Founded in 1993, Water.org provides clean drinking water and sanitation services to people in 14 countries. It relies on internet marketing and social media campaigns hosted on sites like YouTube. While its WaterCredit program has been praised, experts suggest Water.org could improve program evaluation, women's programs, and marketing. The Better Business Bureau gives Water.org a low rating due to lack of financial information transparency. Guatemala has high rates of people without access to clean water and sanitation, especially in rural and indigenous communities. Its political history of authoritarian rule and civil war means government involvement could undermine trust in Water.org's programs. Face-to-face outreach may be needed to communicate with and build trust