Building a content creation workflow is only the beginning of your journey towards organizing your content marketing efforts. The real challenge lies in implementing that workflow and making sure that it sustains in the long run. To ensure that everyone on your team willingly adopts the process you are trying to establish, there are some best practices you need to keep in mind. When implementing your content workflow, several factors can determine its success or failure. In this slideshow, we discuss - - Why do you need a content creation workflow? - Task-based workflow vs Status-based workflow: Which is best for your team? - How to implement a content creation workflow successfully - How to ensure your content marketing workflow sustains in the long run - What are the best tools to use for content marketing and managing workflows? - How to improve your content creation workflow To learn more about successfully implementing your content marketing workflow, read the full article: https://narrato.io/blog/implementing-a-content-workflow-for-content-marketing-success/

1. IMPLEMENTING
A CONTENT
WORKFLOW
SUCCESSFULLY
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2. CONTENTS
01 Why do I need a content creation workflow?
02 Task-based workflow vs Status-based workflow
03 How to implement a content creation workflow
successfully
04 How to ensure your content marketing workflow
sustains in the long run
05 What are the best tools to use for content marketing
and managing workflows?
06 How to improve your content creation workflow

3. Why do I need a content creation
workflow?
CONSISTENCY PRODUCTIVITY
PREPAREDNESS
CLARITY
Helps maintain
consistency in
content quality &
timing
Roles and
responsibilities are
clearly defined.
Helps identify and
address process
inefficiencies well
in time.
Boosts
productivity and
optimum use of
resources.
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4. Task-based workflow Status-based workflow
Workflow stages are defined
by the tasks to carry out
Self-explanatory stages
Great for newer teams who
are not very familiar with the
content process yet
Workflow stages are defined
by the status of the content
Tasks are not elaborately
defined
Great for experienced teams
familiar with the process
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5. How to
implement a
content creation
workflow
successfully
1. Delegate responsibilities
2. Set realistic timelines
3. Track progress
4. Send reminders
5. Assign Project Managers
to oversee each project
6. Automate to minimize
effort
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6. How to ensure
your content
marketing
workflow
sustains
SET ACHIEVABLE
GOALS
MONITOR & TRACK
PERFORMANCE
OPTIMIZE &
IMPROVE PROCESS
MANAGE
RESOURCES BETTER
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7. Best tools to
use for
managing
workflows
Narrato - Content Workflow
Management
Miro - Editorial Calendar
Hopper - Social Media Scheduling
Box - Cloud Content Management
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8. How to improve your content
creation workflow
Keep workflows flexible
Share content briefs to guide writers
Make all content easily accessible
Enable easy review and approval
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9. THANK YOU
To know more about content workflow implementation, check out our blog.
https://narrato.io/blog/implementing-a-content-workflow-for-content-marketing-success/
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