The marketing plan aims to promote NFL Sunday Ticket streaming service to sports fans at Indiana University. Key objectives are to spread awareness that the service can be streamed without cable, get students to sign up, and have them interact with the product. The target markets are fraternities, freshman males in dorms, and males in off-campus apartments. The plan details strengths like price and devices supported, as well as threats from competitors. It outlines a distribution strategy using social media, events, and premiums like sunglasses and phone wallets. The calendar starts with training and continues promotion at move-in days, tailgates and fraternity rush.