ROPE is a social enterprise that connects rural artisans in India with global customers. It aims to generate sustainable rural employment by organizing small, dispersed artisans to produce goods at scale for large buyers. ROPE establishes rural production centers, provides design and business support, and ensures quality control so artisans' handmade products can meet large-volume orders and global quality standards. Current products include home goods, furnishings, and gifts made through weaving and knotting skills in Madurai and Erode.