This document discusses how ICT (information and communications technology) is vital to Hercules Trophy International's strategy as a provider of business sports competitions. It describes Hercules Trophy International's online environment which includes tools for marketing, organization, and operations that help drive conversations with customers and achieve excellence worldwide. The ICT environment provides a competitive advantage and is maintained through a development process following Scrum principles.

1. ICT is a driver
for our business
The Networked Teambuilding Competition
December 8, 2010
Hercules Trophy International Confidential

2. Hercules Trophy International cvba is a
Cooperation that touches the hearts of fans
all over the world before, during and after
Hercules Trophies.
Hercules Trophy = 1 day event, corporate
teams of 5, 12 challenges, loads of fun,
online-offline connection
Hercules Trophy International Confidential | December 8, 2010 | slide 1

3. Active in starting in
actively planning
to go to
and looking into
(and The North Pole of course)
Hercules Trophy International Confidential | December 8, 2010 | slide 2

4. Hercules Trophy 2011 | December 8, 2010 | slide 3

5. Our Big Hairy Audacious Goal
By 2015
7.000 corporate teams will participate
on a yearly basis
on at least 5 continents
generating over 100mil clicks
from 120.000 fans
Hercules Trophy International Confidential | December 8, 2010 | slide 4

6. The ICT environment
that is provided by Hercules Trophy International
to partners everywhere in the world
is vital in our strategy.
It’s part of the concept and contains integrated
tools that are indispensible for the marketing
and organisation of the finest business sports
experience in the world.
In fact, we have become a SAAS
provider without even realising it.
Hercules Trophy International Confidential | December 8, 2010 | slide 5

7. Our ICT environment creates a huge Competitive
Advantage
Driving Conversation with contacts, suspects,
prospects, customers and fans
Achieving end-to-end Operational Excellence
everywhere in the world
Hercules Trophy International Confidential | December 8, 2010 | slide 6

8. 12 years ago we decided to go for an
online, mature, best of
breed architecture that grew every
year without ever becoming “dirty”.
• Maintainable
• Adaptable
• Transparent
• Userfriendly
• Reliable
• Efficient
We use the SCRUM principles in our
development processes
And we believe that Form Follows Function
(1896- Louis Sullivan)
Hercules Trophy International Confidential | December 8, 2010 | slide 7

9. All our servers are powered by HP and ict4me
We are standardised on Microsoft
We are migrating the front-end to a multi-platform environment
All our tools are online
We have a 24/7 monitoring and problem solving service
We run a development, test and a production environment
The referee environment can run online/offline during the event
Hercules Trophy International Confidential | December 8, 2010 | slide 8

10. The online CRM helps us turn contacts into
suspects into prospects into customers into
fans.
The CRM integrates contact mgt, forecasting,
reservations, ordering, invoices, team
management, campaign management…
Wherever we are, the CRM provides us one
online view on the customer
The online CMS is the environment to
translate all our content in different
languages. Our partners can do this
themselves.
Hercules Trophy International Confidential | December 8, 2010 | slide 9

11. • Every country has a separate landingpage
(www.herculestrophy.xx)
• Landingpages are used as “first impression”.
Conversion is most important business
driver.
• www.herculesfan.com helps us create a
conversation with the fans and between
the fans
• Vital to keep our organisational
overheads low and drives operational
excellence. It is fully integrated with the
operations systems that run the competition
during the event.
Hercules Trophy International Confidential | December 8, 2010 | slide 10

12. • The referee’s office runs in online/offline mode
• We support mobile scoring
• We support sms on site
• People can follow the scores online
• Tons of personalised documents are generated one
day before the event
• The cashier is directly connected with the CRM
Hercules Trophy International Confidential | December 8, 2010 | slide 11

13. • Social media is a key driver to Hercules Trophy.
We use it to tap into the conversations are fans
are having in their communities.
• Our social media policy is based on Nordstrom
Rules: “Use best judgement in all situations.
There will be no additional rules.”
• We offer our partners guidelines, tips&tricks and
best practices around LinkedIn, Facebook,
Twitter, YouTube, SEO, Blogging, DailyMotion,
Slideshare …
• Our Whuffie Report gives a detailed weekly
overview of online interaction
Hercules Trophy International Confidential | December 8, 2010 | slide 12

14. Questions?
Hercules Trophy International Confidential | December 8, 2010 | slide 13