IKEA France maintained the same market share in 2013 and faced tough competition from retailers like Conforama, But, and Alinea. Alinea's goal is to become the European leader in online furniture sales and signed a partnership with an e-commerce site. IKEA France is advised to invest in website design professionals, find partners, and compete with Alinea to also become the leader in online furniture sales in Europe.

2. About IKEA

3. IKEA FRANCE
● 2013 : Leader in home furnishings
● Stagnation : same market share than 2012
● Tough competition : CONFORAMA, BUT and
ALINEA.

4. IKEA AND E-COMMERCE
● Alinea's main goal : becoming the European leader in
the online furniture sector
● Alinea signed a partnership with rueducommerce.com.

5. SOLUTIONS
-IKEA FRANCE should start looking for partners and start
investing :
- Hire profesional website designers.
- Compete with ALINEA and becoming the European
leader in online furniture sector.

6. Thank you for your attention
Tack för er uppmärksamheten

7. Thank you for your attention
Tack för er uppmärksamheten