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Key Success Factors for Composers\’ Copyright Collective Management Regime in...supatchara
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The CMO Survey Highlights and Insights August 2015christinemoorman
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- Key findings from the recent survey include marketers maintaining a positive but cautious outlook on the US economy, an expected shift in growth strategies with less emphasis on market penetration, and rising budgets for digital and mobile marketing.
- Performance metrics are mixed, with sales and profits up in the last year but weaker growth for customer retention and brand value. Social media spending continues to increase significantly.
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This document compares collective management of copyright in the music industries of Malaysia and Thailand. It finds that indicators of successful collective management include representing most domestic and international repertoire, collecting reasonable royalties at reasonable costs, and transparently distributing royalties within two years. For Thailand to succeed, it must align all stakeholders, balance the interests of composers, record labels, and collective management organizations, and implement reforms at the national, industrial, and individual levels while following international practices.
Key Success Factors for Composers\’ Copyright Collective Management Regime in...supatchara
This document discusses key success factors for composers' copyright collective management organizations in Asian countries. It examines the development of such organizations in developed countries and their situation in Asia. Three levels of key success factors are proposed: individual factors like composer unity and awareness; industrial factors like proper music industry structure and practices; and national factors like government policy commitment and legal framework enforcement. Collective management organizations represent composers' interests and ensure they receive royalties when their works are used.
The CMO Survey Highlights and Insights August 2016christinemoorman
The document summarizes key findings from The CMO Survey, an online survey of over 400 top U.S. marketers administered twice a year. The survey tracks trends in marketing spending, strategies, and performance. Key findings from the most recent survey include: marketing budgets are expected to increase 7.2% in the next 12 months, digital marketing spending continues growing at a slower rate than previous years, and firm performance metrics increased across the board in the last 12 months including sales, profits, and brand value.
Driessen engaged Kees de Ruiter to manage its Thailand operations on an interim basis for 3 months, later extended to 3 years. When de Ruiter began, operations were suboptimal with improvised manufacturing and management. De Ruiter professionalized operations, improved culture, problem-solving, and teamwork based on Thai values. Structural and operational improvements increased capacity and quality, resulting in awards and enhanced reputation for Driessen in Thailand.
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This document summarizes a presentation on copyright collective management in Thailand given by Dr. Supatchara DISTABANJONG. It outlines the current fragmented system with multiple agencies collecting fees and issues with transparency and conformity to international practices. It recommends establishing a centralized not-for-profit organization under the Ministry of Commerce to administer licensing and royalties. This would help creators receive fair compensation locally and internationally in line with practices as Thailand integrates into the ASEAN Economic Community. Key areas to address are legislation, concepts of collective management organizations, and promoting the industry's growth and exports.
The CMO Survey Highlights and Insights August 2015christinemoorman
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- Key findings from the recent survey include marketers maintaining a positive but cautious outlook on the US economy, an expected shift in growth strategies with less emphasis on market penetration, and rising budgets for digital and mobile marketing.
- Performance metrics are mixed, with sales and profits up in the last year but weaker growth for customer retention and brand value. Social media spending continues to increase significantly.
The document provides an overview of Japanese management practices compared to Indian management. It discusses key features of Japanese management including scientific selection processes, lifetime employment, seniority-based promotions, emphasis on continuous training, group-based decision making, and paternalistic leadership. Japanese management is characterized by long-term planning, collective decision-making, consensus-building, ambiguity in responsibilities, and an informal organizational structure focused on group performance and cooperation.
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- Departments achieved their visions through activities like raises, matches and realizations. Inferences identify areas for improvement like better CRM, tapping new markets. Closing thoughts recommend focusing on conversions.
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The document outlines an agenda and presentations for a conference on choosing new paths and winning new challenges in the toll road concession industry in Brazil. It provides an overview of CCR's current portfolio of toll road concessions in Brazil, the performance of its engineering and administrative subsidiaries, and its strategic focus on growing its business in Brazil through new toll road concessions and related opportunities. CCR aims to maintain its leadership in the industry while pursuing qualified new contracts and related businesses to create additional value.
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Similar to Implementing Copyright Collective Management: A Comparison of Malaysia and Thailand (20)
2. What is Collective Management?
• Collective Management
pool rights license
Creators/ Collective Several
Right Management right
owners $ royalties Organization $ users
(CMO)
• CMO is NFP organization:
- License works for users (monitor use & collect royalties)
- Distribute royalties to members
3. CMOs in Music Industry
• CMO for musical works ( or
Authors & composers’ Society)
• CMO for recording companies
• CMO for singers and musicians
4. Why the research is important?
• Copyright collective management is important in music
industry
• Collective management Organization (CMO) is essential in
representing composers demanding royalties
• Composers in some Asian countries do not appreciate full
benefit of collective managements
• Few studies of how the collective management is developed
in Asia.
• None compare between success and problematic cases in the
same region
5. Introduction
• Macro factors comparison between
Malaysia and Thailand
– Language
– Legal system
– Copyright Law
– Provision of Collective management
7. Aim & Scope
• Aim : to provide a guideline of collective
management for policy maker so that
Thai composers properly receive
royalties locally and internationally
• Scope: focus on collective management of
composers
8. Research Question:
• How can the collective managements in Thailand
be implemented successfully so that Thai
composers can
receive royalties locally and internationally?
- What are indicators for success of collective
management?
- How can Thailand implement collective
management successfully?
9. Methodology
Methodology: Case Study
• “Convergent Interview” of nine interviewees:
- 4 from executives of MACP
- 4 from executive of MCT
- 1 from international expert from CISAC
10. Operationalized Framework for
Success of Collective Management
• Business Perspectives:
– Revenue
– Cost
– Opportunity lose
– Opportunity gain
• Law Perspectives:
– Protect composers’ right
– Lifting the real practice to international standard
11. Indicators of
Collective Management’s Success
The success of collective management is indicated
by the collective management organization (CMO)
that:
• represents almost all international and local
repertoire of a copyright works,
• can collect the reasonable royalties at
reasonable costs, and
• is able to transparently distribute royalties to
creators/owners within its first two years of
licensing activities.
12. The Indicator for Success of CMO
in Collecting Royalties in Thailand
Compare to Malaysia
• Government
– Build understanding of international practice
– Correct interpretation about international practice
• Thai recording companies
– join CMO as music publishers
– Need to be internationalize and be competitive
in the region
– Need to protect right internationally
– Build good image and Social responsibility
13. The Indicator for Success of CMO
in Collecting Royalties in Thailand
Compare to Malaysia
• CMO
– Need clear legal identity
– Reduce conflict of Interest perceived by recording
companies
– Build good alignment with recording companies,
CMO, and composers
– Build of awareness campaign
14. The Indicator for Success of CMO
in Collecting Royalties in Thailand
Compare to Malaysia
• Users
– Build understanding
– Limit selective channel for Thai songs
• Thai composers:
– Build understanding
– Build solidarity to increase negotiation power with
recording companies
15. Conclusion
• The Policy maker should align and balance
all stakeholders within the operationalized
framework
• Mutual benefit of composers, recording
companies, and CMO should be enhanced
• Implementation should be at the macro level
both locally and internationally
16. Implications:
1.National Level
1.1 Provide guideline regarding law, regulation and
administration for policy maker
1.2 Build national competitiveness by recognizing
composers’ right up to
international practice
2. Industrial Level
2.1 Internationalized music industry by enhancing CMO
2.2 Good governance of CMO by positioning NFP
3. Individual Level
3.1 Less users’ infringement by
obtaining CMO license
3.2 Fair incentive to composers by
17. Future Research
• To what extent the Government should
control/supervise CMO
• Culture involved??
• CMO of performers?