This document discusses strategies for improving inventory profitability with third-party vision insurance plans like VSP. It notes that frames make up 28% of dispensary revenue and VSP covers 19% of eye wear purchases. Using iProfit apps, optometrists can rapidly compare mark-up strategies and margins for covered vs. non-covered frames from different manufacturers. The document recommends that acquiring frames at a 30% or higher discount can yield higher margins than being a VSP premier provider with certain manufacturers. Budget eyewear brands are also noted to sometimes yield higher margins than premium brands even with premier status.