The document discusses plans for a new venue-based entertainment experience called "Live On I-Drive" in Orlando, Florida. It will feature world-class musicians in a unique fixed-stage setting engaging audiences for 2.5 hours with positive message songs. The target audience is adults aged 25-65 who consume a lot of music content. The experience aims to rival Cirque du Soleil and Celtic Women while being the first production in Orlando for the adult contemporary market. It is projected to be a profitable venture with returns on investment coming from ticket sales, sponsorships, merchandise, and music royalties across multiple platforms.