The document discusses marketing recommendations for Industrial Metal Supply based on market research. It identifies 5 potential customer personas for targeting campaigns. Recommendations include local TV, radio, and magazine advertising, as well as social media initiatives like a photo contest on Facebook, 'Ask the Experts' videos on YouTube, and a company blog. Additional recommendations are customer promotions like in-store contests and networking events, as well as workshops and community events to build brand awareness. Next steps are to use the customer personas to target marketing, implement social media strategies, determine initiatives based on budget, and benchmark campaigns to measure ROI over time.
MBA Thesis:"Parsimomious Estimation of Default Probabilities from Credit Defa...Ioannis Alexakis
Athens University of Economics and Business, Giannis Alexakis, MBA, Thesis: "Parsimomious Estimation of Default Probabilities from Credit Default Swaps and Bonds"
The tables show profiles of professionals from two different age groups and their main career goals. For senior managers aged 46-55, the average income and work experience were higher than junior executives aged 18-27, and more were married. The senior managers ranked being healthy as the highest goal, while junior executives prioritized improving skills. Younger professionals saw improving technology and communication skills as more important than older professionals due to differences in their profiles and experiences.
Entrepreneurship classmates and I developed college-themed storm doors to be marketed and sold to general public. The presentation includes marketing and business plans along with product photos
This document provides information on Roy Zeh, a candidate for a sales and marketing position, including a summary of his 25-year career experience in those fields. It outlines his strong interpersonal, selling, and leadership skills as well as experience managing sales for various steel and metal framing companies. His career objectives include reaching a high management level where he can have the greatest impact on an organization through his performance and contributions.
Advanced Manufacturing and Technology Show Projectkwhittaker1
The document summarizes information about competitors for an advanced manufacturing and technology trade show, including IMTS, PMTS, FABTECH, and MM Live USA. It then outlines a proposed marketing strategy and implementation plan for the Advanced Manufacturing & Technology Show (AMTS) to increase exhibitors and profits. This includes defining target markets, developing marketing goals and objectives, recommending promotional items, and proposing future marketing research through surveys and ongoing competitor analysis.
Modern Home Builder is a magazine and resource for professionals in the homebuilding industry. As the North American housing market shows signs of recovery, the magazine sees unprecedented opportunities for builders, designers, and other players. The magazine features in-depth interviews and projects from leading industry figures. It aims to keep readers informed of market trends, notable projects, and influential individuals. The document provides information on the magazine's readership, editorial coverage, custom publishing services, and contact information.
The document proposes a marketplace called CustomIce that allows customers to custom design their wedding jewelry online. It offers unique designs and craftsmanship with reasonable lead times. The market need is large, with $9 billion spent annually on wedding jewelry by brides and grooms in the US. The target market is people aged 25-35 who appreciate convenience and are internet savvy. The business model would involve partnering with various jewelers to meet customer needs through customization, competitive pricing, and convenience.
MBA Thesis:"Parsimomious Estimation of Default Probabilities from Credit Defa...Ioannis Alexakis
Athens University of Economics and Business, Giannis Alexakis, MBA, Thesis: "Parsimomious Estimation of Default Probabilities from Credit Default Swaps and Bonds"
The tables show profiles of professionals from two different age groups and their main career goals. For senior managers aged 46-55, the average income and work experience were higher than junior executives aged 18-27, and more were married. The senior managers ranked being healthy as the highest goal, while junior executives prioritized improving skills. Younger professionals saw improving technology and communication skills as more important than older professionals due to differences in their profiles and experiences.
Entrepreneurship classmates and I developed college-themed storm doors to be marketed and sold to general public. The presentation includes marketing and business plans along with product photos
This document provides information on Roy Zeh, a candidate for a sales and marketing position, including a summary of his 25-year career experience in those fields. It outlines his strong interpersonal, selling, and leadership skills as well as experience managing sales for various steel and metal framing companies. His career objectives include reaching a high management level where he can have the greatest impact on an organization through his performance and contributions.
Advanced Manufacturing and Technology Show Projectkwhittaker1
The document summarizes information about competitors for an advanced manufacturing and technology trade show, including IMTS, PMTS, FABTECH, and MM Live USA. It then outlines a proposed marketing strategy and implementation plan for the Advanced Manufacturing & Technology Show (AMTS) to increase exhibitors and profits. This includes defining target markets, developing marketing goals and objectives, recommending promotional items, and proposing future marketing research through surveys and ongoing competitor analysis.
Modern Home Builder is a magazine and resource for professionals in the homebuilding industry. As the North American housing market shows signs of recovery, the magazine sees unprecedented opportunities for builders, designers, and other players. The magazine features in-depth interviews and projects from leading industry figures. It aims to keep readers informed of market trends, notable projects, and influential individuals. The document provides information on the magazine's readership, editorial coverage, custom publishing services, and contact information.
The document proposes a marketplace called CustomIce that allows customers to custom design their wedding jewelry online. It offers unique designs and craftsmanship with reasonable lead times. The market need is large, with $9 billion spent annually on wedding jewelry by brides and grooms in the US. The target market is people aged 25-35 who appreciate convenience and are internet savvy. The business model would involve partnering with various jewelers to meet customer needs through customization, competitive pricing, and convenience.
This document is an inventory list from an industrial metal supply company that provides various types of metals including steel, brass, copper, aluminum, stainless steel, and lead in different shapes, sizes, and forms. The company has multiple locations across California, Arizona, and Nevada and stocks a wide selection of metals for industrial, construction, and manufacturing uses.
The document is a listing of products and locations for Industrial Metal Supply, a company that has been in business since 1948 that supplies metals, accessories, tools, and other items for industrial and commercial use. It lists seven locations across California, Arizona, and provides a partial listing of inventory that includes metals, welding equipment and consumables, safety gear, fasteners, railings, and other industrial supplies.
This document appears to be advertising various metal products and materials on sale at special prices through July 30th, including structural steel tubing, stainless steel and aluminum corner guards, railing products, cargo accessories, casters, and gloves at discounts from 20-35% off. Flashlights and a headlamp from Nebo are also on sale at discounted prices. The document provides the sale prices and percentage discounts for various metal products and materials valid for in-store purchases through July 30th.
Direct Mail Piece - Industrial Metal Supply Co.Kate Ammerman
The document discusses changes made by Industrial Metal Supply to improve customer service. They have streamlined checkout and will-call processes to allow customers to get in and out of the store more quickly. Products offered include steel, aluminum, copper, stainless steel, brass, tubing, and sheet metals. The company aims to provide both small and large quantity orders and next day delivery. Bringing a flyer into the store can save customers up to 20% off their order.
Direct Mail Piece - Industrial Metal Supply Co.Kate Ammerman
The document is an advertisement for a metal supply shop called Industrial Metal Supply (IMS) that offers a variety of metals including steel, aluminum, copper, stainless steel, and brass. IMS has multiple store locations that are open 6 days a week where customers can shop in store, pick up orders via will-call, or have orders delivered the next day. IMS offers a 20% discount on orders when the flyer is brought into the store along with pre-cut metal, remnants, and the ability to have orders cut to size.
IMS provides a wide selection of metals including aluminum, steel, stainless steel, copper, brass and more. They offer products in various shapes and sizes, including pre-cuts, remnants and custom cuts. IMS has knowledgeable staff to help with projects and offers volume discounts and same day will-call.
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This document is an inventory list from an industrial metal supply company that provides various types of metals including steel, brass, copper, aluminum, stainless steel, and lead in different shapes, sizes, and forms. The company has multiple locations across California, Arizona, and Nevada and stocks a wide selection of metals for industrial, construction, and manufacturing uses.
The document is a listing of products and locations for Industrial Metal Supply, a company that has been in business since 1948 that supplies metals, accessories, tools, and other items for industrial and commercial use. It lists seven locations across California, Arizona, and provides a partial listing of inventory that includes metals, welding equipment and consumables, safety gear, fasteners, railings, and other industrial supplies.
This document appears to be advertising various metal products and materials on sale at special prices through July 30th, including structural steel tubing, stainless steel and aluminum corner guards, railing products, cargo accessories, casters, and gloves at discounts from 20-35% off. Flashlights and a headlamp from Nebo are also on sale at discounted prices. The document provides the sale prices and percentage discounts for various metal products and materials valid for in-store purchases through July 30th.
Direct Mail Piece - Industrial Metal Supply Co.Kate Ammerman
The document discusses changes made by Industrial Metal Supply to improve customer service. They have streamlined checkout and will-call processes to allow customers to get in and out of the store more quickly. Products offered include steel, aluminum, copper, stainless steel, brass, tubing, and sheet metals. The company aims to provide both small and large quantity orders and next day delivery. Bringing a flyer into the store can save customers up to 20% off their order.
Direct Mail Piece - Industrial Metal Supply Co.Kate Ammerman
The document is an advertisement for a metal supply shop called Industrial Metal Supply (IMS) that offers a variety of metals including steel, aluminum, copper, stainless steel, and brass. IMS has multiple store locations that are open 6 days a week where customers can shop in store, pick up orders via will-call, or have orders delivered the next day. IMS offers a 20% discount on orders when the flyer is brought into the store along with pre-cut metal, remnants, and the ability to have orders cut to size.
IMS provides a wide selection of metals including aluminum, steel, stainless steel, copper, brass and more. They offer products in various shapes and sizes, including pre-cuts, remnants and custom cuts. IMS has knowledgeable staff to help with projects and offers volume discounts and same day will-call.
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
11. Customer Persona: Aaron Gomez Age: 29 Ethnicity: Caucasian Occupation: Architect Salary: $51,000 Education: Bachelor’s Degree in Architectural Engineering Location: San Diego, CA Family: Unmarried, no children Retail Metal Shopping Frequency: Once a month Average Spent on Retail Metal per month: $120
12. Customer Persona: Jeremy Stallings Age: 38 Ethnicity: Caucasian Occupation: Purchasing Manager Salary: $60,000 Education: Bachelor’s Degree in Business Location: Phoenix, AZ Family: Married, 2 children (4 and 9 years old) IMS Shopping Frequency: Once a month Average Spent at IMS/Visit: $280
13. Customer Persona: Ian Morrison Age: 47 Ethnicity: Caucasian Occupation: Senior Engineer Salary: $125,000 Education: Some College Location: Irvine, CA Family: Married, 2 children (16 and 20 years old) IMS Shopping Frequency: Once a month Average Spent at IMS/Visit: $180
14. Customer Persona: George Bennett Age: 56 Ethnicity: Caucasian Occupation: Business Owner/CEO Salary: $180,000 Education: Some College Location: Sun Valley, CA Family: Married, 2 children (18 & 23) IMS Shopping Frequency: Once a month Average Spent at IMS/Visit: $150
15. Customer Persona: William Roberts Age: 60 Ethnicity: Caucasian Occupation: Retired engineer Salary: $110,000 Education: Bachelor’s Degree Location: Sun Valley, CA Family: Married, 2 children (30 & 25 ) Retail Metal Shopping Frequency: Once every few months Average Spent on Retail Metal per month: $120
At the beginning of the project, you told us that anyone could be your target customer, as long as they had a metal need. You asked us to effectively target your customers to increase retail sales. What we found out, was that your average customers are actually: Male (click), Caucasian (click), Between 50 and 57 (click), with a family that includes grown children. And this is what we were left with. Today, we’re going to show you how to effectively reach this man, and others just like him, with marketing efforts.
1-2-1- Interviews: 4 current customers,3 potential customers,Questions focused on understanding needs and wants of target demographic Survey: Distributed online through Qualtrics to 9,000 IMS customers,Sent out by professional metal working organizations,790 responsesSecondary Research: List of local professional metal working organizations,Researched metal industry trends,Developed better understanding of male retail shopping habits.
1-2-1- Interviews: 4 current customers,3 potential customers,Questions focused on understanding needs and wants of target demographic Survey: Distributed online through Qualtrics to 9,000 IMS customers,Sent out by professional metal working organizations,790 responsesSecondary Research: List of local professional metal working organizations,Researched metal industry trends,Developed better understanding of male retail shopping habits.
Choice #1Just say that it was secondary research. The important thing is shopping behavior. I like this slide because it doesn’t use clip art and therefore matches the rest of the presentation. You did a great job on getting it down to a few words. Good work.
This photo is better resolution
Aaron Gomez is an architect at Mass Architecture and Design, headquartered in Los Angeles, CA. He works remotely from his San Diego office and generally has metal he uses for his projects delivered to his home. He is looking to grow his career opportunities and is most interested in attending metal industry networking events. In his spare time, Aaron likes to browse the internet, listen to the radio, restore automobiles, and go camping with friends. Flip him so he faces description, move header up so doesn’t cut off bottom
Jeremy Stallings is the purchasing manager at Delta Technologies, Inc. in Phoenix, AZ. He has been with the company for 6 years and is familiar with several metal stores in the area. Jeremy says the best ways to reach him with an advertising message are through television, the web and personal sales visits. For recreation, Jeremy enjoys running, racing and restoring cars and coaching his son’s little league team.
FF: don’t stretch photos out of proportion. I fixed it.Ian Morrison is a Senior Engineer at Medical Extrusion Technologies in Murrieta, CA. His experience in the metal industry is extensive and he is in charge of a team of engineers. Ian has been at his job for 11 years and is passionate about engineering. He is always looking to connect with other engineers in the industry to discuss new business opportunities. He is also interested in a mentorship program for engineers just entering the field. In his down time, Ian likes to watch football, go skiing and hiking and play golf. He would also be interested in attending an extreme sporting event at IMS, such as skateboarding or BMX racing because his children are very interested in those things. While Ian has ordered wholesale metal from IMS on several occasions, he did not realize IMS had a retail showroom, as he always has his metal delivered. Picture skewed (unskew) – if not the same Ian as before, change. Change in paper too. Flip picture to face description. Change age to 18, as 16 is not adult.
Ff: fixed ages. Better photo and I fixed it George Bennett is the owner and CEO of Whiting Iron which provides custom design and fabrication of gates, fencing, railings and doors. Over the past 8 years he has grown from a one man owner/operator to over 20 employees, with a fabrication team that alone has more than 60 years of combined experience. George is still involved in the day-to-day operations of the company and is always looking for a quality metal supplier that has a wide variety of custom accents for gates. He enjoys boating and desert sports with his family and also likes to go fishing by himself.Picture Skewed, fix. Switch his picture with the iStock photo of Ian Morrison. Change Ian Morrison picture to actual picture of Ian Morrison.
FF: drag on the corner of a picture to resize and keep proportions. Keep words in the box – fixed.William Roberts is a retired engineer that uses metal regularly for his automotive restoration hobbies. When not working on his hobbies, he enjoys golf, hiking and traveling with his wife. If IMS hosted a welding workshop, William would be inclined to attend. Mention for metal professionals that we’re focused solely on the retail space, so while they may purchase thousands of dollars worth in wholesale purchases for work, they don’t necessarily spend that much for personals reasons.
Ff: I fixed the background and some size issues with the logos and aligned them.Change back to high-level views of Impact, Brand Awareness, Local Market, with white background
Change back to high-level slides
Center headerMoved it upPhotos biggerI ungrouped this so I could fiddle with it. Not sure if you’ll like it.I love magazine covers
Since IMS customers use metal for such a wide-variety of purposes, we recommend IMS create a contest that displays the different uses while still encouraging customers to participate. Wildfire is a Facebook application company that specializes in cost-effective and targeted Facebook contests. We recommend setting up a 1-month contest for Facebook users through Wildfire (www.wildfireapp.com) with the following timelineAnimate this slide so components come up as you say them for more emphasis.
-metal is a visual medium and YouTube plays to that. Allows metal workers to be inspired by project ideas-Expert Q & A builds brand awareness and establishes IMS’ stature as industry expert
-Continues establishing IMS as industry expert-Opportunity to utilize YouTube Expert Q&A’s across platforms-Improves SEO
-More than 50% IMS customers come from referrals-Customers listed loyalty program with increasing discounts based on amount spent as top incentives for shopping at IMS
-Football and baseball top sports IMS customers follow-Incentive to get people into IMS retail stores and spending money
-Recommend getting local radio station, possibly on IMS advertises on, to broadcast live from the car show-Food is recommended and we suggest serving chicken wings provided by Hooters for an added pull. -Have live demo using IMS metals and discount coupons for attendees
Host in Riverside due to demographicsUtilize IMS metals to build and demo a BMX rampInvite local BMX champion Mike Day to sign autographs and demo tricks
We’ve reached the end of our metal roll in terms of recommendations, but we don’t want to leave you here without some action items. So….
-Personas-Social Media-pursue initiatives after analyzing budget and concepts-Benchmark campaign-Give it time
With that, we’d like to thank you for giving us access to your company and listening to our recommendations and answer any questions that you may have.