The document discusses inattention blindness, illustrating how drivers can miss important details in their surroundings when focused on specific tasks, such as counting basketball passes. This phenomenon can result in missing significant events, like a gorilla appearing in the video. The content emphasizes the importance of awareness and attention in driving to prevent accidents and enhance safety.

1. Are you really getting the Big Picture? Inattention Blindness and its effect on the driver Greg Hendricks, BSN, RN

2. Awareness Exercise Observe the following video very carefully Picture yourself behind the wheel of a vehicle Count how many times the team in WHITE passes the basketball Ask yourself, did I get the Big Picture?

3. Video courtesy of: Transport for London, Cycle Safety Campaign Click to begin!

4. How many people spotted the gorilla? Don’t feel bad, typically 25-33% of people don’t see it Why is this? Were you really paying attention? Inattention Blindness

5. Attention The process that brings a stimulus into our consciousness A process that permits us to notice something Involuntary – our attention is captured by an event or object Voluntary – we intend to notice an object

6. “ It is a well-known phenomenon that we do not notice anything happening in our surroundings while being absorbed in the inspection of something; focusing our attention on a certain object may happen to such an extent that we cannot perceive other objects placed in the peripheral parts of our visual field, although the light rays they emit arrive completely at the visual sphere of the cerebral cortex.” Rezso Balint, Hungarian Neurologist (1874-1929) 1907

7. Meaning: We can get easily absorbed into everything going on in front of us and miss out on things that are happening in our periphery The object we didn’t “see” was transmitted to our brain with everything else, but we still failed to recognize it We’re looking, but we’re not seeing!!!!