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IMAGINE ENTERTAINMENT
INFORMATION
 Founded in 1986 by director Ron Howard and producer Brian Grazer
 American based
SOME FILMS PRODUCED BY IMAGINE
ENTERTAINMENT
FILM COMPARISON
• Budget:
123 million USD
• Opening
weekend:
$55,082,330 USD
• Overall gross:
$260,044,825 USD
• Budget: 62 million
USD
• Opening weekend:
$25,353,380
• Overall gross:
$173,837,933
TARGET AUDIENCE
• The Grinch is a
family oriented film,
which is desirable
for the children and
parent audience.
• Apollo 13 is a more
male based film, with
limited female
characters. For this
reason, the target
audience for this film
was male.
Dr. Seuss' How the Grinch Stole Christmas: 150 million USD
 Angels & Demons: 60 million USD
 A Beautiful Mind: 125 million USD
 The Da Vinci Code: 85 million USD
 Enchanted: 41 million USD
 8 Mile: 35 million USD
 Sky High: 100 million USD
 American Gangster: 37 million GBP
 Children of Men: 30 million USD
 My Sister's Keeper: 45 million USD
 Liar Liar: 15 million USD
 My Girl: 55 million USD
 Kindergarten Cop: 10 million USD
 Happy Gilmore: 88 million USD
 Cinderella Man: 50 million USD
• Dr. Seuss' How the Grinch Stole Christmas:
$260,044,825 USD
• Angels & Demons: $133,375,846
• A Beautiful Mind: $170,742,341
• The Da Vinci Code: $217,536,138
• Enchanted: $127,807,262
• 8 Mile: $116,750,901
• Sky High: $63,946,815
• American Gangster: $130,164,645
• Children of Men: $35,552,383
• My Sister's Keeper: $49,200,230
• Liar Liar: $181,410,615
• My Girl: $59,489,799
• Kindergarten Cop: $91,457,688
• Happy Gilmore: $38,824,099
• Cinderella Man: $61,649,911.
RELEASE DATES
Dr. Seuss' How the Grinch Stole Christmas: 15 November 2000
Angels & Demons: 14 May 2009
 A Beautiful Mind: 22 February 2002
 The Da Vinci Code: 18 May 2006
 Enchanted: 14 December 2007
 8 Mile: November 8, 2002
 Sky High: July 29, 2005
 American Gangster: November 2, 2007
 Children of Men: 22 September 2006
 My Sister's Keeper: 26 June 2009
 Liar Liar: 2 May 1997
 My Girl: 7 February 1992
 Kindergarten Cop: 1 February 1991
 Happy Gilmore: 19 July 1996
 Cinderella Man: 23 May 2005

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Imagine entertainment

  • 2. INFORMATION  Founded in 1986 by director Ron Howard and producer Brian Grazer  American based
  • 3. SOME FILMS PRODUCED BY IMAGINE ENTERTAINMENT
  • 4. FILM COMPARISON • Budget: 123 million USD • Opening weekend: $55,082,330 USD • Overall gross: $260,044,825 USD • Budget: 62 million USD • Opening weekend: $25,353,380 • Overall gross: $173,837,933
  • 5. TARGET AUDIENCE • The Grinch is a family oriented film, which is desirable for the children and parent audience. • Apollo 13 is a more male based film, with limited female characters. For this reason, the target audience for this film was male.
  • 6. Dr. Seuss' How the Grinch Stole Christmas: 150 million USD  Angels & Demons: 60 million USD  A Beautiful Mind: 125 million USD  The Da Vinci Code: 85 million USD  Enchanted: 41 million USD  8 Mile: 35 million USD  Sky High: 100 million USD  American Gangster: 37 million GBP  Children of Men: 30 million USD  My Sister's Keeper: 45 million USD  Liar Liar: 15 million USD  My Girl: 55 million USD  Kindergarten Cop: 10 million USD  Happy Gilmore: 88 million USD  Cinderella Man: 50 million USD • Dr. Seuss' How the Grinch Stole Christmas: $260,044,825 USD • Angels & Demons: $133,375,846 • A Beautiful Mind: $170,742,341 • The Da Vinci Code: $217,536,138 • Enchanted: $127,807,262 • 8 Mile: $116,750,901 • Sky High: $63,946,815 • American Gangster: $130,164,645 • Children of Men: $35,552,383 • My Sister's Keeper: $49,200,230 • Liar Liar: $181,410,615 • My Girl: $59,489,799 • Kindergarten Cop: $91,457,688 • Happy Gilmore: $38,824,099 • Cinderella Man: $61,649,911.
  • 7. RELEASE DATES Dr. Seuss' How the Grinch Stole Christmas: 15 November 2000 Angels & Demons: 14 May 2009  A Beautiful Mind: 22 February 2002  The Da Vinci Code: 18 May 2006  Enchanted: 14 December 2007  8 Mile: November 8, 2002  Sky High: July 29, 2005  American Gangster: November 2, 2007  Children of Men: 22 September 2006  My Sister's Keeper: 26 June 2009  Liar Liar: 2 May 1997  My Girl: 7 February 1992  Kindergarten Cop: 1 February 1991  Happy Gilmore: 19 July 1996  Cinderella Man: 23 May 2005