This document discusses exploring patent citations and their benefits and challenges. It begins by noting that while citations provide valuable information, they can be complex and underused. It then provides details on what a patent citation is, where citation data comes from, and why citations are useful for finding related patents, analyzing patent portfolios, competitor monitoring, and identifying licensing opportunities. Finally, it acknowledges some pitfalls like data quality and coverage issues but emphasizes that citations are a valuable resource when used properly.