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Social Media facts and figures 2012

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Heuvel Marketing
Heuvel Marketing

The document provides statistics on social media usage across different countries from sources like SocialBakers.com. It shows that the United States has the most LinkedIn users in terms of total numbers, while the Netherlands has the highest LinkedIn penetration. For Facebook, the UK has the most users and highest penetration is in Sweden. It also includes data on usage of Twitter, Google+, Xing, Viadeo and Slideshare in various countries. The conclusion is that LinkedIn and Twitter should always be used, Facebook is best for Scandinavia, Xing for Germany, Viadeo for France and Google+ is growing.

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Facts & Figures Social media use from an international perspective www.heuvelmarketing.com
LinkedIn users Country Users Penetration 1 United States 65445702 21,10% 2 India 15396526 1,31% 3 United Kingdom 9582299 15,37% 4 Brazil 8726127 4,34% 5 Canada 5875157 17,40% 6 France 3780649 5,84% 7 Italy 3457446 5,95% 8 Netherlands 3429544 20,43% 9 Australia 3241470 15,24% 10 Spain 3224543 6,93% Source: SocialBakers.com www.heuvelmarketing.com
LinkedIn penetration Sweden Belgium Bahrain Norway New Zealand Australia Ireland United Kingdom Denmark Singapore Canada United Arab Emirates Netherlands United States Qatar 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Source: SocialBakers.com www.heuvelmarketing.com
Facebook users Country total penetration 1 United Kingdom 33190940 53,23% 2 Turkey 31415080 40,38% 3 France 25295760 39,06% 4 Germany 24974660 30,35% 5 Italy 22829800 39,30% 6 Spain 17322120 37,25% 7 Poland 9428380 24,51% 8 Netherlands 7340740 43,74% 9 Russia 7148320 5,13% 10 Romania 5101200 23,23% 11 Sweden 4895760 53,95% 12 Belgium 4869980 46,72% 13 Portugal 4619260 43,03% 14 Hungary 4221580 42,25% 15 Greece 3874180 36,04% Source: SocialBakers.com www.heuvelmarketing.com
Facebook penetration Hungary Finland Portugal Netherlands Montenegro Macedonia Serbia Belgium Ireland Cyprus United Kingdom Sweden Denmark Norway Iceland 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 Source: SocialBakers.com www.heuvelmarketing.com
Twitter per country Source: Semiocast www.heuvelmarketing.com
Twitter activity Source: Semiocast www.heuvelmarketing.com
Google+ per country Sweden Netherlands Germany France UK Spain Italy Poland Turkey Russia 0 2 4 6 8 10 12 14 16 Source: Statista.com www.heuvelmarketing.com
Xing users Country million 1 Germany 9,474 2 Austria 0,744 3 Switzerland 0,533 4 Spain 0,161 5 Netherlands 0,074 6 Turkey 0,074 7 France 0,087 8 UK 0,074 Source: http://www.appappeal.com/maps/xing www.heuvelmarketing.com
Viadeo users Country million 1 France 25,41 2 Russia 0,665 3 Spain 0,63 4 Belgium 0,455 5 Germany 0,385 6 Italy 0,35 7 United Kingdom 0,315 8 Switzerland 0,21 Source : http://www.appappeal.com/maps/viadeo www.heuvelmarketing.com
Slideshare users Country million 1 USA 1,536 2 Spain 0,800 3 France 0,576 4 Germany 0,528 5 UK 0,416 6 Italy 0,208 7 Netherlands 0,192 8 Belgium 0,128 Source : http://www.appappeal.com/maps/slideshare www.heuvelmarketing.com
Key Conclusions •Always use LinkedIn and Twitter •Use Facebook for Scandinavia •Use Xing for Germany •Use Viadeo for France •Google+ is getting bigger www.heuvelmarketing.com
about Heuvel Marketing 1st HubSpot Certified Partner in the Netherlands www.heuvelmarketing.com

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Social Media facts and figures 2012

  • 1. Facts & Figures Social media use from an international perspective www.heuvelmarketing.com
  • 2. LinkedIn users Country Users Penetration 1 United States 65445702 21,10% 2 India 15396526 1,31% 3 United Kingdom 9582299 15,37% 4 Brazil 8726127 4,34% 5 Canada 5875157 17,40% 6 France 3780649 5,84% 7 Italy 3457446 5,95% 8 Netherlands 3429544 20,43% 9 Australia 3241470 15,24% 10 Spain 3224543 6,93% Source: SocialBakers.com www.heuvelmarketing.com
  • 3. LinkedIn penetration Sweden Belgium Bahrain Norway New Zealand Australia Ireland United Kingdom Denmark Singapore Canada United Arab Emirates Netherlands United States Qatar 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Source: SocialBakers.com www.heuvelmarketing.com
  • 4. Facebook users Country total penetration 1 United Kingdom 33190940 53,23% 2 Turkey 31415080 40,38% 3 France 25295760 39,06% 4 Germany 24974660 30,35% 5 Italy 22829800 39,30% 6 Spain 17322120 37,25% 7 Poland 9428380 24,51% 8 Netherlands 7340740 43,74% 9 Russia 7148320 5,13% 10 Romania 5101200 23,23% 11 Sweden 4895760 53,95% 12 Belgium 4869980 46,72% 13 Portugal 4619260 43,03% 14 Hungary 4221580 42,25% 15 Greece 3874180 36,04% Source: SocialBakers.com www.heuvelmarketing.com
  • 5. Facebook penetration Hungary Finland Portugal Netherlands Montenegro Macedonia Serbia Belgium Ireland Cyprus United Kingdom Sweden Denmark Norway Iceland 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 Source: SocialBakers.com www.heuvelmarketing.com
  • 6. Twitter per country Source: Semiocast www.heuvelmarketing.com
  • 7. Twitter activity Source: Semiocast www.heuvelmarketing.com
  • 8. Google+ per country Sweden Netherlands Germany France UK Spain Italy Poland Turkey Russia 0 2 4 6 8 10 12 14 16 Source: Statista.com www.heuvelmarketing.com
  • 9. Xing users Country million 1 Germany 9,474 2 Austria 0,744 3 Switzerland 0,533 4 Spain 0,161 5 Netherlands 0,074 6 Turkey 0,074 7 France 0,087 8 UK 0,074 Source: http://www.appappeal.com/maps/xing www.heuvelmarketing.com
  • 10. Viadeo users Country million 1 France 25,41 2 Russia 0,665 3 Spain 0,63 4 Belgium 0,455 5 Germany 0,385 6 Italy 0,35 7 United Kingdom 0,315 8 Switzerland 0,21 Source : http://www.appappeal.com/maps/viadeo www.heuvelmarketing.com
  • 11. Slideshare users Country million 1 USA 1,536 2 Spain 0,800 3 France 0,576 4 Germany 0,528 5 UK 0,416 6 Italy 0,208 7 Netherlands 0,192 8 Belgium 0,128 Source : http://www.appappeal.com/maps/slideshare www.heuvelmarketing.com
  • 12. Key Conclusions •Always use LinkedIn and Twitter •Use Facebook for Scandinavia •Use Xing for Germany •Use Viadeo for France •Google+ is getting bigger www.heuvelmarketing.com
  • 13. about Heuvel Marketing 1st HubSpot Certified Partner in the Netherlands www.heuvelmarketing.com