Bitmap images store pixels while vector images use mathematical formulas to define shapes. JPEGs are for photos and use lossy compression, while GIFs are for images with few colors like logos and use lossless compression. Embedded images are stored within documents, while linked images reference external files. Color palettes define the available colors in indexed color images, with smaller palettes for GIFs and larger for TIFFs. Lossless compression reduces file size without quality loss, unlike the lossy compression typically used by JPEGs. PNGs are recommended as they are lossless like GIFs but overcome limitations of GIFs and JPEGs. BMPs should be avoided due to their large size and lack of browser