, give it
to the manufacturer and earn a commission of 2-3%.
MK Enterprises also became the India representative for a Hamburg
based trading company called as Ferro –Im-und-Export Gmbh. That
brought in a fixed monthly retainer for us. During beginning 1999 , we
converted the company into a private limited company - Murli Krishna
Exports Pvt. Ltd.
Over the next 5 years, MK Exports also entered trading, and one of my
Swiss buyers, became a partner in the company. During 2003, the
company was experiencing some technical problems with a shipment.
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I took advice from a close friend and a veteran in Pharmaceutical
Industry, Dr.VijayK.Shastri to resolve the same. The problem got
resolved and in the process a germ of an idea started to develop
based on a suggestion made by Vijay.
"Why don't you go into manufacturing?After all, trading does not have
a very long life!"
The idea was intriguing. It made even more sense because the market
was shifting to more regulatory based business. However, I had no
knowledge or experience of manufacturing. So, I did the next best
thing - rope in an expert.
Vijay was a technical whiz in the Pharma field, with a number of
patents to his name. He had expertise in Analytical, Synthetic,
Formulation and Fermentation fields. Well I told him, “You want me to
start?Then you also become part of it!".
Vijay agreed, and thus in the year 2004 Murli Krishna Pharma Pvt. Ltd
came into existence. Other shareholders in the company included my
husband, my mother and Rhenochem Ag, Switzerland, Elcon
Investments Ltd. From Hongkong
Sometimes you pay a price to breathe freely. And it is worth every
lungful of lightly glorious air.
Today, when I sit and look back, I wonder at the risks taken by me.
There were many hard calls that I had taken without blinking an eyelid.
But then I had my father near me. He was my best friend and biggest
support in all my ventures. Were it not for him and his unstinting
support, I don't think that I would have reached where I am today.
Today he is no more. I still miss him. I am lucky to have my mother near
me. She is my support now. And then there is Vijay. Without Vijay, I
don't think that I would have ventured into Entrepreneurship on this
scale. I owe him a lot. He is the brains behind this venture and my pillar
of strength in my moments of weakness.
For me the day goes on. I do not believe in resting on my laurels.
I run a Pharmaceutical Unit nearPune, India. We manufacture Pre
Finished formulation Intermediates in the form of Pellets, Granules
and Nano particulates. Today we are making Profits, we have
potential IP's. And the decade long Journey that started with Single
Product and only an Indian FDAApproval has turned the corner. Today
we have 20 molecules, PIC/sApprovals, EUApproval, Jordanian FDA
approval and Pellets ranging from Macro size to Nano Particles. Our
Research and Development Department is accredited with approval
as an R&D House by the Department of Science and Technology,
India.In the process, there was a lot of learning, as well. I think setting
up an industry first time is the toughest. After that you can set up as
many as you want. And no management school can prepare you for
the experience. It stretches you to the limit.
Today I am looking forward to more Regulatory Approvals, More
recognition in terms of securing good R&D Projects from renowned
Pharmaceutical Companies worldwide, increasing our customer
base. We are also making giant strides in Oncology, Cortico Steroids,
Ophthalmology and Immune Suppressants.
At the same time, I am also looking forward to spending more time with
my friends. I would love to travel a lot, write more and probably in the
process find my pot of gold.
The trek to reach this foothill was not easy. It was an arduous climb. So
what was it that kept me going through these terribly tough times?
There is a point of no return in any business. When it came, I did not
turn back. Because once you start something you cannot accept
failure.And that's probably what kept me going.Along with the support
of family and friends.
I am grateful to my Parents especially my dad. He was my best friend ,
Philosopher and guide , Vijay who would unstintingly support me in
everything I did , and of course my investors who had placed their faith
in me, who knew I would never cheat them. I think it is that faith that
allowed me to carry on.
There were sacrifices and compromises on the family front as well.
Even though the kids were older and didn't need me as much, I had not
realized the project would consume me so completely.
I invested everything I had earned in Murli Krishna Pharma.And it was
not just money, it was my time, my passion and my entire life.For the
first two years I travelled up and down constantly, the factory being a 4
hour drive from Mumbai.I had to visit not just the plant but the bank and
also my buyers. So, I had to juggle a lot.In October 2005, I decided to
shift base to Shirur, along with my parents and younger son Krishna.
This meant relocating Krishna to a rural school.Trust me, it helped my
son a lot. In Mumbai he was a 50% student, there he gradually went
upto 80%-90% and now he is doing his doctorate in Pharmacology at
King's Collage London.
nd
My older son Arjun stayed back in Mumbai as he was in the 2 year at
Atharva College of Engineering in Mumbai. Post his Engineering he
went on to complete his CFA and has done his masters at the
University of Massachusetts , Boston.
He is highly independent, just like my late husband, an engineer who
specialized in setting up new Petrochemical Projects.
Eshwar , my husband had his work, I had mine. Eshwar only got
involved with Murli Krishna Pharma briefly, while the plant was being
set up. It's easy to marry for love but you find that love walks out at
some point in your life. Then, you start concentrating somewhere else.
I concentrated very heavily on my profession
We were both very independent a far as our working is concerned. It's
not that we did not like each other, but ours was not a conventional
married life. Indian men are overprotected by their wives or mothers,
they are not used to handling too many problems. Women are
definitely stronger!
Sometimes my kids do blame me for not giving them sufficient time. I
agree I was not the 'greatest mother' in the world, but I did the best I
could.I believe that at least one love of your life should be 100% which
takes up all your time. For me it has been the plant .The end result of all
the passion poured into Murli Krishna Pharma is a world class
manufacturing company. One of the top 10 Manufacturing Companies
Worldwide in the field of Pre finished formulations with regulatory
approvals.
Today people appreciate our products, our quality, and our plant -
there is the satisfaction that we have done something. The idea was
not only to make money but to make a mark. I have never tried to steal
technology or tried to start a business while having a job because I
believe loyalty is important. My conscience must always be clean.
My mistakes --We make good project reports, we give it to the bank
and later on we try to make ends meet. Believe me, it is a very tough
job trying to do that!.I was not financially savvy but I was forced to learn
how to read a balance sheet. I had to learn about actual financial
management, something which was not my forte at all.
In India the moratorium for repayment is very limited and in the
process companies die. Especially in manufacturing, where it takes at
least 3 years to make a profit.
Today the plant has 120 fulltime employees and another 30 who work
on contract basis.I believe that I have only reached the foothills. Lofty
peaks of ambition still remain to be conquered.
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Suresh is the Chairman & CEO and co-
founder of the Brightcom Group. An
entrepreneur with a commitment to building
high-value businesses, Suresh is
responsible for promoting the success of the
group and its worldwide functions and
sustainability. With over two decades of
online marketing and advertising
experience, he has a strong understanding
of building competent cross-country and
cross-cultural business operations. He
directs and supervises the group's strategy
and its implementation globally.
Through his global network of trusted
relationships with peer entrepreneurs,
corporates, partners, institutions and the
media, he has consummated, completed
and integrated ten major acquisitions for
Brightcom Group, coupled. Brightcom
group, under his leadership, has raised $100
million in equity and debt. Brightcom Group
consolidates Ad-tech, New Media and IoT
based businesses across the 24 countries,
primarily in the digital eco-system. It was
recently featured at 449th position in the
Fortune 500 India in the 2018 list. Clients
include leading blue-chip advertisers like
Airtel, British Airways, Coca-Cola, Hyundai
Motors, ICICI Bank, ITC, ING, Lenovo, LIC,
Maruti Suzuki, MTV, P&G, Qatar Airways,
Samsung, Viacom, Sony, Star India,
Vodafone, Titan, and Unilever. Publishers
include Facebook, LinkedIn, MSN, Twitter,
and Yahoo! Brightcom works with agencies
like Havas Digital, JWT, Mediacom,
Mindshare, Neo@Ogilvy, Ogilvy One, OMD,
S a t c h i & S a t c h i , T B W A , a n d
ZenithOptimedia, to name a few. Before this
role, he worked in various roles across
different industries in Fortune 500
companies, such as Caterpillar, Chrysler,
SBC(PacBell) and Charles Schwab.In his
social, not-for-profit endeavors, Suresh has
served on the board of TiE Hyderabad for the
last four years. He is currently the President
of the chapter until December 2019. He has
also been part of Hyderabad Angels and
Trustee in 'Heal a Child' foundation in the
past.
Suresh holds an M. S. in Engineering from
the Iowa State University and a B. Tech. in
Mechanical Engineering from the Indian
Institute of Technology, Kharagpur, India.The
J o u r n e y S u r e s h c o m p l e t e d h i s
undergraduate degree in Mechanical
Engineering from IIT -Kharagpur (1985 - 89),
and his Master's degree in Engineering from
Iowa State University in the US from 1989 to
1991. He started his career with AM General
Inc., manufacturer of the Hummer vehicles in
Detroit, as a design engineer and worked on
the redesign of M1 Abrams Tanks. He then
worked for Caterpillar and Chrysler, on the
Dodge Ram truck and CAT tractors as part of
a structural engineering and design team.
The software bug bit him when his childhood
friend, Vijay Kancharla, asked him to apply
for his old job at Pacific Bell. Vijay is now the
co-founder and CIO of the Brightcom Group.
In the Bay Area, Suresh and Vijay met more
often and discovered a shared desire to start
their own business. They saw an opportunity
in the billion-dollar greeting cards industry.
The idea was to print physical greeting cards
and sell them in the US. But they could not
get the logistics in place in time for the
holiday season. Later on, with the advent of
the Internet and higher speed connectivity,
they ventured into the digital space and
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Mr.Suresh Reddy
Founder,Chairman & CEO
Brightcom Group
Harnessing digital technology through innovations
Artificial intelligence is taking
the industry by storm. Video-
based consumer centric
advertising is emerging that
will not only allow customers
to view advertisements but
also allow them to buy the
product with a click. Huge
shift is happening in the
internet of things, blockchain
making every aspect around us
‘ s m a r t ’ . W e a r e n o w
positioning ourselves in this
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started USAGreetings.com. Thus began their entrepreneurial
journey on a part-time basis. In 1997, Suresh moved from
Pacific Bell to Charles Schwab.
Meanwhile, there was a lot of buzz about dot coms and their
project started to attract traffic – enough to force them to shift to
their servers. They realized they needed professional designs
for the greeting cards and set up a design team in Hyderabad,
India. In 1998 Suresh quit his job when the business gained in
size and required his full-time attention. By 2000 the team grew
to 25 people in Hyderabad and eight people in San Francisco.
The dot-com euphoria was reaching a peak and was bound to
slow down. They decided to refocus on providing Rich Media
platforms for communication in the year 2000 and accordingly
changed the name of their company from USAGeetings.com to
Ybrant Technologies. Since digital advertising and marketing
space was a fast emerging opportunity, they shifted the core of
the company to digital marketing and advertising. They built
technology-based platforms to deliver, track, report and
optimize online advertising campaigns across Email, Display
Ads and Search marketing. As the online advertising space
grew, the business grew, and Ybrant Technologies became a
fastgrowing US company with backend operations in India.
The client base increased to 150 firms in the US, mostly
comprising of Ad agencies and AdTech companies serving
advertisers.Ybrant Technologies soon established itself as a
robust backend and technology platform for digital advertising.
The next step was to move into the front-end to leverage their
expertise and improve market access, which they did through
the acquisitions route.
In the 2006-2007-time frame, they signed up to acquire three of
their clients, AdDynamix based in Los Angeles, California;
VoloMP based in Serbia and MediosOne out of Vail, Colorado.
The company raised $20 million in 2008 from Sansar Capital to
finance the acquisitions. The revenue was below $10 million at
that time, and with these acquisitions, consolidated revenue
went to $24 million with $6 million in profits. Ybrant took the
leap from an Indian back-office operation to the forefront of the
Digital AdTech world, quickly repositioned itself as Ybrant
Digital, and offered end-to-end digital marketing solutions to
advertisers, publishers and agencies. Suresh's team soon
realized that 50% of traffic online was coming from outside the
US, which presented an excellent opportunity to scale the
business. They acquired Oridian from Israel, an internationally
focused digital advertising company, that was already present
in 13 countries across EU and South America. Ybrant went on
to buy more companies across South America, Australia and
the US. To fund the mergers and acquisitions, it raised funds
from PE firms like GE Asia Pacific, Oak Investments and
Battery March Funds. The total fundraises through debt and
equity have been about $100 million thus far.
The journey from a small $5 million company to the current
$350 million has not always taken the scenic route. They did
have their ups and downs. In 2012, Ybrant Technologies did a
reverse merger by acquiring LGS Global Ltd., a BSE listed
company which was a mobile and cloud computing based
developer. The acquisition hit several roadblocks as the
merger required permission from the Andhra Pradesh High
Court, which took a significant amount of time. They had to
write-off one hundred fifty crore Rupees from the books of the
merged company on account of uncollected receivables and
had to pay down the debt of equal magnitude over the next six
years. In 2010, they acquired Lycos Inc., which gave the company
be er recogni on with their clients due to the blue-blooded
pedigreeoftheLycosbrandname.Thecompanydidhavesomelegal
challenges on the closing price of the same. In 2013-14 the company
started a consumer product division called LYCOS Life, focused on
IOT and fitness. The division's first few products include a fitness
bandandIDring.Thedivisioncon nuestodevelopproductstocater
to the next genera on of Internet users.On the B2B side, the
company launched a programma c adver sing pla orm to address
Video opportuni es in 2015-16. This pla orm, called Brightcom
turned out to be the most successful product launched by the
company thus far. Pixelate rated Brightcom as #1 in the world in
terms of consumer trust index. This opportunity con nues to
mul plyforthecompany.
Most recently, Brightcom Group has started a new group focused on
Ar ficial Intelligence and Machine Learning. A 100-member team is
servicing some ini al clients in the area of Agri-tech, e-commerce
and Pharma. In their 20 years of existence, the company succeeded
in establishing a reliable brand in digital media and new age Internet
business and today has a business size of about Rs.2500 crores in 24
countriesacrosstheUS,SouthAmerica,Israel,EuropeandAustralia.
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Mr.Pushpendra Bansal
Chief Operating Officer
Lords Hotels & Resorts
Mr. Pushpendra Bansal, a civil Engineer by
profession ventured into the family
business of construction in India at the age
of 20 after completing his education. In the
span of 16 years he executed civil
construction jobs for reputed companies
like IFFCO, KRIBHCO, L&T, ONGC, and
Essar & Western Railways. In 1998 he
diversified into hospitality and set up hotel
projects at Mumbai (Today Ramee
Guestline in Juhu), Gandhidham & Surat.
He also owned famous Copper Chimney
Restaurant at Surat and Mumbai. He
explored Garment export business under
name of ASK EXIMP PVT LTD, doing
export to Caribbean islands, Panama, and
other countries.
Mr. Bansal who is Rajasthani Agarwal born
in Kutch (Gujarat) worked tirelessly in his
home town and set up relief camps during
the Earth quake relief operations in
Gandhidham, Gujarat along with veteran
actor and legend Mr. Vinod Khanna. Mr.
Bansal opened all his family owned
warehouses for the storage and
distribution of earth quake relief material
and the Govt. of Gujarat recognized his
dedication, and gave him Radium Phone to
contact Govt. Office directly & Mr. Gulati of
GACL who was the incharge of relief
operations.
Mr. Bansal moved to USA in 2001 and
acquired hotels projects in Georgia.
Looking at the dearth of quality
accommodation in India especially in the
Mid Market segment in year 2008 Mr
Bansal set up Lords Hotels and Resorts
and in a short span of time Lords under his
leadership has 39 hotels both operating
and in pipeline. The company is in
negotiation with other hotel projects all over
India & abroad. His vision is to make Lords
the largest mid market company delivering
‘true value’ to its patrons and stake holders
by 2025, by taking the total tally of hotels to
100 plus.
Mr. Bansal is a “Life Time Member of
AAHOA” (Asian American Hotel Owners
Association) ATLANTA - USA World’s
biggest hotel association having more than
14000 (fourteen thousand) registered
members. AAHOA members own 65%
hotels of USA. Mr.Bansal has worked
hard to achieve milestone in creating the
brand not only in India but in Nepal
resulting in largest Indian hotel chain
having five properties in Nepal and three
operative and two in pipeline.
Other countries which Lords is exploring
are Muscat, Nairobi- Kenya, Entebbe and
Kampala in Uganda, Cyprus and Atlanta
Georgia in USA.
As CSR activity he is giving free education
to five really needy students in his Hotel
Management College (Lords Institute of
Management in Surat) including their fees,
accommodation and food till completion of
such course. He is an activity member of
Asha Kiran Foundation Andheri, teaching
and feeding 100’s of needy daily at Andheri
(West).
His hobby is to help needy. He likes
swimming and he loves networking. He is
strict in tidiness hence hotel and become
his passion and he wants to do clean
business.
Lords Hotels & Resorts is one of India’s
fastest growing hospitality chains in the
mid-market segment. Since the company’s
inception in 2007, it has grown to be a chain
spread across 39 Cities 10 States and 2
Countries. A chain of distinguished and
independently owned Hotels, Inns and
Resorts, Lords is promoted as true value
p r o p e r t i e s o f f e r i n g l u x u r i o u s
accommodations and full services at
friendly prices.
Focused mid-market player, Lords Hotels
& Resorts is available across four brand
segments. ie. Lords Plaza, Lords Inn,
Lords Eco Inn and Lords Resorts which
caters to the business segment, as well as
the leisure.
Awarded as the most renowned chain,
Lords Hotels & Resorts has been
aggressively adding new hotels to its
Our vision is to make Lords the largest mid market company
delivering ‘true value’ to its patrons and
stake holders by 2025, by taking the total tally of hotels to 100.
Lords Hotels & Resorts is one of
India’s fastest growing hospitality
chains in the mid-market
segment. Since the company’s
inception in 2007, it has grown to
be a chain spread across 39 Cities
10 States and 2 Countries.Achain
o f d i s t i n g u i s h e d a n d
independently owned Hotels, Inns
and Resorts, Lords is promoted as
true value properties offering
luxurious accommodations and
full services at friendly prices.
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portfolio. It believes that as India grows it will need more hotel
rooms, especially in the true value category.
Catering to the business, religious and leisure travellers, Lords
Hotels & Resorts are currently present in Ankleshwar,
Bengaluru, Bhavnagar, Chotila, Dahej, Dwarka, Gandhidham,
Jaipur, Jodhpur, Porbandar, Rajula, Saputara – Aakar, Sasan
Gir, Shirdi, Somnath, Surat, Vadodara, Jammu and Birgunj,
Nepalgunj & Kathmandu in Nepal. It also runs in-house spa,
Aleenta; and five branded F&B outlets, namely, Blue
Coriander, a fine-dine multi-cuisine restaurant; Lime Tree, an
open-air roof-top grill restaurant; Distil, a connoisseur sky bar
lounge; L Café, a 24 hour coffee shop; and Indulge, the cake
shop.
Lords Hotels & Resorts is promoted by Mr. P. R. Bansal who
made a mark in the hospitality industry with launch of the highly
successful restaurant chain, Copper Chimney in the early
nineties. Thereafter, in 1997 he opened Silver Plaza, a forty
room hotel in Surat which was followed by many other
achievements leading up to the launch of Lords Inns Hotels &
Developers Ltd in 2007.
Mr. Pushpendra Bansal, a civil Engineer by profession
ventured into the family business of construction in India at the
age of 20 after completing his education. In the span of 16
years he executed civil construction jobs for reputed
companies like IFFCO, KRIBHCO, L&T, ONGC, and Essar &
Western Railways. In 1998 he diversified into hospitality and
set up hotel projects at Mumbai (Today Ramee Guestline in
Juhu), Gandhidham & Surat. He also owned famous Copper
Chimney Restaurant at Surat and Mumbai. He explored
Garment export business under name of ASK EXIMP PVT
LTD, doing export to Caribbean islands, Panama, and other
countries.

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Mr.Jose Thattil
CEO & Co Founder
Phi Commerce Pvt. Ltd.
The vision of Digital India program is to
transform India into a digitally empowered
society. Digital payments are an important
means of economic development and
achieving financial inclusion.Foundations
for a digitally inclusive society have been
laid.Today the country boost of:
•Nationwide secure and robust payments
infrastructure comprising of bank accounts,
ATMs, POS, card networks, QR codes
•Payment systems such RTGS, NEFT,
IMPS, UPI,APBS,AEPS
•Payment instruments such as for a cross
section of society comprising of Cards,Net
Banking, BHIM UPI, Mobile Wallets,
Aadhaar etc.
As a result, the country is witnessing a multi-
fold increase in digital transactions. Per
capita digital transactions, a key indicator of
growth in digital transactions, has risen from
2.4 digital transactions in 2014-15 to about
22 transactions in March 2019.
The rising smartphone and mobile internet
penetrationare resulting in a segment of
“mobile-first users” who are embracing
digital payments. Rising disposable income,
burgeoning e-commerce industry and on-
going government reforms is giving further
boost to payments industry.
Despite all the above, citizens across India
and Bharat continue to transact in cash. Out
of a population of nearly 1.3 billion, Nandan
Nilekani led report on Deeping of Digital
Payments in India estimated that there are
only 100 million active digital users i.e. less
than 10% of the country’s population is
digitally active.
As the country guns for a 10X growth in
digital payments in the next three years, the
industry needs players who enable
frictionless digital payments and seamlessly
cater to large volumes of transactions from
first time users paying in mass untapped
sectors.
Phi Commerce – Much more than
payments
Phi Commerce, an award-winning
payments facilitator, with its unique
philosophy of PRODUCE – PRESENT –
PROCESS is helping blue ocean sectors
impacting millions of Bharat citizens to
participate in the Digital India program. As
elite Indians and crores of citizens residing
in Bharat together embrace digital
payments revolution, PayPhi – the cutting
edge omni channel digital enablement
platform from Phi Commerce, provides
simple and secure processing to millions of
transactions from across the country.
Today,three major hurdles in widespread
proliferation of digital payments are:
•Inability to produce: Largecorporations /
govt departments dealing in mass segment
use cases are unable to generate payment
requests digitally due to reliance on legacy
platforms.
•Improper presentation: Large sections of
population are getting exposed to digital
payments for the first time. However,
perceived complex nature and friction
associated with these payments due to the
traditional ‘one-size fits all’ approach of
payment processors leads to poor adoption
•Suboptimal processing: Due to broken
nature of digital payments, organizations
processing such payments have to invest in
disproportionately large back-office teams
to reconcile and account for these payments
Phi Commerce philosophy of PRODUCE
– PRESENT – PROCESS
Phi Commerce’s path breaking approach
helps overcome the fundamental problems
of digital payments infrastructure.
PRODUCE: Deep integrations into
merchant platforms and ecosystem enables
legacy mass-segment platforms to
generate online, in-store & doorstep digital
payment requests.
PRESENT: Tailormade approach to use-
cases ensures presenting the friendliest
payment options, idiot-proofing the user
experience and generating trust especially
among first-time users
PROCESS: Emphasis on automated
Changing the way India makes payments
P h i C o m m e r c e i s
l e v e r a g i n g d i g i t a l
p a y m e n t r a i l r o a d s
existing in the country to
democratize digital
p a y m e n t s . T o d a y
thousands of citizens
across Bharat are making
their first ever digital
payment transaction on
thePayPhiplatform.
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reconciliations and multi-head settlements lead to drastic
reduction in back-office efforts. This goes a long way in
merchants and businesses welcoming digital payments.
Revolutionizing digital payments amongst masses and
classes alike- for today and tomorrow
Phi Commerce is leveraging digital payment railroads existing
in the country to democratize digital payments.
Today thousands of citizens across Bharat are making their
first ever digital payment transaction on the PayPhi platform.
As Phi Commerce gears to the upcoming tsunami of digital
transactions, Jose Thattil (CEO & Co-Founder Phi
Commerce) says,“We have built a functionally rich, resilient,
scalable and secure digital enablement platform, using cutting
edge next gen technologies such as AI and ML. It is based on
micro services deployment architecture and uses an API first
approach. The platform is extremely scalable and has been
benchmarked to handle loads of 3000 transactions every
second!! In the years to come, we are confident we can help
every citizen and business enterprise in the country reap the
benefits of digital payments”

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Mr. Nikunj Kampani
Founder & CMD
Joister Infoserve Private Limited
Turning big ideas into great experiences!
Joister Infoserve Pvt. Ltd. (formerly
known as Syscon Infoway Private
Limited) was founded in 2005 by Mr
Nikunj Kampani to create one
converged, smart broadband network
to seamlessly connect customers
wherever they are, to the things that
matter most to them. A family owned
first generation business that started
with 2, now employs around 700
people.Our business is built around
our customers – serving their needs
and delivering value to them. We
create value for our stakeholders by
developing and selling products and
services that are an essential part of
modern life. We have three customer-
facing lines of business: Internet
Broadband,Internet Leased line and
Free Public WiFi.
Our scouting network combined with
strong leadership allows us to find the
best innovations, blend them with our
own capabilities and in-house
research; we create new possibilities
for our people, businesses and
communities in ways not previously
possible.Today we're one of India's
leading internet service provider
companies. The solutions we provide
continue to play a significant role in
the ongoing digitization of our
economy. We are ranked at 17th by
number of subscribers out of 360+
ISPs in the country as per TRAI latest
report.
We’ve been recognized year after
year for providing the fastest widely
available broadband speeds. Our
joint ventures with Local Cable
Operators and Franchisee Networks
c o n n e c t o v e r 2 L a k h h o m e
broadband customers across 48
cities/town in Mumbai, Maharashtra &
Goa.Through our Internet leased line
empowers over 2000 entrepreneurs
and all sizes of business in the private
sectors.
Our leased line solutions help
businesses use technology in ever-
smarter ways, ensuring the India
remain in a leading position in the
global digital economy. Our public wifi
service have been deployed across
750 public locations like Restaurants,
Institutes, Collages, Hospitals,
Gardens, Police Stations and
Railway stations with a registered
user base of 30 lakh subscribers
using our free public internet wifi
service.
We’re making good progress towards
our ambition of delivering great
customer experience, but there’s
much more to do. We’ve had
consistent improvement on our key
customer experience metric. We are
fixing faults quicker and we’ve cut the
time it takes our customers to get their
orders. Sustainability is important to
us. We work closely with Local cable
operators to make our business and
products as sustainable as possible,
from the first link in the supply chain
through to our customers.We enjoy
strong relationships on the ground
with over 500+ LCOs in tier 1, tier 2
and tier 3 cities in Maharashtra & Goa
and Joint Venture contracts signed
with LCOs for distribution of
Broadband Services in their
respective areas.Combined, this
means that we are uniquely
positioned to lead network, product
and service convergence across the
consumer and enterprise markets,
which we see as a critical market
trend and an opportunity to drive
further value for our business.
Creating experiences for our
customers that truly differentiate us
from our competitors is at the center
o f o u r s t r a t e g i c f r a m e w o r k .
Everything we do with respect to
building the best converged network,
and becoming a simpler, leaner and
more agile business, needs to
ultimately support our strategy to
deliver great customer experience.
Our goal is to continue to be
an agile and effective
services company delivering
broadband solutions to help
customers lead the lives
t h e y w a n t , t o h e l p
businesses play their part in
the digital networked
economy.
“
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We all grew up listening to fascinating
fairy tales and believe me you are the
magical wand who can turn your
dream into a reality through sweat,
determination and hard work. My
driving force behind achieving
numerous milestones in last 2
decades is a passionate and dynamic
team which will make one understand
the difference between having a job
and making a career.
It always seems Impossible until its
done!! I still can't get forget the
nervousness I had fighting with
myself, to figure out how am I going
take up the company responsibilities
on my shoulder with my father's
unexpected demise.Being an 18-
year-old, it was tough time in the
initial few years understanding what
this industry aims at and how to stand
up to my father's dream to outstand
the company.
Experience is the best teacher one
can ever have and I have learnt from
them that growth is a process of trial
and error experimentation.And
failures have to be accepted as
warmly as success. The entire
journey is like a roller coaster ride with
unexpected ups and downs coming
across. And they'll really help you
realize your capabilities and
strengths.
Without a second thought, I can
proudly corroborate that RCC is one
of the fastest growing engineering
constructions company and the way it
has emerged as a globally reputed
organization in the last 2 decades is
astounding.
We, at RCC, strong believe in a
magical quote “Show Value, Create
Experience and always strive to
exceed Customer Expectation” and
this helped us stand in the position we
are currently at.
We are fortunate enough to have
worked for some of industry giants
like Hindustan Zinc Limited, BHPV,
ONGC, HPCL, L&T, Vedanta, ZPMC,
Bharat Oman Refineries and many
others.
In this fast growing industrial era, it's
always important to upgrade
ourselves to cater to the day to day
changing industry requirements.
Quality management, machinery
automation, electrical workshops are
some of the adaptive initiatives we
have implemented to ensure a better
delivery of services and goods.
It's always a moment of pride and
nostalgia to summarize the journey of
an organization and share the story
on how it has emerged as a leader. I
would be happy to inspire young and
budding entrepreneurs who have
been struggling hard day in and day
out, waiting for their dreams to come
true. Believe me it's just matter of
patience; you are just a step away in
achieving what you wanted to.
Below are some of our major
b r e a k t h r o u g h s i n R C C ' s
Jounrney:
· Fujairah Water and Power
Project (Pipelines) at Abu
Dhabi (UAE) (Value
1,32,000 USD within 60 days). This
can be termed as a Milestone
achievement collaborating with the
International Market
· Fabrication of structural,
Alloy steel and Stainless
coils for CDU/VDU heaters
of Bharat Petroleum Corporation
Ltd., Mumbai.
· F a b r i c a t i o n o f G i a n t
Vacuum Column (Dia. 10m
X 65m long and 650 MTin
single piece) for BHPV/IOCL, Haldia
Refinery.
· Fabrication and erection of
CDU Heater for BHPV-
Mr. Rajesh Varma
Managing Director
Rcc Engineering Pvt Ltd
Ours is a fast growing
engineering Construction
Company and one of the
v e r y f e w I n d i a n
Constructions Companies
p o s s e s s i n g M u l t i
Disciplinary Engineering
Skills. Providing flexible
services backed up by our
innovative ideas made us
topnotchcompany.
Infrastructural Imagengineering contractors

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Hindustan Petroleum
Corporation Ltd., Visakhapatnam.
· Erection, alignment welding and testing of 2 LPG
Spheres for BHPV at
Indian Oil Corporation Ltd., HALDIA.
We have a dynamic team with RCC who has gained expertise
in various Civil, Mechanical, Electrical and Structural works
apart from having exposure to Port cranes handling, Bulk
Material Cranes, Container Cranes (STS), RTG cranes,
Stackers, Reclaimers, Conveyors.
The only strategy that is guaranteed to fail is not taking risks.
You only get to know your strength while facing challenges.
RCC has never failed to experiment new areas and have
made some remarkable accomplishments in the Petroleum
industry as well by. Below are some of the clients we have
closely worked with:
· IOCLHaldia
· BPCLMumbai
· HPCLMumbai
· HPCLVizag
· BORLBina
· IOCLPanipat
· CPCLChennai
· NRLAssam
· MRPLManaglore
I don't believe in success-overnight stories because It's the
sweat and blood of thousands of people who have been for
many years as pillars of strength behind the company,
persistently supporting my every step without a lookback.
RCC has successfully executed many complicated structural
fabrication & erection
works for Fertilizers, Chemical, Steel plants, Sea Ports, Ware
houses, Reﬁneries,
Ferro Alloy plants, Power plants, Nuclear plants, Production
plants etc.
India is the world's seventh-largest economy by nominal GDP
and the third-largest by purchasing power parity. It is one of
the fastest growing service sectors in the world with an annual
growth rate above 9% since 2001, which contributed to 57%
of GDPin 2012–13.
I am really amazed by the way the ports have contributed for
this transformation in India in the last 2 decades.
India's 12 major public-sector ports are the country's gateway
to domestic and international trade and they account for
nearly 55% of sea trade in the country. And I feel privileged to
be working in some of the major ports in India. Below are
some of the clients:
· DHAMRA Port Company LTD, Oddisa (With ZPMC-
China)
· L&TKatupalli Port, Chennai (With ZPMC-China)
· ADANI Hazira Port, Surat, Gujarat (With ZPMC-
China)
· VEDANTA(VGCB) VisakhapatnamAndhra pradesh
(With ZPMC-China)
· ADANI Mundra Port- Mundra, Gujarat (With ZPMC-
China)
· JNPT DP World Port-NSIGT- Mumbai (With ZPMC-
China)
· GANGAVARAM Port Vizag- Visakhapatnam (With
ZPMC-China)
· ADANI Ennore Port-Chennai (With ZPMC-China)
· JNPTMumbai (With Sany-China)
· DBGTTuticorin (ABG-LIEBHERR)
· BMCTPL (JNPT) Mumbai (With Doosan – Vina)
STS
· BMCTPL(JNPT)Mumbai (With KONE CRANES)
RTG
· GTI (JNPT) With ZPMC and GTI Ports
The continuous support and dedicated hard work of the stake
holders, clients, staff motivate me to believe that "sky is our
limit".
With blessings and best wishes from family, friends and well-
wishers, we are planning to take this to the next level by
launching RCC in the UnitedArab Emirates this year.And like
always, i look forward and aspire for huge success, client
satisfaction, best product delivery in all the upcoming projects
too!

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Mr. Ashok Nair
Managing Director & GM
Abbott Healthcare Pvt. Ltd.
“My personal and
professional goal is to
harness the power of
people, learning and
collaboration to create
innovative solutions,
providing affordable
healthcare access to
everyone.”
Ashok Nair has been the Managing
Director and General Manager
ofAbbott Healthcare Pvt. Ltd. since
May 2017. Abbott Healthcare Pvt.
Ltd. has been one of India’s most
respected pharmaceutical company
and comprises of ~5500 employees.
Ashok has over 34 years of
experience in the pharma industry
and has held leadership positions
a c r o s s t o p I n d i a n p h a r m a
companiessuch as Abbott, Torrent,
Sun Pharma and Cipla. His journey
with Abbott started in 2012 as the
Commercial Director of General
Care and Vaccines BU. He
successfully turned around the
performance of thebusiness unit
and helped set up the ﬁrst-of-its-kind
vaccines business in Abbott. The
vaccines team was instrumental in
mitigating the Swine Flu crisis in
India in 2015.
As the General Manager of Abbott
True Care business, he instituted a
performance driven culture and set
the business on a growth trajectory.
Ashok has extensive experience in
therapy areasacross acute, chronic
and consumer care. He has a
proven track record in starting and
establishing successful business
entities and leading business
turnarounds for large organizations.
k is the occupier for Abbott’s
manufacturing facility in Baddi and
the I&D center in Mumbai. He is also
a director on the board of Abbott
Healthcare Pvt. Ltd.Ashokholds an
MBA from National Institute of
Business Management and
Bachelor of Science degree from
Bhopal University. He has also
completed executive programs in
Global Strategy Management from
Harvard Business School and
Leading Strategic Growth from
Columbia Business School.
Abbott Healthcare Pvt. Ltd.
Abbott Healthcare Pvt. Ltd.enjoys a
formidable leadership position in
key therapeutic segments.The
company details over ~400 brands
to ~325,000 unique doctors
e n c o m p a s s i n g 1 7 d i ff e r e n t
specialties. The company has
5 b r a n d s i n I P M ( I n d i a n
Pharmaceutical Market) top 300
brands. The company engages with
~4,000 channel partners and
3,00,000+ pharmacies to help
millions of people live a healthy life.
At Abbott Healthcare our vision is to
help people live not just longer, but
better lives. We are committed to be
the leader in all our respective
therapy areas by providing high-
quality, trusted medicines and
innovative solutions that help
people get and stay healthy. Abbott
Healthcare is a globally powered,
but locally driven organization
driving scale and share in various
therapeutic areas. We continuously
invest in differentiated offerings and
create value by moving from
“product” only offering to “product
and services” offerings for better
patient outcomes. We are also
selectively investing in digital
opportunities that drive brand loyalty
and enable more touchpoints with
all our stakeholders.
The key value systems that drive our
organization are “Pioneering,
Achieving, Caring and Enduring”.
These beliefs are deeply ingrained
in us and help us out-perform in the
market place.
We instill qualities of “Measured risk
taking, Ownership, Collaboration &
Adding value” in our employees,
enabling them to become the best
version of themselves. We
continuously take initiatives to
improve engagement, skill building
and succession planning to adapt to
changes in the market dynamics.
Abbott Healthcare, under the
dynamic leadership of Mr. Ashok
Nair, has received multiple
recognitions across the industry.
GROWTH WITH STABILITY

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TM
Mr. Sanjay Vakaria
Co-Founder & CEO
Spykar Lifestyles Pvt Ltd
Spykar is India’s leading
homegrown jeanswear
brand for the youth.
Spykar is synonymous
with the ‘Young & Restless’
g e n e r a t i o n o f
today.Keeping up with the
ever-changing dynamics of
t h e g l o b a l f a s h i o n
industry, the collection
exudes an individualistic
andcontemporarystyle.
Spykar is India’s leading home-
grown fashion denim brand for the
youth. Spykar is synonymous with
the ‘Young & Restless’ generation of
today.Keeping up with the ever-
changing dynamics of the global
fashion industry, the collection at
Spykar exudes an individualistic and
contemporary style.
Established in 1992, Spykar has
come a long way and has certainly
defined the rules of the fashion
arena. From what started as solely
men’s denim brand sold at multi-
brand outlets, Spykar expanded its
portfolio to become a one stop shop
for casual wear ensemble( tops +
bottoms+ jackets+ accessories like
belts, wallets, socks+ deos &
perfumes, undergarments, flip flops)
for both men and women. Spykar is
known for a very strong distribution
network with a pan India presence
across 240 exclusive outlets, 1200+
multi-brand outlets, all key large
format stores, its own web store and
all major e-commerce portals.
Spykar’s key audience is men and
women in the age band of 18-35yrs,
who are fashionable, outgoing and
bold with their choices. These are
youth who embody the “young and
restless” philosophy of the brand,
mirroring their own restlessness of
being something more, doing
something more and never giving
up. These are the current millennial
who like to explore their own
passions and form their own
opinions and choices without being
a part of the herd. These are people
who follow fashion, like to be trendy,
fashion forward, are outgoing and
standby the decision they make.
These are the people who are willing
to pay a fair price a premium quality
product a brand offers.
A recent study by Neilson is a
testimony of the equity Spykar has
gained –
Spykar is the 2nd most preferred
denim brand
* in the age group of 18-35 years
basis a study conducted by Nielsen
across 1375 respondents in India
The brand forte is in making the
jeans - The denim fabric and the
garment needs high precision and
technical skillsets compared to
m a n y o t h e r c a t e g o r i e s o f
clothing.The success of jeans solely
depends on how it fits you.
Spykar is known for offering superior
fabric, style, quality and durability.
We largely focus on quality fabric,
superior stitching and construction
techniques. Overall workmanship is
given due diligence.
In India, in context to India, Spykar is
one of the few who have always got
this right.
Besides the fact that we have been
the best and most premier
manufacturers for the last 27 years,
of denims, in India, Spykar has
developed fits only for the Indian
subcontinent consumers and hence
rated very high in appreciation of its
fits.
Innovation is one of the core values
that the brand thrives on.
A recent testimony is the launch of
Athleisure denims – Gym Jns. It has
4 way dynamic stretch and
ergonomic features with sporty
styling – a 24*7 denim for workout as
well as hangouts!
Gym Jns – are first of its kind
Athleisure denims launched by
Spykar. A versatile pair of jeans for
a n a c t i o n p a c k e d d a y i n a
millennial’s life. Designed for the
outrageously stylish fitness
enthusiast, it has a '4-Way Dynamic
S t r e t c h ' a n d ' E r g o n o m i c
construction', thereby offering the
user unrestricted freedom of
movement. Available for men and
women, this denim is ideal for those

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TM
who like to pack their day with many exciting things including
work-outs. These pair of Spykar GymJns is super
comfortable and stretchy with a great fit and sporty styling.
With Spykar GymJns you can seamlessly switch from fitness
to leisure to fun without ever having to change your outfit.
Vintage Denims (to be launched in AW19) – Range of jeans
inspired by aged whiskey. The mature the spirit gets the
better it tastes. It goes for the denim fabric also; it gets better
with the age and ageing gives a lot of characteristics to the
products made out of denim fabric. We have focused on
jeans only for this collection and created a range for young
men.Vintage and rare jeans collection by spykar is released
in celebration of denim, the eternal favourite piece of clothing
that is undeniably a fashion staple.
The product in this cask is hand crafted using finest quality
denim fabric. It’s a blend of precise craftsmanship, great
skills and a lot of persistence. Treated with authentic
techniques to get the used, mended and long preserved look.
It has gone through various dry and wet processes to get
natural fading, nicking at the edges, different levels of
abrasions and distress vintage effects of an 18 years old
jeans.
This pair of vintage jeans is a unique product of a limited
edition collection, making it a rare.
On the marketing front – Spykar being a brand catering to
millennial is quite active on social media. The brand
associates with events which resonate with the youth and
lend a young and restless vibe.
Since its early days, Spykar has forged early relationships
with the youth. It believes in the ‘Catch them young and
watch them grow’ philosophy. To an early advantage, Spykar
uses the below strategies to connect with its audiences.
Early engagement with the youth: at college festivals, youth
festivals across India. 50 colleges per annum.
Association with Iconic Properties: Sponsored the IPL team
Rising Pune Supergiant for two seasons. A strategic win for
Spykar - The energy, exuberance, youthfulness was at par
for the brand and the team.
Partnered with Global Citizen India, a social action platform
that wants to solve the world’s biggest challenges – in sync
with Spykar's vision to mobilize youth and support
sustainable developmental goals.
ArtistAssociation: Collaborated with Brodha V, an acclaimed
rap artist, to create a Young and Restless anthem for the
Brand that embodies the spirit of the generation that lives life
at their own terms. Set in a catchy, snappy and melodious
tune, the song is a mix of rap and melody, appealing to all
music lovers. Fast meets Festive youth content creators and
collaborators.
Ongoing Advertising: Consistently creating recall and
capturing the young and restless vibe in the communication.
Since 2014, Spykar is a part of the Lord Bagri promoted
Metdist Group, a diversified portfolio of companies.
Headquartered in UK, the Metdist group is a global
conglomerate with interests in metal and diverse industries
like fashion, hospitality & technology.

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