Nick Footer, president of In2itive Search, speaks about search engine marketing for two graduate classes in Salem, Oregon. The presentation covers search engine optimization and pay per click advertising in October 2013.
In2itive Search - Willamette Marketing Class - All Things SEOIntuitive Digital
The document provides information about In2itive Search, an SEO agency. It discusses the company's capabilities including PPC advertising, SEO, social media, and web design. It also covers how the company works, conducting project-based or ongoing monthly services. The document provides tips on keyword research, title and meta optimization, URLs, on-page SEO, and how major Google updates like Panda and Penguin have impacted digital marketing strategies.
This document provides information on candidates running for federal and state office in North Carolina in 2016. It lists the candidate's name, party affiliation, county, occupation, contact information including phone numbers and websites. Federal offices included are US Senate, US House of Representatives, and state offices listed are Governor, Lieutenant Governor, Secretary of State, State Auditor, and Treasurer. For each office, all identified candidates from the Democratic, Republican, Libertarian and Independent parties are provided.
This document provides a campaign finance report for various federal and state races in North Carolina for the second quarter of 2016. It lists candidates, their party affiliation, occupation, contact information, amounts raised, spent, and cash on hand as of June 30, 2016 for US Senate, US House of Representatives, Governor, Council of State positions, state Supreme Court, and Court of Appeals races.
This document provides results from North Carolina's 2016 primary elections, including candidates and vote percentages for US Senate, State Supreme Court, US Congress, Governor and Council of State offices, and NC Senate. Richard Burr and Roy Cooper won the Republican and Democratic primaries for US Senate and Governor respectively. Incumbents generally performed well with some primary challengers, such as for NC Treasurer and Attorney General, winning the nominations of their parties.
The document appears to be a team profile for Team 13850 that lists members' commonalities, education, experience, and interests. It also includes a table where members indicate if they have participated in various activities like horseback riding, boat travel, international travel, ocean swimming, reading preferences, and skydiving. The team members share interests in eLearning and have 10+ years of experience with masters degrees.
This document describes an unusual race that uses a towel and whistle. Teams of two people hold a towel together while one partner blows a whistle in their mouth, unable to speak. They must communicate solely through the whistle sounds as they run an obstacle course, with one partner signaling jumps to the other. The first team to cross the finish line without dropping the towel or falling wins, requiring strong teamwork, trust, balance, and endurance.
Mr. Happy lived a busy but seemingly perfect life until he suffered a severe heart attack at age 30, which he realized was caused by his hectic lifestyle of long work hours and little sleep. With the help of doctors and a life coach, he overhauled his schedule to prioritize 8 hours of sleep per night, daily exercise, and writing in a diary each day about how to strengthen his heart. Now following a healthier routine, his heart is stronger and he feels truly happy from within.
In2itive Search - Willamette Marketing Class - All Things SEOIntuitive Digital
The document provides information about In2itive Search, an SEO agency. It discusses the company's capabilities including PPC advertising, SEO, social media, and web design. It also covers how the company works, conducting project-based or ongoing monthly services. The document provides tips on keyword research, title and meta optimization, URLs, on-page SEO, and how major Google updates like Panda and Penguin have impacted digital marketing strategies.
This document provides information on candidates running for federal and state office in North Carolina in 2016. It lists the candidate's name, party affiliation, county, occupation, contact information including phone numbers and websites. Federal offices included are US Senate, US House of Representatives, and state offices listed are Governor, Lieutenant Governor, Secretary of State, State Auditor, and Treasurer. For each office, all identified candidates from the Democratic, Republican, Libertarian and Independent parties are provided.
This document provides a campaign finance report for various federal and state races in North Carolina for the second quarter of 2016. It lists candidates, their party affiliation, occupation, contact information, amounts raised, spent, and cash on hand as of June 30, 2016 for US Senate, US House of Representatives, Governor, Council of State positions, state Supreme Court, and Court of Appeals races.
This document provides results from North Carolina's 2016 primary elections, including candidates and vote percentages for US Senate, State Supreme Court, US Congress, Governor and Council of State offices, and NC Senate. Richard Burr and Roy Cooper won the Republican and Democratic primaries for US Senate and Governor respectively. Incumbents generally performed well with some primary challengers, such as for NC Treasurer and Attorney General, winning the nominations of their parties.
The document appears to be a team profile for Team 13850 that lists members' commonalities, education, experience, and interests. It also includes a table where members indicate if they have participated in various activities like horseback riding, boat travel, international travel, ocean swimming, reading preferences, and skydiving. The team members share interests in eLearning and have 10+ years of experience with masters degrees.
This document describes an unusual race that uses a towel and whistle. Teams of two people hold a towel together while one partner blows a whistle in their mouth, unable to speak. They must communicate solely through the whistle sounds as they run an obstacle course, with one partner signaling jumps to the other. The first team to cross the finish line without dropping the towel or falling wins, requiring strong teamwork, trust, balance, and endurance.
Mr. Happy lived a busy but seemingly perfect life until he suffered a severe heart attack at age 30, which he realized was caused by his hectic lifestyle of long work hours and little sleep. With the help of doctors and a life coach, he overhauled his schedule to prioritize 8 hours of sleep per night, daily exercise, and writing in a diary each day about how to strengthen his heart. Now following a healthier routine, his heart is stronger and he feels truly happy from within.
Partnerships, networks and connections final presentationSJRoussel
This document provides information about a project to research a jewelry designer named Lindsey Mann. It includes sections about archive collections, current work, publications, special projects, idea development, design processes like imprinting and casting, samples, final designs, and thanking assistant Sheila Roussel. The document outlines the stages of researching a jewelry designer from reviewing their archives and past work to developing original design ideas and creating samples.
Partnerships, networks and connections final presentationSJRoussel
This document provides information about a project to research a jewelry designer named Lindsey Mann. It includes sections about archive collections, current work, publications, special projects, idea development, design processes like imprinting and casting, samples, final designs, and a thank you message to Sheila Roussel. The document outlines the stages of researching and designing jewelry, from exploring an artist's past work to developing original designs and finalizing a project.
Este documento presenta una introducción a varios conceptos matemáticos clave utilizados en los productos y servicios de Google, incluyendo PageRank, procesamiento de lenguaje natural, series temporales y reconocimiento óptico de caracteres. Explica brevemente cómo se aplican algoritmos de aprendizaje automático, procesamiento de señales y modelos probabilísticos para resolver problemas como la clasificación de correo electrónico, la predicción de tendencias y la búsqueda por voz.
Este documento presenta un tutorial básico sobre reanimación cardiopulmonar (RCP). Explica que la RCP es un conjunto de maniobras para asegurar la oxigenación de los órganos vitales cuando la circulación se detiene. Detalla los objetivos de la RCP, las definiciones clave, las causas comunes de paro cardiorrespiratorio, los tipos de RCP y los aspectos clave de la técnica según las guías de 2010 de la Asociación Americana del Corazón.
Linux es un sistema operativo de código abierto formado por el núcleo Linux y las herramientas del proyecto GNU. Existen diferentes distribuciones de Linux que agregan aplicaciones adicionales para satisfacer las necesidades de grupos de usuarios específicos. Linux Mint es una de estas distribuciones basada en Ubuntu, que a su vez se basa en Debian, y se enfoca en proporcionar un sistema operativo estable y fácil de usar para usuarios principiantes.
El documento presenta los conceptos fundamentales de la antropología cristiana. Define al hombre como un ser creado por Dios a su imagen, llamado a ser hijo de Dios en Cristo y con una unidad dual de cuerpo y alma. También describe al hombre como un ser personal abierto a la trascendencia y a los demás.
Derecho internacional publico conflicto bolivia chile sobre salida al mar1Silvia Profesora
Investigación sobre el reclamo judicial que realiza Bolivia a Chile ante la Corte Internacional de la Haya sobre su salida al mar, desarrollada en el marco de la cátedra de DERECHO INTERNACIONAL PÚBLICO, de la profesora Abg. Silvia Rodríguez, UPE.
Este documento discute el análisis semántico de la arquitectura y proporciona un marco para analizar el significado y función de los edificios. Presenta la metodología de cinco pasos para realizar un análisis semántico que incluye comprender el contexto histórico y funcional del edificio, analizar su forma, lenguaje y significado, e interpretar la relación entre forma y significado/función. Además, analiza dos ejemplos de monumentos mexicanos siguiendo esta metodología.
In2itive Search Engine Marketing - Willamette October 12Intuitive Digital
In2itive Search LLC provides digital marketing services including pay per click advertising, search engine optimization, social media marketing, and WordPress web design. They are certified in Google AdWords and Analytics and Microsoft AdCenter. The document discusses changes in search engine algorithms like Panda and Penguin, the importance of quality content and links, and how to perform keyword research and set up effective pay per click campaigns. It also covers topics like local search advertising, mobile targeting, and website testing.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Partnerships, networks and connections final presentationSJRoussel
This document provides information about a project to research a jewelry designer named Lindsey Mann. It includes sections about archive collections, current work, publications, special projects, idea development, design processes like imprinting and casting, samples, final designs, and thanking assistant Sheila Roussel. The document outlines the stages of researching a jewelry designer from reviewing their archives and past work to developing original design ideas and creating samples.
Partnerships, networks and connections final presentationSJRoussel
This document provides information about a project to research a jewelry designer named Lindsey Mann. It includes sections about archive collections, current work, publications, special projects, idea development, design processes like imprinting and casting, samples, final designs, and a thank you message to Sheila Roussel. The document outlines the stages of researching and designing jewelry, from exploring an artist's past work to developing original designs and finalizing a project.
Este documento presenta una introducción a varios conceptos matemáticos clave utilizados en los productos y servicios de Google, incluyendo PageRank, procesamiento de lenguaje natural, series temporales y reconocimiento óptico de caracteres. Explica brevemente cómo se aplican algoritmos de aprendizaje automático, procesamiento de señales y modelos probabilísticos para resolver problemas como la clasificación de correo electrónico, la predicción de tendencias y la búsqueda por voz.
Este documento presenta un tutorial básico sobre reanimación cardiopulmonar (RCP). Explica que la RCP es un conjunto de maniobras para asegurar la oxigenación de los órganos vitales cuando la circulación se detiene. Detalla los objetivos de la RCP, las definiciones clave, las causas comunes de paro cardiorrespiratorio, los tipos de RCP y los aspectos clave de la técnica según las guías de 2010 de la Asociación Americana del Corazón.
Linux es un sistema operativo de código abierto formado por el núcleo Linux y las herramientas del proyecto GNU. Existen diferentes distribuciones de Linux que agregan aplicaciones adicionales para satisfacer las necesidades de grupos de usuarios específicos. Linux Mint es una de estas distribuciones basada en Ubuntu, que a su vez se basa en Debian, y se enfoca en proporcionar un sistema operativo estable y fácil de usar para usuarios principiantes.
El documento presenta los conceptos fundamentales de la antropología cristiana. Define al hombre como un ser creado por Dios a su imagen, llamado a ser hijo de Dios en Cristo y con una unidad dual de cuerpo y alma. También describe al hombre como un ser personal abierto a la trascendencia y a los demás.
Derecho internacional publico conflicto bolivia chile sobre salida al mar1Silvia Profesora
Investigación sobre el reclamo judicial que realiza Bolivia a Chile ante la Corte Internacional de la Haya sobre su salida al mar, desarrollada en el marco de la cátedra de DERECHO INTERNACIONAL PÚBLICO, de la profesora Abg. Silvia Rodríguez, UPE.
Este documento discute el análisis semántico de la arquitectura y proporciona un marco para analizar el significado y función de los edificios. Presenta la metodología de cinco pasos para realizar un análisis semántico que incluye comprender el contexto histórico y funcional del edificio, analizar su forma, lenguaje y significado, e interpretar la relación entre forma y significado/función. Además, analiza dos ejemplos de monumentos mexicanos siguiendo esta metodología.
In2itive Search Engine Marketing - Willamette October 12Intuitive Digital
In2itive Search LLC provides digital marketing services including pay per click advertising, search engine optimization, social media marketing, and WordPress web design. They are certified in Google AdWords and Analytics and Microsoft AdCenter. The document discusses changes in search engine algorithms like Panda and Penguin, the importance of quality content and links, and how to perform keyword research and set up effective pay per click campaigns. It also covers topics like local search advertising, mobile targeting, and website testing.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
5. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
About In2itive Search LLC
Google AdWords, Google Analytics, and Microsoft AdCenter
Certified
Digital marketing consultants since 2007
Two point one employees
Principle based organization – Partners First
Service guarantee
Involved in local and national organizations
PDXAMA, SEMPDX, ReFit, Shadow Project
10/8/2013
In2itive Search LLC - Confidential
6. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
In2itive Capabilities
Pay Per Click
Worked with small to large accounts ($500 – over $1m)
Search Engine Optimization
Audited hundreds of sites to increase organic search traffic and conversions
Provides plans and recommendations for successful link building strategies
Social Media
Audited and provided new strategy for increased engagement, traffic and
conversions
WordPress Web Design
Ecommerce, professional services, blogs
10/8/2013
In2itive Search LLC - Confidential
7. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Why Should You Care?
16. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR 10/8/2013
In2itive Search LLC - Confidential
Search
Engine
Marketing
Pay Per Click
• Quality Score
• Mobile
• Remarketing
• Social Media
SEO
• On-Site
• Off-Site
• Local
• Social Media
18. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Advertising
Results
Organic
Results
Local
Results
Social
Results
19. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR 10/8/2013
In2itive Search LLC - Confidential
~95% of all clicks happen on the first page of Google
20. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Do you own one of
these?
21. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Then people will find your
website through keyword
searches on Google (Bing
& Yahoo Too)
22. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Keyword
Research
23. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Keywords help people find what
they’re looking for online
32. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Name, Address, Phon
e Number
Categories
Reviews
Citations
Site Optimized for
Local SEO
10/8/2013
In2itive Search LLC - Confidential
Local SEO
33. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR 10/8/2013
In2itive Search LLC - Confidential
Local Search Universe
34. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Local Search Ranking Factors - 2013
10/8/2013
In2itive Search LLC - Confidential
http://bit.ly/mozlocalranking
35. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Major Changes Last 2.5 Years
10/8/2013
In2itive Search LLC - Confidential
36. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
What Changed?
Panda – User Experience
Starts with humans
Targeted content farms
Scrapper sites
Ads above the fold
Multiple updates and refreshes
(30+ to date)
Penguin – Black Hat SEO
Link schemes
Keyword stuffing
Over optimization
Cloaking & sneaky redirects
10/8/2013
In2itive Search LLC - Confidential
37. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Use more social media
Focus on quality not quantity
Write link-worthy content and
share it
10/8/2013
In2itive Search LLC - Confidential
Be A Better Marketer
39. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Last Month – Joy of Being an SEO – Not!
Hummingbird
Fast and precise
Still works with Panda and Penguin
Way we search has changed over past 10 years
Makes long tail and conversational search better
Car Engine Example
Google “Not Provided”
Encrypted search
Organic keywords are no longer available in Analytics
Work arounds
10/8/2013
In2itive Search LLC - Confidential
40. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
1. Keyword research
2. On-page updates
3. Content & link strategy
4. Share amazing content
5. Monitor, measure, mone
tize – Didn’t Cover!
10/8/2013
In2itive Search LLC - Confidential
SEO Strategy – A Must Have
42. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Advertising
Results
Organic
Results
Local
Results
Social
Results
43. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Matched keyword’s click through rate (CTR) on Google - Popular
Relevance of the keyword and ad to the search query and
landing page
Historical keyword performance on Google.com
Other relevancy factors that continually evolve
Quality Score is a dynamic variable assigned to each of
your keywords. It's calculated using a variety of factors
and measures how relevant your keyword is to your ad
text and to a user's search query.
Courtesy of Google
Quality Score Explained – Pay Less, Get More
44. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
45. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Courtesy of Google
“Relevance is the key to a successful AdWords campaign on Google” -
Google
AdWords is designed to reward relevance with high quality scores
Max
CPC X
Ad rank is determined by an auction
of the ad’s relevance and the amount
advertisers are willing to pay
Your bid Determined by Google
Quality
Score
How Quality Score - Save You Money
46. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
46
Quality Score Example
47. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Key Ad Components - Increase Quality Score
47
Headline
Display URL
Description
Sitelinks
Local Extension
48. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
48
Landing Pages
49. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
62. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Facebook Advertising
Social advertising historically has terrible CTR
Makes sense as people don’t want to be interrupted to sell you something you don’t want
Turned Facebook into their third largest revenue driver behind word of mouth and AdWords
10/8/2013
In2itive Search LLC - Confidential
63. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Facebook Ad Examples
10/8/2013
In2itive Search LLC - Confidential
64. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Why both?
65. In2itive Search | 503-206-4988 | www.in2itivesearch.com | 11825 SW Greenburg Rd. Suite #212 | Tigard, OR
Advertising
Results
Organic
Results
Local
Results
Social
Results
Essentially: if you don’t own one of the top 10 domains in the United States people aren’t going to find your website because of your URL
Keyword research is the foundation of any PPC, Social, or SEO campaigns as it helps us find out how our target market is researching our brand and products or services.
Keywords are searches entered into search engines that then will deliver organic and paid listings
Highly measurableAffordablePhoto credit: http://www.flickr.com/photos/breatheindigital/4778642362/sizes/o/----- Meeting Notes (10/22/12 11:23) -----"free traffic" is not so free these days
----- Meeting Notes (10/22/12 11:23) -----Each page has targeted keyword group to use for on-page optimization
Google is all about creating satisfied customers. Their entire business model is dependent on it. They want to provide the highest quality experience so that searchers always come back to Google.
Ad Rank is determined by an auction of the ad’s relevance and the amount advertisers are willing to pay----- Meeting Notes (10/16/11 12:51) -----Auction
Max 25 Characters
----- Meeting Notes (10/22/12 11:30) -----Once you have your campaigns, ad groups and targeting optimized you need to be sure to send that targeted traffic to quality landing pages.
Image source: http://blog.kissmetrics.com/landing-page-design-infographic/?wide=1Think about the first 3 seconds after you click on a result on a Google search page.You are waiting to see what is on the landing page, you are looking for a product or message that closely matches what you searched for, and you are looking for something that tells you what you need to do next – whether it be BUY, or DOWNLOAD, or SUBMIT A FORM.Creating landing pages with the user experience in mind will only help your quality score. There are number of ways to do this.First, use related keywords in the headline or in the most prominent text on the page. This tells the user that this is the page that most accurately addresses their needs.Make sure you then continue to use related keywords in the body copy on the page – this will reinforce for the user that they are on the right page and that they should stay there and complete a conversion action.Ensure that you don’t have excessive images or other page elements that cause the page to load slowly. Users typically won’t wait for more than 5 seconds for a page to fully load so measure your speed and make adjustments accordingly.Be explicitly clear with your call to action – don’t assume the user knows what you want them to do – you need to tell them. So if you’re an ecommerce site, a button with a standard and familiar message such as “Add to cart” would be your call to action. For a B2B business, maybe you are looking for leads so something like “request a quote now” might be an appropriate call to action. Don’t hide it and don’t make the user guess what they should do – make it front and center and absolutely clear.Two other things that are standard on most websites, though are critical for a landing page in the eyes of Google, are links to the site’s Privacy Policy and also an About Us (or similar) link. Google wants to ensure that the sites that their searchers are landing on are on the up and up – these two elements help to convey to Google that this is a real site, with real people behind it. If you don’t have these linked to from some sort of navigation on your landing pages, such as in the footer, consider adding it immediately.
Google is all about creating satisfied customers. Their entire business model is dependent on it. They want to provide the highest quality experience so that searchers always come back to Google.
Google uses users IP addresses to determine where they are physically searching from and then ads are displayed that are targeted to the specific location. You can also choose to exclude certain locations if desired much like you can choose negative keywords to not have your ads show for.----- Meeting Notes (10/22/12 11:30) -----Give me some examples to why someone would want to use geo-targeting
----- Meeting Notes (10/22/12 11:30) -----Why would you want to exclude or separate mobile devices from your advertising?
If you discover that certain campaigns perform better on specific days of the week or during certain times of the day you can use ad scheduling to make sure your ad only runs during the most optimum times. With ad scheduling you can schedule your ads to appear during specific hours or days of the week. An example of this would be scheduling your ads to run only on weekdays, or only from 3:00 until 6:00 p.m. daily. If you use ad scheduling you can have your campaign run all day, every day, or as little as 15 minutes per week.An advanced option is also offered through ad scheduling that lets you adjust your bids for ads during certain time periods. For example, if your ads perform best between 7:00 and 10:00 a.m., you can use a higher bid for impressions or clicks during that timeframe. Conversely, you could decrease your bids during off-hours to save budget.You can set up ad scheduling by going into your advanced settings through the settings tab in AdWords. If budgets are tight, ad scheduling will be extremely important to ensure you are only showing your ads when they tend to get the best results.
The parts of quality score that you have control over are ads and your landing pages.
In addition to showing your ads on a Google search results page in your targeted areas, Google also includes in their Maps results, which are often viewed when user is performing a local search. Here is an example of how Google is displaying a Borders location targeted ad within Google Maps. Notice how the listing is labeled “Ad” near the top of the pop-up. These ads don’t display exactly how a text ad would, but they are further enhanced by location details and images, including a logo tag on the map itself rather than a lettered pin. Whether or not you have physical locations, you should still configure geographic targeting to ensure that your pay per click ads are only being shown to most relevant potential customers – if you don’t ship your products to Japan, make sure your settings don’t allow your ads to show there.
Assumption – killer Facebook already…and someone managing it.
Why pay for advertising if I can get it for “free” – again not so free