In week four we covered different kinds of needs. A restaurant that would like to show consumers how having dinner there will meot , could show a group of friends having a fun night out . a social need an experiential need a reference group need a self-esteem need a self- actualization need After several zoom meetings where others have toid you that they can't hear your voice well, you decide you need a new microphone. What is the next step in the consumer decision making process assuming your decision follows each step of the model? Purchase Information search Evaluation of alternatives Dissonance identification Need definition.