This document defines income elasticity of demand and provides examples of different types. Income elasticity of demand measures the responsiveness of quantity demanded to a change in income. It is calculated as the percentage change in quantity divided by the percentage change in income. Types of income elasticity include negative (demand decreases as income rises), zero (demand is unchanged by income changes), relatively inelastic (demand changes less than income), unitary (demand and income change proportionally), and relatively elastic (demand changes more than income).