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In week four we covered different kinds of needs. A restaurant that would like to show
consumers how having dinner there will meot , could show a group of friends having a fun night
out . a social need an experiential need a reference group need a self-esteem need a self-
actualization need After several zoom meetings where others have toid you that they can't hear
your voice well, you decide you need a new microphone. What is the next step in the consumer
decision making process assuming your decision follows each step of the model? Purchase
Information search Evaluation of alternatives Dissonance identification Need definition

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