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In the meetings industry…
• 613 Venues
• 20 Convention centers (12 new
or remodeled)
• 413 hotels for meetings
• 96 non traditional venues
• 45 Incentive experiences
• 37 golf courses
+ USD 200 millions
investment in convention centers
2010-2018
+ 180 New hotels (2010-
2016)
+ 85 billion USD in
investment (2010-2016)
+ Than 255,000 beds
(2014) (2016)(2015)
USD 9,998
millions investment in
commerce, restaurants and hotels
sector 2010-2017
More than 1,000 weekly international non-stop flights
connect Colombia with the world
WITH THE WORLD:
CONNECTIVITY
WITH 26
COUNTRIES
24 INTERNATIONAL
AIRLINES
·LOS ANGELES 7,5h
·MIAMI 3,5h
·NEW YORK 5,5h
·WASHINGTON 5,0h
·FRANKFURT 12,0h
·AMSTERDAM 12,0h
·ISTANBUL 13,0h
·PARIS 11,0h
·MEXICO CITY 6,0h
·SANTIAGO DE CHILE 6,0h
·BUENOS AIRES 6,0h
·SAO PAULO 6,0h
• TRAINING PROGRAMS
• PARTICIPATION IN
INTERNATIONAL EVENTS
ARCHITECTURE,CULTURE AND EXQUISITE DINING
8’081.000
715 PER WEEK
81
7
BOGOTÁ
POPULATION
INT. FREQUENCIES
HOTELS FOR MEETINGS
CONVENTION CENTER
FACILITIES
Bogotá, Cortesía Mario Carvajal
500 YEARS OF HISTORY
54 PER WEEK
POPULATION
INT. FREQUENCIES
HOTELS FOR MEETINGS
CONVENTION CENTER
FACILITIES
1’024.882
61
CARTAGENA
2
Cartagena de Indias, Cortesía Charly Boillot
POPULATION
INT. FREQUENCIES
HOTELS FOR MEETINGS
CONVENTION CENTER
FACILITIES
35
1
2’508.452
MEDELLÍN
122 PER WEEK
THE CITTY OF URBAN TRANSFORMATION
THE ULTIMATE COLOMBIAN EXPERIENCE
19 PER WEEK
POPULATION
INT. FREQUENCIES
HOTELS FOR MEETINGS
CONVENTION CENTER
FACILITIES
2’525.424
82
5
COFFEE CULTURAL LANDSCAPE
Recinto del Pensamiento, Paisaje Cultural Cafetero, Cortesía Sebastian Sanin
CAPITAL OF SALSA
73 PER WEEK
POPULATION
INT. FREQUENCIES
HOTELS FOR MEETINGS
CONVENTION CENTER
FACILITIES
12
2’394.925
1
CALI
THE MOST COMPETITIVE CITY IN LATIN AMERICA
POPULATION
INT. FREQUENCIES
HOTELS FOR MEETINGS
CONVENTION CENTER
FACILITIES
10
1’141.694 (2016)
3
BUCARAMANGA
4 PER WEEK
HOME TO FOLK AND CULTURE
POPULATION
INT. FREQUENCIES
HOTELS FOR MEETINGS
CONVENTION CENTER
FACILITIES
39
1’218.000
28 PER WEEK
1
BARRANQUILLA
POPULATION
HOTELS FOR MEETINGS
CONVENTION CENTER
FACILITIES
THE CITY WHERE THE SIERRA MEETS THE SEA
41
454.860
4
SANTA MARTA
THE TRAVELER/PARTICIPANT THE COMMUNITY
THE MEETING PLANNERTHE ENVIRONMENT
EXPERIENCE
Cartagena
No approach or attempt has ever been made by
a national Government to implement the broad
recommendations of the UNWTO ‘Global
Meetings Initiative’ – namely: creating a formal
and official extension of a country’s Tourism
Satellite Account to report on meetings activity.
Until today…
-STA Consultores
TOURISM SATELLITE ACCOUNT
PROCOLOMBIA has
commissioned a plan, to build
the first ever Meetings
Extension of the Tourism
Satellite Account (TSA).
MUSIC IS PART
OF COLOMBIA
• More tan 1.025 rythms which make Colombia the country of a thousand rythms
• The marimba music and the traditional chants from the Colombia South Pacific, the traditional
Vallenato music of the Colombian Caribbean and the Colombian llano work songs are part of the
list of UNESCO’s Intangible Cultural
• “Each región in Colombia creates original rythms” – Colombia reports
• “Colombia has hundreds of festivals and carnivals of international and national
recognition” – El Espectador
• Bogotá and Medellín are part of the UNESCO creative cities network for music.
• On the Latin Billboard awards 2017 more tan half the nominees were Colombian. 23
nominees total. – El Colombiano
• Colombian musicians such as Shakira, Carlos Vives, Fonseca, Maluma and Juanes are
reknown artists and youtube sensations
• “Colombia is the most important country in music today.” – Alejandro Jimenez,
Manager, Sony Music Andean Region.
1
MUSIC IS THE
MOST CONSUMED
CONTENT ON THE
PLANET
2
3
MUSIC IS A
POWERFUL VEHICLE
TO PROMOTE
TOURISM
Music reflects
Colombia‘s diversity
and abundance, the
emotions and the way
its people feel, which
we have summed up
in ONE word:
SABROSURA
Una Eterna Primavera
Views 5.834.376
Countries: Brazil, Mexico, Argentina,
Spain, USA, among others.
Amazonas
Views 456.398
Countries: Argentina, USA, Spain,
Brazil, Mexico, among others.
Fly Away
Views 1.828.656
Countries: Mexico, USA, Spain,
Brazil, Argentina, among others.
Sabrosura
Views 7.981.728
Countries: Mexico, Brazil,
Spain, Argentina y EEUU,
among others.
Inmensa Llanura
Views 3.817.457
Countries: Brazil, Mexico, Spain,
Argentina, USA, among others.
Music videos
More than 65 Million video
playbacks in different
platforms
Figures from april 30 2018
Bogotá.
Simples Corazones
Views: 25.297.330
Imex frankfurt 2018
Imex frankfurt 2018

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Imex frankfurt 2018

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  • 2. In the meetings industry…
  • 3. • 613 Venues • 20 Convention centers (12 new or remodeled) • 413 hotels for meetings • 96 non traditional venues • 45 Incentive experiences • 37 golf courses + USD 200 millions investment in convention centers 2010-2018
  • 4. + 180 New hotels (2010- 2016) + 85 billion USD in investment (2010-2016) + Than 255,000 beds (2014) (2016)(2015) USD 9,998 millions investment in commerce, restaurants and hotels sector 2010-2017
  • 5. More than 1,000 weekly international non-stop flights connect Colombia with the world WITH THE WORLD: CONNECTIVITY WITH 26 COUNTRIES 24 INTERNATIONAL AIRLINES ·LOS ANGELES 7,5h ·MIAMI 3,5h ·NEW YORK 5,5h ·WASHINGTON 5,0h ·FRANKFURT 12,0h ·AMSTERDAM 12,0h ·ISTANBUL 13,0h ·PARIS 11,0h ·MEXICO CITY 6,0h ·SANTIAGO DE CHILE 6,0h ·BUENOS AIRES 6,0h ·SAO PAULO 6,0h
  • 6. • TRAINING PROGRAMS • PARTICIPATION IN INTERNATIONAL EVENTS
  • 7. ARCHITECTURE,CULTURE AND EXQUISITE DINING 8’081.000 715 PER WEEK 81 7 BOGOTÁ POPULATION INT. FREQUENCIES HOTELS FOR MEETINGS CONVENTION CENTER FACILITIES Bogotá, Cortesía Mario Carvajal
  • 8. 500 YEARS OF HISTORY 54 PER WEEK POPULATION INT. FREQUENCIES HOTELS FOR MEETINGS CONVENTION CENTER FACILITIES 1’024.882 61 CARTAGENA 2 Cartagena de Indias, Cortesía Charly Boillot
  • 9. POPULATION INT. FREQUENCIES HOTELS FOR MEETINGS CONVENTION CENTER FACILITIES 35 1 2’508.452 MEDELLÍN 122 PER WEEK THE CITTY OF URBAN TRANSFORMATION
  • 10. THE ULTIMATE COLOMBIAN EXPERIENCE 19 PER WEEK POPULATION INT. FREQUENCIES HOTELS FOR MEETINGS CONVENTION CENTER FACILITIES 2’525.424 82 5 COFFEE CULTURAL LANDSCAPE Recinto del Pensamiento, Paisaje Cultural Cafetero, Cortesía Sebastian Sanin
  • 11. CAPITAL OF SALSA 73 PER WEEK POPULATION INT. FREQUENCIES HOTELS FOR MEETINGS CONVENTION CENTER FACILITIES 12 2’394.925 1 CALI
  • 12. THE MOST COMPETITIVE CITY IN LATIN AMERICA POPULATION INT. FREQUENCIES HOTELS FOR MEETINGS CONVENTION CENTER FACILITIES 10 1’141.694 (2016) 3 BUCARAMANGA 4 PER WEEK
  • 13. HOME TO FOLK AND CULTURE POPULATION INT. FREQUENCIES HOTELS FOR MEETINGS CONVENTION CENTER FACILITIES 39 1’218.000 28 PER WEEK 1 BARRANQUILLA
  • 14. POPULATION HOTELS FOR MEETINGS CONVENTION CENTER FACILITIES THE CITY WHERE THE SIERRA MEETS THE SEA 41 454.860 4 SANTA MARTA
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  • 24. THE TRAVELER/PARTICIPANT THE COMMUNITY THE MEETING PLANNERTHE ENVIRONMENT EXPERIENCE
  • 26. No approach or attempt has ever been made by a national Government to implement the broad recommendations of the UNWTO ‘Global Meetings Initiative’ – namely: creating a formal and official extension of a country’s Tourism Satellite Account to report on meetings activity. Until today… -STA Consultores TOURISM SATELLITE ACCOUNT PROCOLOMBIA has commissioned a plan, to build the first ever Meetings Extension of the Tourism Satellite Account (TSA).
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  • 29. MUSIC IS PART OF COLOMBIA • More tan 1.025 rythms which make Colombia the country of a thousand rythms • The marimba music and the traditional chants from the Colombia South Pacific, the traditional Vallenato music of the Colombian Caribbean and the Colombian llano work songs are part of the list of UNESCO’s Intangible Cultural • “Each región in Colombia creates original rythms” – Colombia reports • “Colombia has hundreds of festivals and carnivals of international and national recognition” – El Espectador • Bogotá and Medellín are part of the UNESCO creative cities network for music. • On the Latin Billboard awards 2017 more tan half the nominees were Colombian. 23 nominees total. – El Colombiano • Colombian musicians such as Shakira, Carlos Vives, Fonseca, Maluma and Juanes are reknown artists and youtube sensations • “Colombia is the most important country in music today.” – Alejandro Jimenez, Manager, Sony Music Andean Region. 1
  • 30. MUSIC IS THE MOST CONSUMED CONTENT ON THE PLANET 2
  • 31. 3 MUSIC IS A POWERFUL VEHICLE TO PROMOTE TOURISM
  • 32. Music reflects Colombia‘s diversity and abundance, the emotions and the way its people feel, which we have summed up in ONE word: SABROSURA
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  • 37. Una Eterna Primavera Views 5.834.376 Countries: Brazil, Mexico, Argentina, Spain, USA, among others. Amazonas Views 456.398 Countries: Argentina, USA, Spain, Brazil, Mexico, among others. Fly Away Views 1.828.656 Countries: Mexico, USA, Spain, Brazil, Argentina, among others. Sabrosura Views 7.981.728 Countries: Mexico, Brazil, Spain, Argentina y EEUU, among others. Inmensa Llanura Views 3.817.457 Countries: Brazil, Mexico, Spain, Argentina, USA, among others. Music videos More than 65 Million video playbacks in different platforms Figures from april 30 2018 Bogotá. Simples Corazones Views: 25.297.330