The document provides information on image construction and wardrobe management. It discusses visual self-awareness, personality, body types, color analysis, and clothing fits. It covers topics like somatotypes (ectomorph, mesomorph, endomorph), body shapes for women, posture, and color palettes for different skin, hair and eye colors. The document also includes clothing tips, like choosing accessories to match outfits and styling jeans to flatter body shapes. Overall, the document aims to help readers understand their personal style and construct an image through appropriate color and clothing choices.

1. Image C onstruction
Creating A More Appealing You!

2. What Will You will Learn
• Visual self-awareness
• Your personality fashion preference
• Lifestyle clothing demands
• The various body types
• Color analysis
• Wardrobe Management
• Image Construction

3. BODY SHAPES
-Somatotypes-
Ectomorph Mesomorph Endomorph

4. BODY SHAPES
• Endomorphs: The naturally “big boned” person
• Round face, a soft and flabby body in general
• Wide hips, bigger waist, slow metabolism

5. BODY SHAPES
• Mesomorphs: The naturally muscular person
• Wide shoulders, small waist, athletic build
• Low body fat percentage
• Increased metabolism

6. BODY SHAPES
• Ectomorphs: The skinny person
• Linear appearance, small muscles
• Ultra fast metabolism
• Low body fat, narrow shoulders, hips and waist.

7. BODY SHAPES - WOMEN

8. BODY SHAPES - WOMEN
• The average American woman is
5'4"
• Weighs 140 lbs
• Wears a size 14 dress
• *1/3 of American women wear 16 or
larger.
*75% of women are dissatisfied with
their appearance.
*50% are on a diet at any one time.
• Body fat distribution
• Apple-shaped = more body fat
around the abdomen
• Pear-shaped hips wider than
shoulders

9. BODY SHAPES - WOMEN
Pear Shaped Celebrities

10. BODY SHAPES - WOMEN
Not Pear Shaped - Kim Kardashian

11. BODY SHAPES - WOMEN

12. BODY SHAPES - WOMEN
• Lighter colors and
prints on top.
• Patterns, details and
embellishments on top
will draw the eye
upward.
• Enlarge your shoulder
area will help to
balance your hips.

13. BODY SHAPES - WOMEN
• Downplay your lower torso,
hips and thighs by choosing
pieces that are shaped or
fitted in the waist.
• Keep it simple on the bottom.
• Choose darker or neutral
colors and avoid prints,
details and embellishments
as bottom pieces.
• One of the biggest mistakes
pear shaped women make is
pairing a simple, darker top
and a print on bottom. This
pulls the eye down.

14. BODY SHAPES - WOMEN
• Definition: A line
- A dress or skirt
silhouette that is
narrower at the
top, flaring gently
wider toward the
bottom thereby
resembling the
letter “A.” Good
for disguising
bottom-heavy
figures.

15. POSTURE - BODY SHAPE - WOMEN

16. COLORS
• Color can sway thinking, change
actions, and cause reactions.
• It can irritate or soothe your eyes,
raise your blood pressure or
suppress your appetite.
• Scientifically, it is the first thing we
register when we are assessing
anything
• The colors of the interior
environment wherein we live or work
affects us in just the same way as
those in the natural world always did.
• The colors that people wear still
send out clear signals that we can all
read accurately.

17. COLORS
• Two skin tones: warm and cool.
• Check which tone you are, look
at the inside of your wrist.
• If your skin is warm, you should
feel best in warm toned clothes
such as cream, coffee,
chocolate, olives, apricots,
pinks, and brownish reds like
burgundy, etc.
• If your skin is cool, you should
feel best in cool colors like
white, ice blue, baby pink, mint
green, jade, purples and navy,
etc.

18. COLORS
• DEEP (Vivid color)
Color range: Medium to
Deep, such as Navy blue,
deep brown, blue, purple,
charcoal gray, emerald
green, mahogany, deep
merlot, etc.
Best for Skin Types:
Beige, olive, & bronze,
brown.
Best for Hair Color: Black,
dark brown, chestnut,
auburn
Best for Eye Color: Deep-
brown, black/brown,
hazel, rich green, olive
green.

19. COLORS
• LIGHT (Soft/Fair coloring)
Color Range: Medium to
light/almost pastel, such as
navy gray, blue-green,
turquoise, cocoa,
light/medium blue, coral
pink, light/medium pink or
orange.
Best for Skin Types:
Ivory to Soft beige, pink,
peachy complexions.
Best for Hair Color: Light
to dark blond, ash blond,
golden blond, strawberry
blond. (The blonds)
Best for Eye Color: Blue,
blue-green, green, and
aqua.

20. COLORS
• BRIGHT (Contrast to color of
hair/skin tone)
Color Range: Clear primary
colors like true red, green and
blue. Also: aqua, violet, and
pink.
Best for Skin Types: Ivory,
porcelain, beige, as well as
deep/dark brown.
Best for Hair Color:
Medium/dark ash brown, golden
brown, black.
Best for Eye Color: Bright and
clear blue, green, turquoise,
steel gray.

21. COLORS
• MUTED (Neutral)
Color Range: Soft, blended
shades including rose-brown,
blue-green, salmon, rust,
watermelon, medium green,
warm pink.
Best for Skin Types: Ivory,
beige, bronze, golden. If you
love your freckles too, these
are colors for you.
Best for Hair Color: Medium
ash brown to dark ash blond.
Best for Eye Color: Gray-
green, hazel, brown-green,
brown, dark green.

22. COLORS
• WARM (Golden Glow)
Color Range: Those that
reflect a golden tone, i.e.
beige, peach, yellow, warm
red, golden brown, camel,
moss green.
Best for Skin Types:
Golden beige, ivory, bronze,
caramel. Again, will
compliment freckles.
Best for Hair Color: Medium
blond or brown with gold, red
or strawberry highlights
Best for Eye Color: Warm
green, hazel, brown, topaz,
blue-green, teal.

23. COLORS
• COOL (Softer look)
Color Range: Those that
reflect a gray or bluish tone,
like plum, lavender, burgundy,
pink, less saturated blue-
greens.
Best for Skin Types: Beige,
pink, dark, caramel.
Best for Hair Color: Ash blond-
brown. Dark.
Best for Eye Color: Cool/light
brown, gray, grey-blue/brown.

24. COLORS
• NEUTRALS look
good on pretty
much anyone like
Black, white, gray,
navy, and charcoal.
• This means they
can be worn by
anybody with style.

25. COLORS

26. WARDROBE ASSESSMENT

27. WARDROBE ASSESSMENT
3 Primary Selection
Considerations:
- Weather
- Venue
- Occasion

28. Or…
-Fit
-Function
-Fashion

29. WARDROBE ASSESSMENT
Other Factors
-Professional considerations
-Personal style (brand)

30. CLOTHING FIT
• RULES
Garments that fit
properly look more
expensive, they also
make you look thinner
and taller.
• Alternatively, ill-fitting
clothes will make you
look heavier, dowdy and
possibly older.

31. CLOTHING FIT
Optical illusions

32. LOOKING TALLER
• Garments that don’t
‘break’ your figure
into two parts will
elongate your
silhouette.

33. LOOKING TALLER
Empire waist dresses elongate

34. WARDROBE ASSESSMENT
• Upgrade
qualitatively, not
quantitatively
• Fill-in the blanks

35. CLOTHES SHOPPING

36. CLOTHES SHOPPING
• Be resourceful
• Be creative!

37. ACCESSORIES

38. ACCESSORIES
• Choose accessories to
match the outfit
• Know what outfit they
complement – including
bags
• Rings are great - but not too
many
• Shoes are a great accessory
and can really make a
difference to the look of an
outfit…or make the outfit

39. ACCESSORIES
• Wear earrings that flatter
your face shape
• Match your earrings to
the style of clothes you
are wearing
• Eyeglasses are
considered an accessory
• Keep accessories to a
minimum

40. ACCESSORIES
Men

41. ACCESSORIES
Watches, belts, shoes & hats

42. JEAN TIPS
If you have perfect hips,
be proud of them. But
what if you feel your hip
area needs correction?
Don’t wear baggy
clothes or too tight
jeans

43. JEAN TIPS
• If your buttocks
are flat…low-
waisted jeans
will make your
bottom fuller as
well as pockets
on the back.

44. JEAN TIPS
• If you have wide
hips…
• Straight wide
jeans with high
waist and small
pockets, will
create the right
look of yours.

45. JEAN TIPS
• If you have full
buttocks…
• Both low waist and
high waist will look
good. Pockets
should be of classic
shape and
centered.

46. JEAN TIPS
• Your top must be tight or corset-like.
• And of course, a belt! It will accentuate your waist and show
the best of your figure!

47. PARTING TIPS
• Fashion is like music!
• Dress for yourself - not
anyone else!
• Know what works best
for you!
• Pay attention to the
clothes you get the most
compliments on!
• Be creative, take risks,
have fun!

48. THE END
Image Construction Workshop
Gian Fiero mrgianfiero@yahoo.com
www.gianfiero.info