The State of the Global PR industry - a summary presentation about the latest findings of ICCO global survey;
Conference location: TermeTuhelj, Croatia 2017
This annual report provides an overview of WPP plc for 2016. It summarizes that 2016 was another record year for WPP, with reported billings up over 5% in constant currencies to £55.2 billion reflecting good net new business. Revenue was up over 17% to £14.4 billion and net sales margins increased by 0.5 margin points to an industry-leading 17.4%. Headline PBIT was up almost 22% to £2.160 billion, and headline profit before tax increased over 22% to £1.986 billion. The report discusses WPP's strategic priorities, financial performance, leadership, and corporate governance.
Cannes Lions — How to Win a Lion & Young LionsOrkhan Kerimov
Over the past 5 years, the number of entries to the competition has grown to over 40,000 entries from over 16,000 participants representing over 1,000 companies. By country, entries have fluctuated from 2014 to 2018 with Russia consistently among the top entries and decreases seen in recent years from Turkey, Georgia, and Iran. The document discusses the Life-Saving Cable campaign that won a Silver award in 2014 and provides details on the various tracks, industry crafts, and Lions awards offered at the competition. It also outlines the slim chances of winning awards but emphasizes that big budgets and large agencies are not required to produce award-winning creative work. The document gives tips for crafting strong entries and emphasizes storytelling, focus,
World PR Report by Francis Ingham at #PRFestPRFest
PRCA was a main sponsor of #PRFest and its Director General Francis Ingham spoke about global trends in the PR industry - as well as challenges and opportunities. www.prfest.co.uk
Creating Corporate Value Through Sustainable Leadership, Employer Brand & Rep...Cielo
The UAE talent landscape continues to evolve in response to challenges prompted by the global pandemic. Organisations need to quickly pivot their executive leadership and employer brand strategies. Businesses must embrace agile decision-making, sustainable reputations and inspiring, localised candidate experiences to align with the quick-changing requirements of audiences.
In this webinar, Cielo experts will discuss the importance of developing an effective employer brand, acquiring the right executive leadership and curating the appropriate reputation for UAE-based companies. They will be joined by TA leaders in the region, and the group will discuss how TA teams are creating value for the business amid current world events – with a specific focus on what this means for the UAE region.
We will:
Explore the relationship between executive leadership, reputation and employer branding
Showcase how candidate and employee experiences can help organisations create value through talent
Demonstrate how agility, innovation and change management can help TA teams find success in the rapidly evolving and digitising world of work
Presenting our Press Conference Proposal like share www.pressconference.co.inSanskarTiwari20
This document summarizes a press conference planning platform that aims to help startups promote themselves in a cost-effective way. The platform allows startups to plan customized press conferences based on their budget and objectives. It offers services like press release writing, photography, social media support and media monitoring to provide startups with an all-in-one solution for promoting themselves through press conferences. The platform seeks to address problems like high costs of press conferences and lack of transparency in results. It aims to make press conferences a prominent marketing channel for helping startups grow.
World PR Report 2014, the most comprehensive study of the global PR industry created by the International Communications Consultancy (ICCO) and The Holmes Report, includes the 250 Top PR agencies Global Rankings and data on the latest trends and issues that these and other agencies are facing worldwide.
This document discusses the role of global advertising and summarizes several major global advertising agencies. It begins by explaining how market-driven economies require advertising to succeed in selling goods and services domestically and globally. It then summarizes several top advertising agencies such as Omnicom, Publicis, WPP Group, Interpublic Group, Dentsu, Havas Media, and others. These agencies have many offices worldwide, employ thousands of people, and have high-profile brand clients. The document concludes that the goal of advertising agencies is to influence consumer attitudes and behaviors on a global scale through traditional and new digital advertising methods.
Richard Green is the CEO and founder of Evvnt, an events marketing automation platform. Evvnt helps event organizers promote their events across multiple listing and ticketing sites from one platform. The company has grown rapidly since launching in 2012, now serving 30,000 clients in 139 countries. Evvnt is seeking funding to expand its operations to the US market and partner with local news publishers.
This annual report provides an overview of WPP plc for 2016. It summarizes that 2016 was another record year for WPP, with reported billings up over 5% in constant currencies to £55.2 billion reflecting good net new business. Revenue was up over 17% to £14.4 billion and net sales margins increased by 0.5 margin points to an industry-leading 17.4%. Headline PBIT was up almost 22% to £2.160 billion, and headline profit before tax increased over 22% to £1.986 billion. The report discusses WPP's strategic priorities, financial performance, leadership, and corporate governance.
Cannes Lions — How to Win a Lion & Young LionsOrkhan Kerimov
Over the past 5 years, the number of entries to the competition has grown to over 40,000 entries from over 16,000 participants representing over 1,000 companies. By country, entries have fluctuated from 2014 to 2018 with Russia consistently among the top entries and decreases seen in recent years from Turkey, Georgia, and Iran. The document discusses the Life-Saving Cable campaign that won a Silver award in 2014 and provides details on the various tracks, industry crafts, and Lions awards offered at the competition. It also outlines the slim chances of winning awards but emphasizes that big budgets and large agencies are not required to produce award-winning creative work. The document gives tips for crafting strong entries and emphasizes storytelling, focus,
World PR Report by Francis Ingham at #PRFestPRFest
PRCA was a main sponsor of #PRFest and its Director General Francis Ingham spoke about global trends in the PR industry - as well as challenges and opportunities. www.prfest.co.uk
Creating Corporate Value Through Sustainable Leadership, Employer Brand & Rep...Cielo
The UAE talent landscape continues to evolve in response to challenges prompted by the global pandemic. Organisations need to quickly pivot their executive leadership and employer brand strategies. Businesses must embrace agile decision-making, sustainable reputations and inspiring, localised candidate experiences to align with the quick-changing requirements of audiences.
In this webinar, Cielo experts will discuss the importance of developing an effective employer brand, acquiring the right executive leadership and curating the appropriate reputation for UAE-based companies. They will be joined by TA leaders in the region, and the group will discuss how TA teams are creating value for the business amid current world events – with a specific focus on what this means for the UAE region.
We will:
Explore the relationship between executive leadership, reputation and employer branding
Showcase how candidate and employee experiences can help organisations create value through talent
Demonstrate how agility, innovation and change management can help TA teams find success in the rapidly evolving and digitising world of work
Presenting our Press Conference Proposal like share www.pressconference.co.inSanskarTiwari20
This document summarizes a press conference planning platform that aims to help startups promote themselves in a cost-effective way. The platform allows startups to plan customized press conferences based on their budget and objectives. It offers services like press release writing, photography, social media support and media monitoring to provide startups with an all-in-one solution for promoting themselves through press conferences. The platform seeks to address problems like high costs of press conferences and lack of transparency in results. It aims to make press conferences a prominent marketing channel for helping startups grow.
World PR Report 2014, the most comprehensive study of the global PR industry created by the International Communications Consultancy (ICCO) and The Holmes Report, includes the 250 Top PR agencies Global Rankings and data on the latest trends and issues that these and other agencies are facing worldwide.
This document discusses the role of global advertising and summarizes several major global advertising agencies. It begins by explaining how market-driven economies require advertising to succeed in selling goods and services domestically and globally. It then summarizes several top advertising agencies such as Omnicom, Publicis, WPP Group, Interpublic Group, Dentsu, Havas Media, and others. These agencies have many offices worldwide, employ thousands of people, and have high-profile brand clients. The document concludes that the goal of advertising agencies is to influence consumer attitudes and behaviors on a global scale through traditional and new digital advertising methods.
Richard Green is the CEO and founder of Evvnt, an events marketing automation platform. Evvnt helps event organizers promote their events across multiple listing and ticketing sites from one platform. The company has grown rapidly since launching in 2012, now serving 30,000 clients in 139 countries. Evvnt is seeking funding to expand its operations to the US market and partner with local news publishers.
ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
The document discusses the disruptive impact of programmatic advertising on media, jobs, and business models. It notes that while programmatic has potential to increase revenues through performance and intelligence, its adoption has faced issues from lack of transparency and understanding. The document advocates educating people on programmatic's benefits and argues it can improve branding and creativity when used alongside quality content from trusted publishers. Overall, the document presents an optimistic view that programmatic, while disruptive, can close the gap between its promise and outcomes through continued learning and improvements to technology.
New Advertising & New Agencies (Bilgi University Lecture) 22-12-2010Koksal Abdurrahmanoglu
This document summarizes the changing landscape of advertising and marketing. It notes that advertising as we traditionally knew it is ending, as consumers spend more time online and with new devices. New forms of marketing will be more supportive, engaging, personalized and help consumers directly. The future of advertising involves a new kind of marketing that creates brand fans by improving people's lives. Agencies will also change and become more multi-disciplinary, working across different areas like strategy, creative, content and media. The new agency model will focus on getting brands closer to consumers through various channels.
LLORENTE & CUENCA se posiciona entre los líderes mundiales de la comunicaciónLLYC
PR Week ha publicado el Global Agency Business Report 2016, un informe de inteligencia sobre el sector de la comunicación en el que analiza la información facilitada por más de 300 firmas de PR líderes a nivel mundial, procedentes de siete regiones (EE. UU., Reino Unido, Asia-Pacífico, las Américas, Oriente Medio y Europa Continental).
El desarrollo internacional de LLORENTE & CUENCA, con oficinas en Estados Unidos, América Latina y España, ha llevado la Firma a ocupar el puesto 53 del ranking global por ingresos. Por número de empleados, ocupa el puesto 27, a nivel global, con un total de 482 empleados en el momento de elaboración del ranking. Además, ocupa el puesto 19 en Europa y la posición 7 en América.
Has the needle swung too far? The perils of putting all your eggs in a digit...Diane Hannay
Marketers have been seduced by digital marketing. This presentation highlights facts about non-human traffic on the Internet and the rise of ad blocking and ad fraud. It also provides compelling information on why traditional media still has a role to play, particularly in regional areas and with the over 45 demographic.
The document provides information about PEAR Insights, which organizes global events and provides education on travel risk management. It summarizes an upcoming event called "Education Without Borders 2016" that will be held in London on November 15th for the higher education sector to discuss international travel risks and managing safety. The event will feature expert speakers from universities and organizations to address topics like mental health overseas, emergency evacuations, insurance models, and managing remote research risks.
This is a project on the role of advertising agent in today's environment. This project is made with a view to understand the role of advertising agents for selling product / service in the market.
Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
- Why is storytelling important for content marketing
- How to create impactful stories for your target audience
- How to amplify your digital stories in effective ways
PRS International Group is a strategic communications consulting firm founded in 2007 that has expanded to become a global agency with 25,000 employees envisioned by 2025. The company aims to uplift humanity through expanding its network globally. PRS provides strategic public relations, digital marketing, corporate communications, and crisis management services and has worked with 20 of the top 500 global brands. It prides itself on its unique understanding of communication processes and focus on building strong client and stakeholder relationships. The document discusses PRS's vision for worldwide expansion through establishing a strong offline presence in new markets and nurturing high-level business opportunities and client campaigns globally.
DFO President & Co-Founder Jordan Rolband's presentation at the Cartels Mastermind Dominican Republic event in January 2019. Focused on global expansion in eCommerce and affiliate marketing.
This document discusses the evolving relationship between CMOs and CIOs in digital marketing. It notes that technology and marketing are now inextricably tied, with CMOs expected to spend more on IT than CIOs by 2017. It emphasizes that developing a strong CMO-CIO partnership is critical to successfully incorporating digital technology and maximizing technology investments.
DigiX is a full-service, integrated, marketing agency. We provide strategic thinking and creative execution across brand, creative events, brand activation & sampling, digital marketing, advertising, and trade marketing.
We work with world-class brands to help brand owners achieve their strategic marketing objectives across a broad range of interests.
Our key competitive advantages:
+ Strategic thinking and Creative.
+ One-stop-shop service
+ Reliable execution
+ Nationwide operations
We are fluent in brand, engagement and integration. Our team is knowledgeable, tenacious, and passionate professionals understand how to create memorable message and change consumer behavior in your brand’s favor.
Tricia M. Spellman has over 18 years of diverse marketing experience in healthcare, technology, financial, and consumer goods industries. She currently serves as Global Marketing Director for HIMSS and HIMSS Analytics, where she has increased annual revenues by 33% and product revenues by 13%. Prior experience includes developing strategic marketing plans, product launches, brand management, and global agency selection.
We at WAN-IFRA hope that insights like our World Press Trends annual report will be valuable to news publishers as they work out strategies in their organisations for change management, budgeting and hiring. In times of uncertainty, the World Press Trends report is a guiding light for publishers making sense of the environment today, and more importantly, in planning for the future.
The Future of Creativity - People's Insights by MSLGROUPyann le gigan
Les 15 commandements de la créativité
La créativité est plus que jamais le nerf de la guerre des RP. C’est ce que révèle une étude Publicis Consultants / MSLGROUP, à travers le témoignage de ses experts. Février 2015
This document discusses how companies can better engage customers in the digital age. It notes that customers are more digitally connected, informed, and social networked than ever before. It emphasizes that the customer experience is now the key differentiator for companies and that customer-centric leadership is needed to transform marketing from a focus on transactions to building relationships. It provides several case studies of companies using new technologies like SAP's solutions to gain real-time insights and personalize the customer experience.
The traditional public relations model has changed and journalists are no longer the only source of information for the public. To effectively reach target audiences, PR must use a wide range of channels including digital, social media, and work with influencers. Rich, engaging content that is search optimized and can be dynamically updated is key to successful communication across channels. PR, marketing and advertising are converging as companies want direct consumer access and engagement across different types of content.
This document discusses marketing best practices in China. It notes that Chinese firms are seen as less innovative than international ones but that innovation occurs through fast copying, lower prices, and focusing on real value. Competition in China is hyper-competitive with 40 million firms and both local and global competitors. Marketing must focus on growth opportunities in lower-tier cities and new partnerships. Attracting and retaining talent is difficult due to high turnover and an increasing number of university graduates. Digital marketing is growing rapidly in China through social media, mobile commerce, and data tracking. Agencies must partner closely with brands through collaboration and understanding consumer needs. The future of marketing in China is predicted to be digital, focused on loyalty and commerce anywhere through connected devices.
Can leadership development, and more generally HR, contribute significantly to the recurring and fundamental business challenge of delivering profitable growth?
In theory yes, as people are ultimately the drivers of growth. In practice, however, most firms address the growth challenge purely in a top-down fashion, through strategic moves and redeployment of resources. A key contribution of learning and HR development should be to unleash the people-based growth potential, the other avenue toward sustainable growth. This is what powering growth is about.
Based on his research, Jean-Claude Larreche will present a pragmatic approach to power people-based, value-creating growth. His session will address the following five points:
The three-stage road map to value-creating growth: discovery, power offer and engagement.
Growth for the firm: helping leaders contribute to the business growth objective.
Growth for the function: helping leaders make their function more valuable.
Growth for the individual: helping leaders become more valuable assets.
Developing ambidextrous talents for growth.
The digital consumer - presented during the Annual Meeting for Society for Sc...Benjamin Spiegel
This document summarizes key points from a presentation on the digital consumer in 2014/2015. It discusses how consumers, especially digital natives, are changing and fragmenting across different devices. It also highlights the importance of data and analytics to understand consumption methods and customer behavior across both online and offline channels. The presentation recommends that companies hire data scientists, build centralized customer databases, break down silos across channels, and use data visualizations to tell stories.
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...Samirsinh Parmar
Disaster management;
Cyclone Disaster Management;;
Biparjoy Cyclone Case Study;
Meteorological Observations;
Best practices in Disaster Management;
Synchronization of Agencies;
GSDMA in Cyclone disaster Management;
History of Cyclone in Arabian ocean;
Intensity of Cyclone in Gujarat;
Cyclone preparedness;
Miscellaneous observations - Biparjoy cyclone;
Role of social Media in Disaster Management;
Unique features of Biparjoy cyclone;
Role of IMD in Biparjoy Prediction;
Lessons Learned; Disaster Preparedness; published paper;
Case study; for disaster management agencies; for guideline to manage cyclone disaster; cyclone management; cyclone risks; rescue and rehabilitation for cyclone; timely evacuation during cyclone; port closure; tourism closure etc.
m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...LinghuaKong2
M249 Saw marksman PMIThe Squad Automatic Weapon (SAW), or 5.56mm M249 is an individually portable, gas operated, magazine or disintegrating metallic link-belt fed, light machine gun with fixed headspace and quick change barrel feature. The M249 engages point targets out to 800 meters, firing the improved NATO standard 5.56mm cartridge.The SAW forms the basis of firepower for the fire team. The gunner has the option of using 30-round M16 magazines or linked ammunition from pre-loaded 200-round plastic magazines. The gunner's basic load is 600 rounds of linked ammunition.The SAW was developed through an initially Army-led research and development effort and eventually a Joint NDO program in the late 1970s/early 1980s to restore sustained and accurate automatic weapons fire to the fire team and squad. When actually fielded in the mid-1980s, the SAW was issued as a one-for-one replacement for the designated "automatic rifle" (M16A1) in the Fire Team. In this regard, the SAW filled the void created by the retirement of the Browning Automatic Rifle (BAR) during the 1950s because interim automatic weapons (e.g. M-14E2/M16A1) had failed as viable "base of fire" weapons.
Early in the SAW's fielding, the Army identified the need for a Product Improvement Program (PIP) to enhance the weapon. This effort resulted in a "PIP kit" which modifies the barrel, handguard, stock, pistol grip, buffer, and sights.
The M249 machine gun is an ideal complementary weapon system for the infantry squad platoon. It is light enough to be carried and operated by one man, and can be fired from the hip in an assault, even when loaded with a 200-round ammunition box. The barrel change facility ensures that it can continue to fire for long periods. The US Army has conducted strenuous trials on the M249 MG, showing that this weapon has a reliability factor that is well above that of most other small arms weapon systems. Today, the US Army and Marine Corps utilize the license-produced M249 SAW.
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ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
The document discusses the disruptive impact of programmatic advertising on media, jobs, and business models. It notes that while programmatic has potential to increase revenues through performance and intelligence, its adoption has faced issues from lack of transparency and understanding. The document advocates educating people on programmatic's benefits and argues it can improve branding and creativity when used alongside quality content from trusted publishers. Overall, the document presents an optimistic view that programmatic, while disruptive, can close the gap between its promise and outcomes through continued learning and improvements to technology.
New Advertising & New Agencies (Bilgi University Lecture) 22-12-2010Koksal Abdurrahmanoglu
This document summarizes the changing landscape of advertising and marketing. It notes that advertising as we traditionally knew it is ending, as consumers spend more time online and with new devices. New forms of marketing will be more supportive, engaging, personalized and help consumers directly. The future of advertising involves a new kind of marketing that creates brand fans by improving people's lives. Agencies will also change and become more multi-disciplinary, working across different areas like strategy, creative, content and media. The new agency model will focus on getting brands closer to consumers through various channels.
LLORENTE & CUENCA se posiciona entre los líderes mundiales de la comunicaciónLLYC
PR Week ha publicado el Global Agency Business Report 2016, un informe de inteligencia sobre el sector de la comunicación en el que analiza la información facilitada por más de 300 firmas de PR líderes a nivel mundial, procedentes de siete regiones (EE. UU., Reino Unido, Asia-Pacífico, las Américas, Oriente Medio y Europa Continental).
El desarrollo internacional de LLORENTE & CUENCA, con oficinas en Estados Unidos, América Latina y España, ha llevado la Firma a ocupar el puesto 53 del ranking global por ingresos. Por número de empleados, ocupa el puesto 27, a nivel global, con un total de 482 empleados en el momento de elaboración del ranking. Además, ocupa el puesto 19 en Europa y la posición 7 en América.
Has the needle swung too far? The perils of putting all your eggs in a digit...Diane Hannay
Marketers have been seduced by digital marketing. This presentation highlights facts about non-human traffic on the Internet and the rise of ad blocking and ad fraud. It also provides compelling information on why traditional media still has a role to play, particularly in regional areas and with the over 45 demographic.
The document provides information about PEAR Insights, which organizes global events and provides education on travel risk management. It summarizes an upcoming event called "Education Without Borders 2016" that will be held in London on November 15th for the higher education sector to discuss international travel risks and managing safety. The event will feature expert speakers from universities and organizations to address topics like mental health overseas, emergency evacuations, insurance models, and managing remote research risks.
This is a project on the role of advertising agent in today's environment. This project is made with a view to understand the role of advertising agents for selling product / service in the market.
Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
- Why is storytelling important for content marketing
- How to create impactful stories for your target audience
- How to amplify your digital stories in effective ways
PRS International Group is a strategic communications consulting firm founded in 2007 that has expanded to become a global agency with 25,000 employees envisioned by 2025. The company aims to uplift humanity through expanding its network globally. PRS provides strategic public relations, digital marketing, corporate communications, and crisis management services and has worked with 20 of the top 500 global brands. It prides itself on its unique understanding of communication processes and focus on building strong client and stakeholder relationships. The document discusses PRS's vision for worldwide expansion through establishing a strong offline presence in new markets and nurturing high-level business opportunities and client campaigns globally.
DFO President & Co-Founder Jordan Rolband's presentation at the Cartels Mastermind Dominican Republic event in January 2019. Focused on global expansion in eCommerce and affiliate marketing.
This document discusses the evolving relationship between CMOs and CIOs in digital marketing. It notes that technology and marketing are now inextricably tied, with CMOs expected to spend more on IT than CIOs by 2017. It emphasizes that developing a strong CMO-CIO partnership is critical to successfully incorporating digital technology and maximizing technology investments.
DigiX is a full-service, integrated, marketing agency. We provide strategic thinking and creative execution across brand, creative events, brand activation & sampling, digital marketing, advertising, and trade marketing.
We work with world-class brands to help brand owners achieve their strategic marketing objectives across a broad range of interests.
Our key competitive advantages:
+ Strategic thinking and Creative.
+ One-stop-shop service
+ Reliable execution
+ Nationwide operations
We are fluent in brand, engagement and integration. Our team is knowledgeable, tenacious, and passionate professionals understand how to create memorable message and change consumer behavior in your brand’s favor.
Tricia M. Spellman has over 18 years of diverse marketing experience in healthcare, technology, financial, and consumer goods industries. She currently serves as Global Marketing Director for HIMSS and HIMSS Analytics, where she has increased annual revenues by 33% and product revenues by 13%. Prior experience includes developing strategic marketing plans, product launches, brand management, and global agency selection.
We at WAN-IFRA hope that insights like our World Press Trends annual report will be valuable to news publishers as they work out strategies in their organisations for change management, budgeting and hiring. In times of uncertainty, the World Press Trends report is a guiding light for publishers making sense of the environment today, and more importantly, in planning for the future.
The Future of Creativity - People's Insights by MSLGROUPyann le gigan
Les 15 commandements de la créativité
La créativité est plus que jamais le nerf de la guerre des RP. C’est ce que révèle une étude Publicis Consultants / MSLGROUP, à travers le témoignage de ses experts. Février 2015
This document discusses how companies can better engage customers in the digital age. It notes that customers are more digitally connected, informed, and social networked than ever before. It emphasizes that the customer experience is now the key differentiator for companies and that customer-centric leadership is needed to transform marketing from a focus on transactions to building relationships. It provides several case studies of companies using new technologies like SAP's solutions to gain real-time insights and personalize the customer experience.
The traditional public relations model has changed and journalists are no longer the only source of information for the public. To effectively reach target audiences, PR must use a wide range of channels including digital, social media, and work with influencers. Rich, engaging content that is search optimized and can be dynamically updated is key to successful communication across channels. PR, marketing and advertising are converging as companies want direct consumer access and engagement across different types of content.
This document discusses marketing best practices in China. It notes that Chinese firms are seen as less innovative than international ones but that innovation occurs through fast copying, lower prices, and focusing on real value. Competition in China is hyper-competitive with 40 million firms and both local and global competitors. Marketing must focus on growth opportunities in lower-tier cities and new partnerships. Attracting and retaining talent is difficult due to high turnover and an increasing number of university graduates. Digital marketing is growing rapidly in China through social media, mobile commerce, and data tracking. Agencies must partner closely with brands through collaboration and understanding consumer needs. The future of marketing in China is predicted to be digital, focused on loyalty and commerce anywhere through connected devices.
Can leadership development, and more generally HR, contribute significantly to the recurring and fundamental business challenge of delivering profitable growth?
In theory yes, as people are ultimately the drivers of growth. In practice, however, most firms address the growth challenge purely in a top-down fashion, through strategic moves and redeployment of resources. A key contribution of learning and HR development should be to unleash the people-based growth potential, the other avenue toward sustainable growth. This is what powering growth is about.
Based on his research, Jean-Claude Larreche will present a pragmatic approach to power people-based, value-creating growth. His session will address the following five points:
The three-stage road map to value-creating growth: discovery, power offer and engagement.
Growth for the firm: helping leaders contribute to the business growth objective.
Growth for the function: helping leaders make their function more valuable.
Growth for the individual: helping leaders become more valuable assets.
Developing ambidextrous talents for growth.
The digital consumer - presented during the Annual Meeting for Society for Sc...Benjamin Spiegel
This document summarizes key points from a presentation on the digital consumer in 2014/2015. It discusses how consumers, especially digital natives, are changing and fragmenting across different devices. It also highlights the importance of data and analytics to understand consumption methods and customer behavior across both online and offline channels. The presentation recommends that companies hire data scientists, build centralized customer databases, break down silos across channels, and use data visualizations to tell stories.
Similar to ICCO World Report @PRO.PR conference 2017 (20)
A comprehensive-study-of-biparjoy-cyclone-disaster-management-in-gujarat-a-ca...Samirsinh Parmar
Disaster management;
Cyclone Disaster Management;;
Biparjoy Cyclone Case Study;
Meteorological Observations;
Best practices in Disaster Management;
Synchronization of Agencies;
GSDMA in Cyclone disaster Management;
History of Cyclone in Arabian ocean;
Intensity of Cyclone in Gujarat;
Cyclone preparedness;
Miscellaneous observations - Biparjoy cyclone;
Role of social Media in Disaster Management;
Unique features of Biparjoy cyclone;
Role of IMD in Biparjoy Prediction;
Lessons Learned; Disaster Preparedness; published paper;
Case study; for disaster management agencies; for guideline to manage cyclone disaster; cyclone management; cyclone risks; rescue and rehabilitation for cyclone; timely evacuation during cyclone; port closure; tourism closure etc.
m249-saw PMI To familiarize the soldier with the M249 Squad Automatic Weapon ...LinghuaKong2
M249 Saw marksman PMIThe Squad Automatic Weapon (SAW), or 5.56mm M249 is an individually portable, gas operated, magazine or disintegrating metallic link-belt fed, light machine gun with fixed headspace and quick change barrel feature. The M249 engages point targets out to 800 meters, firing the improved NATO standard 5.56mm cartridge.The SAW forms the basis of firepower for the fire team. The gunner has the option of using 30-round M16 magazines or linked ammunition from pre-loaded 200-round plastic magazines. The gunner's basic load is 600 rounds of linked ammunition.The SAW was developed through an initially Army-led research and development effort and eventually a Joint NDO program in the late 1970s/early 1980s to restore sustained and accurate automatic weapons fire to the fire team and squad. When actually fielded in the mid-1980s, the SAW was issued as a one-for-one replacement for the designated "automatic rifle" (M16A1) in the Fire Team. In this regard, the SAW filled the void created by the retirement of the Browning Automatic Rifle (BAR) during the 1950s because interim automatic weapons (e.g. M-14E2/M16A1) had failed as viable "base of fire" weapons.
Early in the SAW's fielding, the Army identified the need for a Product Improvement Program (PIP) to enhance the weapon. This effort resulted in a "PIP kit" which modifies the barrel, handguard, stock, pistol grip, buffer, and sights.
The M249 machine gun is an ideal complementary weapon system for the infantry squad platoon. It is light enough to be carried and operated by one man, and can be fired from the hip in an assault, even when loaded with a 200-round ammunition box. The barrel change facility ensures that it can continue to fire for long periods. The US Army has conducted strenuous trials on the M249 MG, showing that this weapon has a reliability factor that is well above that of most other small arms weapon systems. Today, the US Army and Marine Corps utilize the license-produced M249 SAW.
Maximize Your Efficiency with This Comprehensive Project Management Platform ...SOFTTECHHUB
In today's work environment, staying organized and productive can be a daunting challenge. With multiple tasks, projects, and tools to juggle, it's easy to feel overwhelmed and lose focus. Fortunately, liftOS offers a comprehensive solution to streamline your workflow and boost your productivity. This innovative platform brings together all your essential tools, files, and tasks into a single, centralized workspace, allowing you to work smarter and more efficiently.
This presentation, "The Morale Killers: 9 Ways Managers Unintentionally Demotivate Employees (and How to Fix It)," is a deep dive into the critical factors that can negatively impact employee morale and engagement. Based on extensive research and real-world experiences, this presentation reveals the nine most common mistakes managers make, often without even realizing it.
The presentation begins by highlighting the alarming statistic that 70% of employees report feeling disengaged at work, underscoring the urgency of addressing this issue. It then delves into each of the nine "morale killers," providing clear explanations and illustrative examples.
1. Ignoring Achievements: The presentation emphasizes the importance of recognizing and rewarding employees' efforts, tailored to their individual preferences.
2. Bad Hiring/Promotions & Broken Promises: It reveals the detrimental effects of poor hiring and promotion decisions, along with the erosion of trust that results from broken promises.
3. Treating Everyone Equally & Tolerating Poor Performance: This section stresses the need for fair treatment while acknowledging that employees have different needs. It also emphasizes the importance of addressing poor performance promptly.
4. Stifling Growth & Lack of Interest: The presentation highlights the importance of providing opportunities for learning and growth, as well as showing genuine care for employees' well-being.
5. Unclear Communication & Micromanaging: It exposes the frustration and resentment caused by vague expectations and excessive control, advocating for clear communication and employee empowerment.
The presentation then shifts its focus to the power of recognition and empowerment, highlighting how a culture of appreciation can fuel engagement and motivation. It provides actionable takeaways for managers, emphasizing the need to stop demotivating behaviors and start actively fostering a positive workplace culture.
The presentation concludes with a strong call to action, encouraging viewers to explore the accompanying blog post, "9 Proven Ways to Crush Employee Morale (and How to Avoid Them)," for a more in-depth analysis and practical solutions.
From Concept to reality : Implementing Lean Managements DMAIC Methodology for...Rokibul Hasan
The Ready-Made Garments (RMG) industry in Bangladesh is a cornerstone of the economy, but increasing costs and stagnant productivity pose significant challenges to profitability. This study explores the implementation of Lean Management in the Sampling Section of RMG factories to enhance productivity. Drawing from a comprehensive literature review, theoretical framework, and action research methodology, the study identifies key areas for improvement and proposes solutions.
Through the DMAIC approach (Define, Measure, Analyze, Improve, Control), the research identifies low productivity as the primary problem in the Sampling Section, with a PPH (Productivity per head) of only 4.0. Using Lean Management techniques such as 5S, Standardized work, PDCA/Kaizen, KANBAN, and Quick Changeover, the study addresses issues such as pre and post Quick Changeover (QCO) time, improper line balancing, and sudden plan changes.
The research employs regression analysis to test hypotheses, revealing a significant correlation between reducing QCO time and increasing productivity. With a regression equation of Y = -0.000501X + 6.72 and an R-squared value of 0.98, the study demonstrates a strong relationship between the independent variables (QCO downtime and improper line balancing downtime) and the dependent variable (productivity per head).
The findings suggest that by implementing Lean Management practices and addressing key productivity inhibitors, RMG factories can achieve substantial improvements in efficiency and profitability. The study provides valuable insights for practitioners, policymakers, and researchers seeking to enhance productivity in the RMG industry and similar manufacturing sectors.
Neal Elbaum Shares Top 5 Trends Shaping the Logistics Industry in 2024Neal Elbaum
In the ever-evolving world of logistics, staying ahead of the curve is crucial. Industry expert Neal Elbaum highlights the top five trends shaping the logistics industry in 2024, offering valuable insights into the future of supply chain management.
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd tes...ssuserf63bd7
Small Business Management An Entrepreneur’s Guidebook 8th edition by Byrd test bank.docx
https://qidiantiku.com/test-bank-for-small-business-management-an-entrepreneurs-guidebook-8th-edition-by-mary-jane-byrd.shtml
Many companies have perceived CRM that accompanied by numerous
uncoordinated initiatives as a technological solution for problems in
individual areas. However, CRM should be considered as a strategy when
a company decides to implement it due to its humanitarian, technological
and process-related effects (Mendoza et al., 2007, p. 913). CRM is
evolving today as it should be seen as a strategy for maintaining a longterm relationship with customers.
A CRM business strategy includes the internet with the marketing,
sales, operations, customer services, human resources, R&D, finance, and
information technology departments to achieve the company’s purpose and
maximize the profitability of customer interactions (Chen and Popovich,
2003, p. 673).
After Corona Virus Disease-2019/Covid-19 (Coronavirus) first
appeared in Wuhan, China towards the end of 2019, its effects began to
be felt clearly all over the world. If the Coronavirus crisis is not managed
properly in business-to-business (B2B) and business-to-consumer
(B2C) sectors, it can have serious negative consequences. In this crisis,
companies can typically face significant losses in their sales performance,
existing customers and customer satisfaction, interruptions in operations
and accordingly bankruptcy
4. § Optimistic about the future
§ Increase of profitability
§ Corporate reputations in taken seriously
§ Advertisement spending to PR driven solutions
§ PR firms to provide non-traditional PR services
Bright and getting brighter
Francis Ingham, ICCO
key findings
Practice area of growth:
§ digital comms
§ reputation
§ marcomms
§ public affairs
Challenges:
§ profitability
§ economical status
§ talent
24. WHAT WE DO IN
HUNGARY
- provide data to international studies – analyse results
- state of the profession questionnaire (broad industry report)
- industry talks
- #snaPRshot report (by PersonaR)
25. WHAT WE DO AT
ICCO
- annual “ICCO census”
- House of PR
- Global PR summit
- Global Awards