Collaborative supply chain in action final ppt8

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GEBM 2011 ST12

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Collaborative supply chain in action final ppt8

  1. 1. Collaborative Supply Chain In Action<br />Group Member: Ying Pei_17089210<br /> Korin_17112071<br />
  2. 2. Index <br /><ul><li>Definition</li></ul> Motive Power<br /> Process<br /><ul><li>Living Example</li></ul> History<br /><ul><li>Global reach
  3. 3. International and Global
  4. 4. SWOT</li></ul> Key to Success<br /><ul><li>IKEA Supply chain
  5. 5. Role in E-Marketing</li></li></ul><li>Definition<br /><ul><li>Collaborative supply chain
  6. 6. two or more independent members
  7. 7. in the supply chain format coordinating relations
  8. 8. ensure a specific target or benefits
  9. 9. Goal
  10. 10. reduce inventory amount of the entire supply chain of the product,
  11. 11. reduce the cost and improve the whole supply chain</li></li></ul><li>Motive power<br /><ul><li>Forming the core competitive capacity of enterprises
  12. 12. Changing customer expectations
  13. 13. Outsourcing strategy of enterprise</li></li></ul><li>Process<br /><ul><li>traditional relationship
  14. 14. logistics relationship
  15. 15. partner relationship
  16. 16. network resources relationship</li></li></ul><li>Living example <br />
  17. 17. International history <br />Founded IKEA in 1943 in Sweden<br />First store openings outside Scandinavian territory in 1973 (SUI) and 1974 (Ger)<br />First U.S. Opening in 1985 (Philadelphia)<br />UK and HK openings in 1987<br />Opened 27 new stores in 2007 in 7 regions<br />
  18. 18. Global Reach<br />
  19. 19. Close to 300 stores and more then 35 countries<br />
  20. 20. International<br />IKEA is a privately held, international retailer selling low price household products including furniture, bathrooms and bathroom accessories, kitchens and other general home products at stores around the world.<br />
  21. 21. Global <br />IKEA (www.ikea.com) is one of the world’s most successful retailers, with more than 220 stores<br />spanning 35 countries. Founded in Sweden more than 50 years ago, IKEA stores last year<br />collectively saw more than half a billion visitors and brought it more than $22 billion. What<br />makes these statistics particularly impressive is that they’re generated by a truly global<br />customer base.<br />
  22. 22. SWOT <br />Strength<br />IKEA have a strong demographic customer groups.<br />The IKEA business model is unique in its construction<br />Success has been driven from the price architecture offering value to the customer in innovative but functional products.<br />
  23. 23. Weakness<br />European markets with 90% of the stores based in Europe and the balance across America, Middle East and Asia.<br /> The model promotes<br />As a reaction to marketplace movement the development <br />
  24. 24. Opportunities<br />IKEA are development of Asia and Eastern European models.<br />Traditional product for IKEA has been within value, low price high volume product<br />The development of the IKEA Ecommerce site<br />Threat<br /><ul><li>Competitive retail markets
  25. 25. With economic concerns over rising living costs and depleting disposable income.</li></li></ul><li>Key to success<br />Democratic Design<br />Vertical Integration<br />Strong Brand Image<br />
  26. 26. Con’t……<br />IKEA is a Sweden furniture enterprise.<br />Managers can in time to see the condition of product sales in the world every week, they can be ready for production convenient before IKEA formally place an order, supply-factories and IKEA increased transparency, increase production scheduling flexibility, and reduced inventory<br />
  27. 27. 17<br />IKEA Supply Chain - from the tree to the living room<br />
  28. 28. 18<br />IKEA Supply Chain - Trading<br />
  29. 29. 19<br />IKEA Supply Chain – Distribution Centers<br />
  30. 30. 20<br />IKEA Supply Chain - Suppliers<br />
  31. 31. Role in E-Marketing<br /><ul><li>collaborative supply chain can find customer value
  32. 32. supply chain coordination create customer value
  33. 33. supply chain coordination pays the value to customer
  34. 34. collaborative supply chain continue customer value</li></li></ul><li>Reference list<br />2008, “Change for the better”<br />http://www.symbal.com/?id=1136<br /> <br />Greg Bodenlos 2011, “IKEA: Building a Global Brand”<br />http://www.slideshare.net/gregbodenlos/ikea-building-a-global-brand<br /> <br />John Yunher, “IKEA: Behind the best global retail web site”<br />http://www.bytelevel.com/news/IKEA_article.pdf<br /> <br />Business Teacher 2003-2001 “IKEA SWOT Analysis”<br />http://www.businessteacher.org.uk/business-resources/swot-analysis-database/ikea-swot-analysis/<br />Akkermans H. (2004). Travail, Transparency and Trust: a Case Study of Computer-Supported Collaborative Supply Chain Planning in High-Tech Electronics. European Journal of Operational Research. 2004.445~456.<br />Cachon, G.P.(2001). Contracting to Assure Supply: How to Share Demand Forecasts in a Supply Chain. Management Science. 2001.5.<br /> <br />Christopher,M.(1998). Logistics and Supply Chain Managemet.Strategies for Reducing Cost and Improving Service. Financial Times Pitman,London et al.1998.<br />
  35. 35. Thank you!<br />Do you have any questions?<br />

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