Empathize
Define
Test
Ideate
Prototype
Develop a
deep
understanding
of the
challenge
Construct a
point of view
based on user
needs &
insights
Brainstorm
potential
solution;
select and
develop your
solution
Design a
prototype to
test all or part
of a solution
Engage in a
continuous
short-cycle
innovation
process

IDEATION.pdf