IDEAVE is a crowdfunding platform in Indonesia that aims to provide funding opportunities and additional services to creative ideas and businesses. Its vision is to be the top platform in Indonesia for crowdfunding. The platform provides funding to projects across Indonesia and helps successfully funded projects enter the market through partnerships and additional services. It addresses challenges in Indonesia like lack of knowledge of crowdfunding, money trust issues, and reluctance to adopt new concepts. IDEAVE's strategy involves evangelizing crowdfunding, engaging users, outreach at universities and communities, and gaining media exposure to promote the platform.

1. IDEAVE
Making Ideas Happen

2. Introduction
1
Opportunities
2
Challenges
3
Strategy
4
Agenda

3. IDEAVE – Vision and Mission
• To cultivate CREATIVE minds all across Indonesia
and create OPPORTUNITIES for them to grow and
ultimately, contribute to the economic development
Vision
• To provide the RIGHT and BEST platform, channels,
and services in Indonesia so that when people think
about crowdfunding, IDEAVE is the first thing in mind
Mission

4. IDEAVE – What is IDEAVE?
• Crowdfunding platform aiming to cultivate the creative
ideas in Indonesia
• Breaking the notion of financial limitation when starting
a business (common perception in Indonesia)
Crowdfunding
• Provide funding to bright ideas all across Indonesia
• Provide additional services for successfully funded ideas
• Provide proper channels/partners for successfully funded
ideas to enter the market
More than
Crowdfunding

5. IDEAVE – Business Model
Partners/Channels
Additional Services
Successful Projects
Crowdfunding Platform IDEAVE
Products/Projects
Launching
Events
Branding
Service
Market
Penetration
Online Shop Retail Shop Distributors
Product
Training
Media
Review

6. IDEAVE - Founders
Adryanto Pryana
• 4y+ in Telco Engineering (Qualcomm
Inc.)
• M.Sc. from Universität Stuttgart,
Germany
• Trilingual English, German, Bahasa
• Focus on Company Operational
Activities
Lincoln Wung
• 10y+ in IT(Ruifeng Soft)
• IT from Jilin University, China
• Bilingual English, Mandarin
• Focus on web developing and
data processing
Rica Kartika
• 6y+ in Enterprise Sales (IBM, Google)
• Computer Engineering from UPH,
Indonesia
• Bilingual English, Bahasa
• Focus on leading market presence
Frandi Tandy
•1y in PR (Weber Shanwick)
•5y+ in Fashion (Inditex, Lee cooper)
•3y+ in IT (BYCG)
•Automation from Sun-Yatsen University,
China
•Trilingual English, Bahasa, Mandarin
•Focus on Project Development

7. Introduction
1
Opportunities
2
Challenges
3
Strategy
4
Agenda

8. Crowdfunding Potential in Indonesia
Huge Population Size
Rich Cultural Diversity
Favorable Entrepreneurial Climate
Rapid E-Commerce Growth Rate
Why Indonesia is An Appealing Ground for Crowdfunding?

9. Huge Population Size
o ~250 million population in 2014
o ~60% of the total population are in
productive age (15 – 54)
o Great potentials of online productivity
and creativity in the society are still yet
to be fostered
*Source: BPS-Statistics Indonesia (Indonesian Central Bureau of Statistics)
Huge Population Translates Into Huge Potentials

10. Rich Cultural Diversity
o 33 provinces span over 17.500 islands, home to numerous ethnic groups, languages, and
religions.
o Rich in both traditional arts as well as modern arts
o BATIK is a noble example of internationally recognized Indonesian artwork (UNESCO)
A Reflection of Immense Artistic Creativity – Asset to Crowdfunding

11. Favorable Entrepreneurial Climate
1.6% of the total population are
entrepreneurs - 2014
0.8% of the total entrepreneurs
are below 40 years old
5.8% unemployment rate in
Indonesia - Feb 2015
99% of total enterprises in
Indonesia are SMEs
• Very Low
• Good opportunities for
entrepreneurial growth
• Very Low
• Promising growth for digital
era (young entrepreneurs)
• Not Low Enough
• Entrepreneurship is highly
encouraged to bring this down
• Very High
• Suitable for crowdfunding
products to penetrate the market
*Source: BPS-Statistics Indonesia (Indonesian Central Bureau of Statistics)

12. Rapid E-Commerce Growth
o The growth of online behaviors and e-commerce is perceived as the right timing to put crowdfunding in
the spotlight for Indonesia
o E-commerce booming will smoothen the way for successfully funded products to enter the market
o IDEAVE will be partnering with some of the biggest online stores in Indonesia to leverage this potential
*Source: Statista *Source: eMarketer *Source: eMarketer
E-Commerce Growth Boasts Tremendous Potential for Crowdfunding

13. Introduction
1
Opportunities
2
Challenges
3
Strategy
4
Agenda

14. Crowdfunding Challenges in Indonesia
•Late adopters of new products /
concepts
•Crowdfunding with reward is a new
concept of funding a project that
needs time to gain acceptance
•People are generally passive when it
comes to presenting ideas
•Lack of follow-up actions. Ideas
mostly stop at discussions
•Preference of conventional financial
transaction over online transaction
•Giving money for total strangers
outside charity is uncommon
•Crowdfunding is an uncommon
word for most Indonesians
•Educating people about
crowdfunding could be a strenuous
effort Lack of
Knowledge
Money Trust
Issue
New Concept
Adoption
Lack of
Initiatives

15. Introduction
1
Opportunities
2
Challenges
3
Strategy
4
Agenda

16. IDEAVE – Strategy Map
Crowdfunding
Evangelization
User-Interest
Funding Policy
University and
Community
Outreach
Media Exposure

17. Thank You