This document provides an overview of IKEA, the largest furniture retailer in the world. It discusses IKEA's history, founding in Sweden, and unique business model of flat-pack furniture. The document then examines IKEA's expansion globally, including its approach in Europe, the US, China, and India. Key aspects that have helped IKEA succeed include solving the problem of transporting furniture, unique Scandinavian designs, appealing to younger demographics, maintaining low prices, and creating a destination store experience. Adapting to local markets has also been important, such as modifying products for the US, targeting China's middle class, and meeting India's demand for low prices.
The document discusses research conducted with prospective furniture buyers on their perceptions of DIY furniture assembly and different furniture brands. It also analyzes IKEA's marketing strategy, covering their product range, pricing, store placement, promotional activities and competitive landscape in the home furnishings market. Finally, it proposes communication objectives and promotional tools to introduce the IKEA brand in the Philippines.
- IKEA is a Swedish multinational group that sells ready-to-assemble furniture, appliances, and home accessories. It was founded in 1943 and is headquartered in the Netherlands.
- IKEA's vision is to offer well-designed, functional home furnishing at low prices so that the majority of people can afford them. It has grown from a one-man mail order business to over 300 stores worldwide serving over 699 million visitors annually.
- IKEA sources materials globally, with top suppliers in China, Poland, Sweden, Italy, and Germany. It pursues a strategy of cost leadership through standardized, low-cost products while allowing some local product customization and marketing adaptations across its stores.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
This document provides an overview of IKEA, the largest furniture retailer in the world. It discusses IKEA's history, founding in Sweden, and unique business model of flat-pack furniture. The document then examines IKEA's expansion globally, including its approach in Europe, the US, China, and India. Key aspects that have helped IKEA succeed include solving the problem of transporting furniture, unique Scandinavian designs, appealing to younger demographics, maintaining low prices, and creating a destination store experience. Adapting to local markets has also been important, such as modifying products for the US, targeting China's middle class, and meeting India's demand for low prices.
The document discusses research conducted with prospective furniture buyers on their perceptions of DIY furniture assembly and different furniture brands. It also analyzes IKEA's marketing strategy, covering their product range, pricing, store placement, promotional activities and competitive landscape in the home furnishings market. Finally, it proposes communication objectives and promotional tools to introduce the IKEA brand in the Philippines.
- IKEA is a Swedish multinational group that sells ready-to-assemble furniture, appliances, and home accessories. It was founded in 1943 and is headquartered in the Netherlands.
- IKEA's vision is to offer well-designed, functional home furnishing at low prices so that the majority of people can afford them. It has grown from a one-man mail order business to over 300 stores worldwide serving over 699 million visitors annually.
- IKEA sources materials globally, with top suppliers in China, Poland, Sweden, Italy, and Germany. It pursues a strategy of cost leadership through standardized, low-cost products while allowing some local product customization and marketing adaptations across its stores.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
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3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
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• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
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Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Ikea ceo anders dahlvig on international growth and ikea
1. IKEA CEO Anders Dahlvig on international growth
and IKEA's unique corporate culture and brand
identity
Executive Overview
IKEA started in 1943 as a one-man mail order company in a small farming village
in the southern part of Sweden called Småland. The founder, Ingvar Kamprad,
only a 17-year-old boy at the time, initially arranged for the local county milk van
to transport the goods to the nearby train station. Today the IKEA Group has
70,000 co-workers and a turnover of over 11 billion euros (close to $11 billion).
The IKEA concept started in the 1950s with catalogue marketing combined with
a showroom where customers could see and touch IKEA products. The
company's three distinct features were function, quality, and low price. Problems
with suppliers led the company to start purchasing from foreign producers in
Eastern Europe. During the 1960s the concept was taken even further by
introducing the warehouse principle. A huge store in Stockholm was opened
where customers picked the products from the shelves themselves. IKEA turned
a capacity problem into a new way of delivering products to customers, which is
now a cornerstone in the IKEA way of doing business.
The first attempt to go abroad was made in 1963 in nearby Norway, outside
Oslo. IKEA took the lead in using nontraditional materials for furniture, like
plastics, that made IKEA design well-known worldwide. The company also
targeted younger families. It moved to the U.S. in the mid-1980s and has been
targeting Eastern and Central Europe since the 1990s. Today IKEA has over 150
stores in more than 20 countries.
CEO Anders Dahlvig started his career at IKEA in 1984, after an undergraduate
degree in business administration at Lund University in Sweden and a master's
degree in economics from the University of California. He has held various
positions in Sweden and abroad including Switzerland, Germany, Belgium, and
the UK. He started off as a controller and advanced to store manager, country
manager, deputy retail manager for Europe and, since 1999, CEO of the IKEA
Group.
IKEA's Growth
Tell us briefly about the incredible success story of IKEA's international growth.
If we start in the 1950s, IKEA was a domestic Swedish company for its first 20
2. years. During this time, the company turned the whole way business was done in
furnishing retailing upside down. We kind of did everything the other way
around. Thereby, we developed an advantage and a distinct difference from
everyone else. During these years the success criteria and the concept of IKEA
were developed. After that, we basically copied the concept worldwide from the
1970s until today. So the fundamental success criteria are fairly old. Although we
have continuously adapted and improved them, basically they have been the
same all the time.
What are the cornerstones of the IKEA concept?
It is difficult to give a brief answer. However, normally the traditional home
furniture stores have been more boutiques in the city centers. IKEA developed
big stores on the outskirts of the cities. In normal stores, someone serves you
when you come in the door. At IKEA, you do it yourself. Traditional businesses
sourced their products domestically in Sweden. IKEA started sourcing globally
very early. Normally, traditional business has targeted middle or upper-middle
age people. IKEA clearly focused on younger people and young families. The
style in traditional furniture shops was pretty traditional, with darker, heavier
furniture. IKEA introduced a lighter Scandinavian style. In other stores furniture
is assembled and delivered, at a price of course. At IKEA it comes as a flat-pack,
and you have to assemble it yourself.
So, whatever the traditional business did, IKEA did it the other way around. In
that way we became a distinct brand, and the customer could see that we were
something very different from what all the other retailers were doing. Most
others were copying what everyone else was doing and tried to do it a little bit
better here and there. We did it totally different. So that's how the concept was
developed over the first 20 years. It came in steps; some things happened earlier
and some later. This helped us to take a leap in terms of efficiency advantages
both on the cost side and on the selling side. The rest of the industry has tried to
catch on; they started copying bits and pieces of our concept. Today you can
find flat-packs in other places as well, but no one has been able to copy the
entire concept, which probably would not be a good idea anyway, I mean just
copying someone else.
What triggered IKEA to go outside the domestic market?
Well, Sweden is a very small country. It's pretty logical: in a country like this, if
you have a very strong and successful business, you're bound to go international
at some point. The reason is simply because you cannot grow anymore. It's a
3. different thing if you are a U.S. company. Then you can grow domestically,
basically forever. The reason that we went abroad was that we saw a much
bigger growth potential outside Sweden.
What was important for your success when you expanded outside Sweden?
What we learned--as we became a global company in the 1970s, before
globalization was known as a phenomenon--was how to go into different
markets. We started our process early on, as a global player, which again gave
us an advantage. We learned how to go into the different markets. Today I think
we can very well manage the process of starting up in a new country; we have
done it so many times. For someone who does it the first time, that is a very big
leap. Different countries, languages, laws, and all the things you have to take
into consideration. For us today, that is pretty much business as usual.
We have taken the concept and planted it in many different countries. Since the
concept has been unique and together with the Swedish touch, in terms of
Scandinavian style, we have stood for something different from the local,
domestic competition. That uniqueness has given us the same advantages in
each country that we had in Sweden in the early days. The uniqueness has also
created much publicity around IKEA. Our brand awareness has always been
higher than the company's actual size and sales volume.
How do you believe Sweden has contributed to IKEA achieving this growth?
Well, first of all, the product range, of course. The fact that the whole IKEA idea
was based on the Scandinavian range of furniture, which is out of the Swedish
heritage. So Sweden has had a very big role to play. I think another contribution
has also been the IKEA values and the IKEA culture. It takes its roots from the
Swedish way of managing businesses, which is different from the way they do it
in many other countries. The history, the heritage itself, is of importance to any
company. You have a base, and it is not just any anonymous company. The
Swedish or "Smålandish" history of the company has contributed a lot.
Were there any disadvantages to starting in Sweden?
Not that I can think of.
IKEA internationalizes via organic growth and owns its stores almost everywhere,
even in culturally distant markets like Russia and China. Why are other growth
strategies like alliances or mergers and acquisitions not used?
Well, there are some physical aspects to that. First, if we bought another
company, in most cases we would end up with stores that are too small. Our
stores are very big in size, compared to almost any other retailers. I can't think
4. of any retail chain with the size of store we need. Second, they would probably
not be placed in locations where we want them to be. If you bought a company
with, say, 20 stores, maybe 4 or 5 would be good and then you would get
another 15 that you don't really want. So, there are so many disadvantages
compared to the advantages of our strategy. Normally, we buy land and build a
store on it. It has happened that we have bought a store from a competitor that
we developed into an IKEA store, but it is not very usual. However, that is not
the same as buying an entire company.
At the same time, IKEA seems to grow backwards mainly through supplier
alliances rather than via organic growth or growth by mergers and acquisitions.
Why?
The basic principle is that we don't own the means of production ourselves; we
just have a normal purchasing agreement. This means that when the economy
goes up and down, we have full flexibility. It is of course much easier to adjust.
Furthermore, on the production side, we want our suppliers to face total
competition, so that when someone is more competitive, we can move our
production to them, which would not be the case if we owned the production. It
is important--it is the way we do it.
We do have one exception. That is Swedwood, which is a production company
owned by IKEA. So there is actually a part that we own in the production. It
constitutes about 10 percent of our purchases, and it should not be more than
10 percent. It is a 555 million euro company with 35 factories. It is becoming a
very big company in itself.
Other than that, it's more of a regular supplier agreement, sometimes longer and
sometimes shorter, a normal business deal, basically. No ownership and we
always design our furniture ourselves. Of course, there is a close relationship,
and we talk with our suppliers about what are their capabilities, capacity, etc. We
have an indirect control in that we are their main customer. We may take 90 -
100 percent of their production in many cases. We have more and more
suppliers where we constitute a major part of their production. However, that
can also have a negative impact on efficiency. I think the advantage of being a
smaller part of their production is that when we leave them, the supplier is less
vulnerable. On the other hand, when we have a bigger part of their production,
we can also influence the way they produce.
How important is this combined forward-backward approach to IKEA's growth
success?
5. It is important--that's the way we do it. But we constantly evaluate options such
as leasing stores instead of owning them. Owning your own stores is something
you can do when you are financially independent. As long as this is a possibility--
that is, we have the financial means to buy and we can grow at the speed we
want--we shall do it. In that way we can control the rent, cost of land--we
control everything. Furthermore, we can use the advantage of gradual increase
in value of our property ourselves. If we come to a situation where we would like
to grow faster and we don't have the financial means for it, then we have to
consider other options instead, like leasing.
What can be done to facilitate the international growth of Swedish corporations?
I don't want to be political in that sense. However, it is difficult to run an
international business in Sweden if you can only host nationals as coworkers.
Except for that, I don't see any big issues. Corporate taxes are no worse than
anywhere else; it is more a question of income taxes. The priority must be to
facilitate so the companies can do what they would like to do. For national
companies to grow internationally, I'm not so sure. Making it possible for
companies to start up and grow, whatever can support that process is a good
thing. The integration into the EMU would probably help. The whole education
system is another aspect that is important. Good education geared towards the
right subjects is essential.
What is your advice to corporations in small countries on how to succeed
internationally?
Based on our own experience, international success has to be based on an
original and unique idea. Other than that, developing financial independence is
important because it gives you the ability to make long-term decisions. So to
succeed in the long term, financial independence can be one important success
factor.
IKEA Brand Image and Identity
What role has IKEA's corporate brand played in its international growth?
IKEA is a fairly well-known brand today. I saw some recent statistics from
Interbrand where we were number 44 of all brands. When we come into a new
country or a local market, we don't come in totally unknown. Normally there is
some awareness of IKEA, which helps us initially. Another aspect is that the
awareness also makes it easier to get people to work for us.
To what extent do you consider that the Swedish essence of the IKEA brand has
changed over time?
6. It has not really changed. The style of the product range, the culture, and the
heritage have been the same. If anything, that is something we would like to
reinforce and increase as we go forward. It is part of the uniqueness and
strength of the brand. So I wouldn't say that it has changed.
However, the brand does to some degree vary in different countries. I think the
image that we have in a specific country reflects when we started up in that
country. So if we came into a country at a time when, for instance, the product
quality at IKEA was not as good as we would like, that image of us may be
reflected in that market even today. If we came in with a price picture that was
too high, people may still think that IKEA's brand is relatively high-priced in that
market. For example, there was a time in the 1980s when there were screws
missing in many packages, and that probably still reflects in the image that IKEA
has in Sweden. This problem was solved 10 or 15 years ago. However, I think it
is still a part of our image in Sweden, that IKEA is a low-priced and slightly low-
quality brand. In many countries our image is more a yuppie, niche, and
intellectual type of brand. In Sweden it's a brand for everyone. In the UK the
brand is pretty "hot." You do not see that in Sweden. So I think that the image
can vary slightly from market to market depending on how we entered that
market and what our weaknesses and strengths were at that time. But when we
go in to a market, we try to create the brand image we would want to create.
Are you more brand conscious now than you were in the past? Is the image part
of a conscious strategy to position IKEA?
Yes, probably. Or we just weren't that brand conscious when we entered some
markets in the past. There are many variations: quality, pricing, etc. In the UK,
for instance, service is an aspect where we have a pretty bad branding image. In
other countries we might have other aspects to work with.
Would you say that you consciously work in every country to create a universal
brand image?
Yes, insofar as we would like to get rid of any brand weaknesses, and also if we
are perceived as not-so-low price, we would like to change that. Those aspects
are part of our everyday work on improving unfavorable image aspects in various
IKEA countries. When we go into a market, that's a way to quickly get high
recognition of the brand. We must get extra leverage in PR and media to create
that awareness. So far I think we have done well-- everyone wants to be part of
it-- going to the "hot" places. The idea is to stay "hot." It is therefore important
to choose your target group and not try to be everything for everyone. Even in
7. Sweden, although everyone is welcome, our priority is younger families or young
couples.
How do you view Sweden as a national brand?
There is some kind of quality aspect connected to "Swedishness." Other qualities
are that it is perceived as a fairly solid brand internationally. Being a Swede is
usually seen as something good, healthy, and solid. On the business side,
Swedish management style is often seen as pretty vague, lacking clarity when it
comes to decisions.
How would you describe the organizational culture of IKEA?
It's a very informal type of culture. It's based on a few values that have their
roots in Smålandish or Swedish culture. Things like informality, cost
consciousness, and a very humble and "down to earth" approach. Also letting
people have responsibilities. So there are a number of core values and intentions
that we always describe in communication and training. For IKEA it has always
been one very important part of our culture. We think that the organizational or
company culture is important for the business and in some ways for industrial
investors. We do give it a lot of attention in terms of marketing and sales as well
as development, training, and recruitment.
Are there differences between countries or markets in these values?
Of course there are differences. It has less to do with differences of the national
boundaries and different countries. It has more to do with individuals. So there
can be big variations between one store and another. Those can actually be
bigger than between countries. It has more to do with how the individual
managers are. That really influences the culture. Emphasis on culture has to be a
fair part of the recruitment phase so that when you recruit someone into the
company, this is understood and evaluated when choosing a person. Then as
you go along, I would say it's something that has to be a part of the
improvement. If you see that a certain behavior is rewarded, which is one way to
streamline, the individual can say "These values are not for me" and leave the
company. There is no right or wrong, only a question of wanting to be there or
not. Do you like to be there or don't you?
Research has described the linkage between corporate brand image and
corporate organizational culture as being the corporate brand identity--that is,
how the co-workers tend to "deliver" the corporate brand to customers. How do
you consider that the IKEA culture contributes to sustaining your international
growth?
8. It is right as you say that the culture has to have some bearing on and support
the business idea or the strategy that the company has. The culture is a very
important part of a company in the sense that the values of the culture really
influence the business itself. I think it is pretty logical and transparent in our
company, like cost consciousness for example. It is an important value that I
think we should have. It has bearing on the company since it is our strategy to
be a low-price company. In bad times, such as right now, it's much easier. The
difficulty is to make people act cost consciously even in times when the economy
is strong.
Can you see that different values have been more difficult to maintain in certain
markets or that they fluctuate between countries and different stages?
I think it's more a question of individuals being different. Certain characteristics
may be stronger in some countries, but to see it as a pattern--no. It has never
been a problem in the sense that we have not been able to find a manager in
Germany, for example, because Germans are so and so. That has never been the
case.
The People Philosophy of IKEA
Has your strategy changed to a strategy of mixing people from different
cultures?
I don't think Swedes are more fit to be managers at IKEA because of their being
Swedes. However, it has been the strategy in the past, which was abandoned
about five years ago, and maybe some people still think that way. At the time we
did not have a lot of long-time co-workers of other nationalities. Today we have
a different situation. Now we have, for example, a Canadian woman as country
manager for Sweden, which works well.
There are plenty of transfers between countries today. We see the diversity issue
as a matter of creating a more challenging business atmosphere and of course
expanding the recruitment base-- including everyone and not just Swedish men.
It also gives us a diverse workforce with a lot of positive business possibilities.
Is it difficult to get people to move to Sweden?
Well, not from political or physical circumstances. It is easy to live here. It is not
so crowded, and we can offer a high standard of living. It is the income tax that
makes it difficult; we can hardly compete with anyone when it comes to income
levels, because of the income taxes. This is a general problem for international
companies.
In the press you have also received a positive picture on the gender issue.
9. Yes, in Sweden, we are pretty focused on the gender issue. But fifty-fifty in our
workforce would not reflect the customer base. Relatively, there are more
women in our customer base. We have also some initiative on diversity of
ethnical and cultural backgrounds. It is creeping up on the agenda as an
important aspect in our organization. I think the immigrants are a bigger issue
since society is becoming more multicultural and especially in certain areas
where you have stores where immigrants are a major part of the population. In
other countries the male-female issue might not be as high on the agenda.
What would you say is the challenge for IKEA to maintain its strong identity
today?
The challenge is the everyday implementation of what we want to do. The fact
that there are so many co-workers in the company today, and we have a
turnover of staff of over 20 percent every year. Twenty percent of 70,000 co-
workers is about 14,000 to employ every year plus the expansion which is
another 5,000 people, so we want about 20,000 new people to come to IKEA
every year. They should then get the training, to meet our customers in
accordance with our values and with the competence that we want. So the
challenge is to know how to give that competence and how to deliver those
values to the 20,000 new co-workers every year and everywhere. That is of
course a major challenge.
How do you manage this today?
We have a number of training programs of all sorts, a process that goes on all
the time. To get a consistent quality in that process is the biggest challenge.
There is no one answer or one solution, and the number of meeting points is
huge. We have about 286 million visitors to our stores every year facing 70,000
co-workers. The turnover of staff illustrates the dimension of the challenge.
Can you see that you have become better at this?
We have different measurements. At group-level we have something we call
"market capital" which is a survey of customers or visitors of the stores. We do it
every third year. We have the same battery of questions every time. This year is
probably the 3rd or 4th time that we have done it. So that is a very persistent
thing on a regular basis for knowing our position in the market. It is a battery of
over one hundred questions, so some are of course going up and some down.
Overall we get pretty good answers on the bottom-line question: whether you
would recommend IKEA to a friend. It is usually pretty much 5's instead of 1's.
So that's one way to make sure. We also have internal surveys where we ask our
10. co-workers the same thing. We send the exact same questionnaire all over the
company. We also have a supplier survey, where we ask them what they expect
from us. That's another way to make sure. We use a standardized way of asking
the same questions to be able to measure trends. I can't say that there is a
general pattern when you consolidate all IKEA--it is not really that much of a
difference. But when you come down to an individual level, it can increase and
then fall back again--maybe because we promoted the wrong manager. It is very
much like "fresh food" because it changes all the time as new managers come in.
These aspects are very concrete in every store.
Why were you interested in working for IKEA?
Well, as a Swede, IKEA was a well-known company already in 1983. So, like
many others I was curious, since it was international, big, and had products that
I knew about. So I looked it up, applied, and got the job.
What characterizes the leadership of IKEA?
It has to reflect our values, the IKEA culture, and there is a connection between
the values and the image the person gives. So if you live the values, you also
reflect the culture image. Within those values it is also important for all leaders
to develop their own style. We don't try to move them into a specific type of
leadership. The framework is our core values, and we allow a lot of freedom
depending on who you are and what your specific skills are. I would not really
put three headlines and say that leadership at IKEA is A, B and C.
What about the Swedish management style that is not always appreciated in
other countries. Has it created any problems?
Nothing that I can see has had any real impact.
What is your own management philosophy and leadership style?
Leadership for me has to do with motivation. How well my leadership works is
reflected in how much I can energize the people. It is about motivation and
energy. Then the relevant question for me is: What is it that really motivates
people? I believe the way to motivate people is to make sure they have a clear
idea of where you're going and how to contribute to the goal. Having clear goals,
visions, and where the business is going--those are the values that are important
to me. Building trust in the group that I work in is another important issue. I try
to have a very open climate and give a lot of freedom.
Having clear goals, visions, and where the business is going--those are the
values that are important to me.
What is special about careers in IKEA?
11. What we try now is for people to move more across functions in the
corporations. For example, from retail side to purchase side, and in that way
become broader rather than narrow. What is fundamentally important for us is
for people to work well together across functions because they have to
understand our pipeline. We have always been good at knowing certain parts,
but now more of a pipeline-oriented understanding is required. However, we
have not been very good at career planning in the past. That is one conscious
way of developing people. Other than that I don't think there is anything special.
But we are trying to become better at conscious career planning in order to meet
our needs. We are constantly lacking people who are ready to fill an empty seat.
What is the most challenging issue for the future?
For us at IKEA there are many challenges. What is very specific for us is that it is
becoming increasingly difficult to get permission to locate our stores because of
the growing trend to oppose retail in urban areas for environmental reasons.
Even though I can easily argue that it is more detrimental for the environment if
you go by public transportation to the store and let someone deliver your
purchased goods home to you than if you go by car yourself, it has more to do
with the feelings--seeing so many cars in a parking lot. Even if the pollution went
down, I am not sure it would solve the problem because it is also a matter of
traffic congestion. I also believe there is an urge to protect the city centers. The
challenge is for us to develop our concept in light of the new conditions for our
business. Other than that, I think the biggest challenge comes from ourselves: to
see if we can benefit from the advantages of being big and yet not be affected
by the disadvantages.
Thank you, Mr. Dahlvig.
PHOTO (BLACK & WHITE)
PHOTO (BLACK & WHITE)
PHOTO (BLACK & WHITE)
~~~~~~~~
Interview by Katarina Kling and Ingela Goteman
Katarina Kling is a co-founding partner of Decision Dynamics in Europe where
she leads the Motivational Capital™ practice. She received her Ph.D. in business
administration at Lund University in Sweden. For more than ten years, she has
been researching, teaching, and consulting in the areas of careers, business
intelligence and strategic human resource management in various industries,
12. including banks and other services. Contact:
Katarina.Kling@DecisionDynamics.se.
Ingela Goteman is an Associated Consultant to Decision Dynamics and
responsible for their certification training in Europe. She received her MBA in
European Affairs at Lund University in Sweden, a multi-disciplinary program
covering business administration, European law, and political science. She has
also been chief controller for IKEA Northern Europe's wholesale division,
responsible for six countries. Contact: Ingela. Goteman@DecisionDynamics.se.
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Academy o/ Management Executive. 2003, Vol. 17. No. 1 . DBS Database