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If you were in charge of the public policy issues at the launch of latest and newest Apple iPhone
model, how would you work through the 4 phases listed?
How do large companies like Apple work through challenging political and regulatory issues
during the launch of new products?
How do companies integrate sustainability issues into their business missions?
Phase II: Trial Support budding issues at any time, and an organization may lose its power if it
squanders its scarce resources on issues that die out. Phase III: The Political Arena modification
in a practice, one severe enough to require legislation or a court ruling Phase IV: Regulatory
Adjustment

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