Here I have tried to explain the IMC done by SONY technologies in India till the year 2018. This was my college assignment during my Management studies in 3rd Sem.
I was recently asked to design and deliver a product related presentation to Canon Europe.
The presentation contains information on market trends, an overview of Megapixel technology and some of my ideas for a potential product.
Transform UK Beacons Webinar March 10th 2014TransformUK
Part of our In The Spotlight series, Transform's beacons webinar asks is the hype behind beacons justified and will iBeacon, PayPal and Estimote revolutionise retail and customer experience?
There's been plenty in the press lately about how beacons will revolutionise retail and the customer experience. Whether it's in-store or in-branch, iBeacon or Shopkick, provided by Apple, Estimote or PayPal; beacon technology is much hyped. This webinar will enable you to:
Better understand the jargon and the basics of beacon technology so you can engage knowledgeably on the subject
Hear how your competitors are already using them in retail, financial services and elsewhere, providing you with reference points for your own business
Define the relevance (or irrelevance) to your business from a marketing, CX and operational perspective, enabling quicker decisions when developing technology plans
Unimote - The Big Pitch - By Priyank VaghelaPriyankVaghela
Unimote - A smart remote for your Android & iPhone
Universal Portable Remote for Android & iPhone.
Operate TV, AC, DVD, Fan & so on with your Smartphone.
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
Final Project PPT for Samsung Galaxy J7, Business Plan from Introduction to Growth, FMCD Sector, PLC, BCG Matrix, Porter's Five Forces Model, SWOT Analysis, STP
I was recently asked to design and deliver a product related presentation to Canon Europe.
The presentation contains information on market trends, an overview of Megapixel technology and some of my ideas for a potential product.
Transform UK Beacons Webinar March 10th 2014TransformUK
Part of our In The Spotlight series, Transform's beacons webinar asks is the hype behind beacons justified and will iBeacon, PayPal and Estimote revolutionise retail and customer experience?
There's been plenty in the press lately about how beacons will revolutionise retail and the customer experience. Whether it's in-store or in-branch, iBeacon or Shopkick, provided by Apple, Estimote or PayPal; beacon technology is much hyped. This webinar will enable you to:
Better understand the jargon and the basics of beacon technology so you can engage knowledgeably on the subject
Hear how your competitors are already using them in retail, financial services and elsewhere, providing you with reference points for your own business
Define the relevance (or irrelevance) to your business from a marketing, CX and operational perspective, enabling quicker decisions when developing technology plans
Unimote - The Big Pitch - By Priyank VaghelaPriyankVaghela
Unimote - A smart remote for your Android & iPhone
Universal Portable Remote for Android & iPhone.
Operate TV, AC, DVD, Fan & so on with your Smartphone.
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
Final Project PPT for Samsung Galaxy J7, Business Plan from Introduction to Growth, FMCD Sector, PLC, BCG Matrix, Porter's Five Forces Model, SWOT Analysis, STP
Integrated marketing communications proposal for Hisense Indonesia. Hisense marks its presence in Indonesia by launching some of the latest cellular phone products that offer nationwide coverage over 4G/LTE networks for communications.
Strategic planning, creative and art direction.
It contains LED TV, Washing machine, Speakers and coolers.
TOP LED TV BRANDS AND ITS MARKET SHARE.
TOP SPEAKER BRANDS AND ITS MARKET SHARE.
TOP COOLER BRANDS AND ITS MARKET SHARE.
TOP WASHING MACHINE BRANDS AND ITS MARKET SHARE.
REASONS WHY SONY IS A TOP BRAND?
REASONS WHY JBL IS A TOP BRAND?
WHY SYMPHONY IS ON THE TOP?
WHY LG IS ON THE TOP?
hi friends, this presentation is about the brand "SONY" which will talk about its customer target ,groups and the pricing depending on customer's income and which product is more famous among the people.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Integrated marketing communications proposal for Hisense Indonesia. Hisense marks its presence in Indonesia by launching some of the latest cellular phone products that offer nationwide coverage over 4G/LTE networks for communications.
Strategic planning, creative and art direction.
It contains LED TV, Washing machine, Speakers and coolers.
TOP LED TV BRANDS AND ITS MARKET SHARE.
TOP SPEAKER BRANDS AND ITS MARKET SHARE.
TOP COOLER BRANDS AND ITS MARKET SHARE.
TOP WASHING MACHINE BRANDS AND ITS MARKET SHARE.
REASONS WHY SONY IS A TOP BRAND?
REASONS WHY JBL IS A TOP BRAND?
WHY SYMPHONY IS ON THE TOP?
WHY LG IS ON THE TOP?
hi friends, this presentation is about the brand "SONY" which will talk about its customer target ,groups and the pricing depending on customer's income and which product is more famous among the people.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
3. STP of Sony
• Segmentation:
• Niche segmentation
• Targeting:
• Upper middle class
• Youth professional
• Rural and urban market
• SoHo
• Early adaptors
• Positioning:
• High quality
• High priced
4. Competitive analysis
32%
26%
24%
7%
3%
2%2%1%2%1%
Sales
samsung sony LG panasonic intex videocon sansui micromax haier lloyd
One of the leading company in Indian market but
SAMSUNG entering in every sector has reduced sales of SONY
in case of LED & in Mobile sector
Competitors in TV
1. Samsung
2. LG
3. Panasonic
4. Intex
5. MI
Competitors in Camera segment are Canon & Nikon
5.
6. Marketing strategy
• Differentiation
• Moderately priced, high quality
• Prestige
• Brand quality
• Competitively High Prices
• High Customer Service
• Superior Quality
• Expecting more, pay more
7. Strategy of source attributes
BEST RESOLUTION AUDIO VISUAL INTEGRATED ARCHITECTURE
13. IMC campaign analysis
• Positioning:-
• High quality
• Unique
• innovation
• Function/emotional message:-
Make. Believe
• USP:-
• Quality music
• Quality camera
• Quality color
• Consumer Insight:- Status symbol
• Creative:- 250,000 bouncy balls and a street in San Francisco
• 'PAINT' SPLASH
