This document discusses strategies for market segmentation, brand positioning, and pricing. It suggests segmenting the market based on demographics like age, income level, and family life cycle. For brand positioning, it recommends offering an immersive experience, being unique, and outstanding customer support. Pricing strategies include prices ending in 99, referent pricing, and price discounts.

1. Where the
everyday

6. MARKET
SEGMENTATION
On demographics of:-
•age,
•income level, and
•family life cycle

7. BRANDPOSITIONING
•Offer an immersive
experience
•Be unique
•Offer outstanding customer
support

10. •Prices ending in 99
•Referent pricing
•Price discounts
PRICING STRATEGY

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