Reebok sponsored the IDEA Health & Fitness Association conference, with a large brand booth and smaller BOK's booth. They outfitted staff and bloggers with clothing and footwear. Reebok hosted fitness classes and a yoga showcase on the main stage. They had banners, a demo stage, and included promotions in email blasts and social media posts from IDEA. Reebok also sponsored two bloggers who spoke on a panel while wearing Reebok clothing.

1. BRAND ACTIVATION
• Reebok is the Official
Footwear & Apparel Sponsor
for IDEA Health & Fitness
Association
• 50 X 70 booth – Reebok Brand
• 10 X 10 booth – BOK’s
• Official Sponsor of IDEA World
Fitness Blogfest (Presentation
to attendees, outfitted
bloggers with Footwear and
event t-shirt)
• Outfitted IDEA event staff –
footwear and apparel
• Reebok Fitness Class on IDEA
World stage (Les Mills
BodyCombat hosted by
Jericho and Josef)
• Reebok BOK’s Class on IDEA
World stage
• Showcase Sanctuary featuring
Tara Stiles powered by Reebok
(over 275 attendees – each
received a Reebok gift bag
with Reebok Yoga mat)
• Expo hall banners
• Reebok Demo Stage (5’ X 5’
stage outside expo hall – 2
mannequins and branding)
• Inclusion in email blasts from
IDEA to participants
• Inclusion in social media posts
from IDEA (Facebook, Twitter,
Instagram)
• Sponsored two bloggers, Julie
Fagan & Gina Harney at IDEA.
While at IDEA, they were
outfitted head to toe in
Reebok and spoke on the
BlogFest panel.
Brand Booth
Tara Stiles Kira Stokes
PJ Stahl Spartan
Doonya BOK’s

2. RETAIL SALES OVERVIEW
2013 TOTAL SALES - $25,885.80
2014 SALES GOAL - $27,000.00
2014 TOTAL SALES - $41,255.90
- Increase of $15,370.10 over 2013 Total Sales – 60% increase
- $14,255.90 over 2014 Sales goal – 53% over goal

3. RETAIL OVERVIEW
RETAIL SALES DETAILS:
Women’s Footwear - 124 pairs sold. Total $8,956.82
Top Sellers:
- ZQuick Electrify – 31 pairs, $1,975.94
- Studio Choice 2.0 – 13 pairs, $731.12
- CrossFit NANO 4.0 – 17 pairs (between two colors), $1,529.83
Women’s Performance Apparel – 318 units sold. Total $11,305.25
Top Sellers:
- Delta AOP Capri – 40 units (between two colors), $1,487.50
- Delta AOP Legging – 18 units, $877.50
- Delta FZ TRK JKT – 14 units, $735.00
- SF Loose Tank – 13 units, $243.75
Women’s EVENT T-Shirts – 330 units sold. Total $6,168.75
Top Sellers:
- IDEA Black t-shirt – 158 units, $2,950.00
- IDEA White tank – 101 units, $1887.50
- IDEA Purple tank – 71 units, $1,331.25
Men’s Footwear – 74 pairs sold. Total $6,268.28
Top Sellers:
- CrossFit NANO 4.0 – 26 pairs (between two colors), $2,396.25
- All Terrain Sprint – 9 pairs, $742.41
- ZQuick Electrify – 8 pairs, 509.92
Men’s Performance Apparel – 162 units sold. Total $5,806.75
Top Sellers:
- OS ADV Knit SHT – 19 units, $490.00
- CrossFit Tri SS GR2 – 19 units, $570.00
- Delta AOP One Short – 18 units, $675.00
- CrossFit Bond T SHRTB – 17 units, $765.00
- Delta Deb One Short – 17 units, $573.75
Men’s EVENT T-Shirts – 55 units sold. Total $1,031.25
Top Sellers:
- IDEA Grey t-shirt – 55 units, $1,031.25
Accessories (Men’s, Unisex, Women’s) –
119 units sold. Total $1,718.80

4. ReebokONE OVERVIEW
ReebokONE Member Lounge:
- ReebokONE membership required for entry
- Lounge consisted of couches and charging stations
- Giveaways for members included water bottles, hair ties and recovery lacrosse balls
- Allowed ReebokONE staff to re-introduce current members to the site to create
engagement
- Opportunity to interact with and vote for the winner of the Face of ReebokONE contest
ACTIVATION RESULTS:
- 175 new members on ReebokONE
- Educated current members on features and functions of ReebokONE to increase
understanding
- The Face of ReebokONE Semi-Finalists presented at the Xertainment stage on the opening
day
- Khristie Gass was announced as the winner and Face of ReebokONE on the Reebok stage

5. Reebok Dance Party