The document discusses the concept of strategy in various contexts, detailing its historical origins, definition, and importance in achieving goals through resource mobilization. It highlights the significance of win-win scenarios in conflict resolution and the dynamics of markets, emphasizing the relationship between trust, cooperation, and economic success. The content also explores concepts such as Nash equilibrium and evolutionary stable strategies in the context of competition and decision-making.

1. Стратегія
Бренд
Ринок
2015

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7. СТРАТЕГІЯ

8. 500 років до нашої ери
МИСТЕЦТВО ПОЛКОВОДЦЯ

9. • The term came into use in the 6th century C.E.
in East Roman terminology, and was
translated into Western vernacular languages
only in the 18th century.
ГРЕЦІЯ

10. • Strategy generally involves setting goals,
determining actions to achieve the goals, and
mobilizing resources to execute the actions. A
strategy describes how the ends (goals) will be
achieved by the means (resources).
ЦІЛІ і ДІЇ

11. • Strategy generally involves setting goals,
determining actions to achieve the goals, and
mobilizing resources to execute the actions. A
strategy describes how the ends (goals) will be
achieved by the means (resources).
КОНКУРЕНЦІЯ

12. STREAM OF DECISSIONS
• strategy as "a pattern in a stream of
decisions" to contrast with a view of strategy
as planning
ПОТІК РІШЕНЬ

13. SHAPING THE FUTURE
• "strategy is about shaping the future" and is
the human attempt to get to "desirable ends
with available means".
СТВОРЕННЯ МАЙБТНЬОГО

14. SHAPING THE FUTURE
• "strategy is about shaping the future" and is
the human attempt to get to "desirable ends
with available means".
ШЛЯХ ВІРИ

15. • formulation and implementation
• Formulation involves analyzing the
environment or situation, making a diagnosis,
and developing guiding policies.
ВИЗНАЧЕННЯ І ВТІЛЕННЯ

16. Strategy development
• 1) extensive knowledge about the
environment, market and competitors;
• 2) ability to examine this knowledge as an
interactive dynamic system; and
• 3) the imagination and logic to choose
between specific alternatives.
СЕРЕДОВИЩЕ, ВЗАЄМОДІЯ, ВИБІР

17. СУНЬ-ДЗИ

18. MARKETING WARS - TRAUT

19. DEVELOPMENT STRATEGY

20. • A win–win game is
a game which is designed in
a way that all participants
can profit from it in one way
or the other. In conflict
resolution, a win–win
strategy is a conflict
resolution process that aims
to accommodate all
disputants.[1][2][3]
WIN-WIN STRATEGY

21. • In colloquial speech, a win–
win situation often refers to
situation where one
benefits, not necessarily
through someone else's loss.
• In the context of group-
dynamic games, win–win
games are also called
"cooperative games", "new
games" or "games without
losers".
ІГРИ, В ЯКІ ГРАЮТЬ ЛЮДИ

22. • Evolutionarily stable strategy
- a strategy which, if adopted
by a population in a given
environment, cannot be
invaded by any alternative
strategy that is initially rare.
• An ESS is an equilibrium
refinement of the Nash
equilibrium.
ЕВОЛЮЦІЙНО СТІЙКА СТРАТЕГІЯ

23. • В теорії ігор рівновагою Неша називається
сукупність стратегій, згідно з якими кожен учасник
реалізує оптимальну стратегію, передбачаючи дії
суперників[1]. Жоден з учасників не може збільшити
виграш, змінивши вибір стратегії в
односторонньому порядку, коли інші учасники не
змінюють свого вибору.
РІВНОВАГА НЕША - Nash Equilibrium

24. Суспільство довіри є
дешевшим для платників
податків і більш успішним
економічно.
Так відбувається не тільки
тому, що країни із таким
суспільством менше
витрачаються на контрольні
функції держави.
Результатом синергії є вищий
рівень задоволення життям і
потужніше економічне
зростання.
СТРАТЕГІЯ УСПІХУ - ДОВІРА І СПІВПРАЦЯ

25. ДОВІРА І ВВП

26. БРЕНД

27. ТАВРО

28. ID на все життя

29. РИНОК = ОБМІН

30. ЦІННІСТЬ І ЦІНА
• Markets allow any trade-able item to be
evaluated and priced.
VALUE AND PRICE

31. WHO IS THE DEVELOPER
DEVELOPING AND DEVELOP

32. БАЛАНС

33. БАЛАНС ГРАВЦІВ

34. РИНОК = КОНКУРЕНЦІЯ
• Markets are a system, and systems
have structure. The structure of a well-
functioning market is defined by the theory
of perfect competition. Well-functioning markets
of the real world are never perfect, but basic
structural characteristics can be approximated for
real world markets, for example:
• many small buyers and sellers
• buyers and sellers have equal access to
information
• products are comparable

35. КОНКУРЕНЦІЯ = ДОБРО?

36. WHY TO DIFFERENTIATE?

37. BRANDS – NEW MONOPOLIES

38. IMAGINE, THERE’s no market
• http://bit.ly/IMAGINE_NO_MARKETS

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