Imagine 2016: Стратегія. Бренд. Ринок

Стратегія
Бренд
Ринок
2015

500 років до нашої ери
МИСТЕЦТВО ПОЛКОВОДЦЯ

• The term came into use in the 6th century C.E.
in East Roman terminology, and was
translated into Western vernacular languages
only in the 18th century.
ГРЕЦІЯ

• Strategy generally involves setting goals,
determining actions to achieve the goals, and
mobilizing resources to execute the actions. A
strategy describes how the ends (goals) will be
achieved by the means (resources).
ЦІЛІ і ДІЇ

• Strategy generally involves setting goals,
determining actions to achieve the goals, and
mobilizing resources to execute the actions. A
strategy describes how the ends (goals) will be
achieved by the means (resources).
КОНКУРЕНЦІЯ

STREAM OF DECISSIONS
• strategy as "a pattern in a stream of
decisions" to contrast with a view of strategy
as planning
ПОТІК РІШЕНЬ

SHAPING THE FUTURE
• "strategy is about shaping the future" and is
the human attempt to get to "desirable ends
with available means".
СТВОРЕННЯ МАЙБТНЬОГО

SHAPING THE FUTURE
• "strategy is about shaping the future" and is
the human attempt to get to "desirable ends
with available means".
ШЛЯХ ВІРИ

• formulation and implementation
• Formulation involves analyzing the
environment or situation, making a diagnosis,
and developing guiding policies.
ВИЗНАЧЕННЯ І ВТІЛЕННЯ

Strategy development
• 1) extensive knowledge about the
environment, market and competitors;
• 2) ability to examine this knowledge as an
interactive dynamic system; and
• 3) the imagination and logic to choose
between specific alternatives.
СЕРЕДОВИЩЕ, ВЗАЄМОДІЯ, ВИБІР

• A win–win game is
a game which is designed in
a way that all participants
can profit from it in one way
or the other. In conflict
resolution, a win–win
strategy is a conflict
resolution process that aims
to accommodate all
disputants.[1][2][3]
WIN-WIN STRATEGY

• In colloquial speech, a win–
win situation often refers to
situation where one
benefits, not necessarily
through someone else's loss.
• In the context of group-
dynamic games, win–win
games are also called
"cooperative games", "new
games" or "games without
losers".
ІГРИ, В ЯКІ ГРАЮТЬ ЛЮДИ

• Evolutionarily stable strategy
- a strategy which, if adopted
by a population in a given
environment, cannot be
invaded by any alternative
strategy that is initially rare.
• An ESS is an equilibrium
refinement of the Nash
equilibrium.
ЕВОЛЮЦІЙНО СТІЙКА СТРАТЕГІЯ

• В теорії ігор рівновагою Неша називається
сукупність стратегій, згідно з якими кожен учасник
реалізує оптимальну стратегію, передбачаючи дії
суперників[1]. Жоден з учасників не може збільшити
виграш, змінивши вибір стратегії в
односторонньому порядку, коли інші учасники не
змінюють свого вибору.
РІВНОВАГА НЕША - Nash Equilibrium

Суспільство довіри є
дешевшим для платників
податків і більш успішним
економічно.
Так відбувається не тільки
тому, що країни із таким
суспільством менше
витрачаються на контрольні
функції держави.
Результатом синергії є вищий
рівень задоволення життям і
потужніше економічне
зростання.
СТРАТЕГІЯ УСПІХУ - ДОВІРА І СПІВПРАЦЯ

ЦІННІСТЬ І ЦІНА
• Markets allow any trade-able item to be
evaluated and priced.
VALUE AND PRICE

WHO IS THE DEVELOPER
DEVELOPING AND DEVELOP

РИНОК = КОНКУРЕНЦІЯ
• Markets are a system, and systems
have structure. The structure of a well-
functioning market is defined by the theory
of perfect competition. Well-functioning markets
of the real world are never perfect, but basic
structural characteristics can be approximated for
real world markets, for example:
• many small buyers and sellers
• buyers and sellers have equal access to
information
• products are comparable

КОНКУРЕНЦІЯ = ДОБРО?

IMAGINE, THERE’s no market
• http://bit.ly/IMAGINE_NO_MARKETS

Imagine 2016: Стратегія. Бренд. Ринок

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Imagine 2016: Стратегія. Бренд. Ринок