Over 7,000 new drugs are in development globally, but 72% of new product launches fail to meet revenue targets due to limited resources, narrow timelines, poor planning and collaboration, and outdated technologies (Paragraph 1-2). Innovative Edge is a launch excellence consultancy that develops agile launch roadmaps, launch management platforms, key performance indicators, benchmarking, and embeds a culture of launch excellence to improve efficiency, alignment, risk mitigation, communication, and innovation for successful product launches. They have over 12 years of experience launching brands across local, regional, and global levels (Paragraph 3-6).