This document discusses RTL Belgium's Connect second screen experience platform. Connect allows TV viewers to engage with programs and ads through their mobile devices. It aims to strengthen viewer engagement and the relationship between viewers and content. Connect provides interactive features within TV programs like polls and predictions. It has seen over 300,000 user interactions since launching in August 2013. Features include native apps, responsive design, push notifications, and single sign-on. Examples highlighted are an interactive game within Nouvelle Star and the multi-camera Club RTL Foot soccer app.

1. Edouard
De Witte
RTL Belgium
@edewitte
CONNECT
THE SECOND SCREEN EXPERIENCE

2. CONNECT
What for?
•
To engage the viewers during programs & ads breaks
•
To involve TV viewers & advertisers = Actors
•
To strengthen attention degree
•
To create an emotional link
between viewers & contents
TV
Viewers
   PROXIMITY
Active link
Advertisers
RTL
Channels

3. HOW TO ACCESS

4. CONNECT WITHIN PROGRAMS
Timeline
Champion’s
League
Launch
Hawai 5.0
Nouvelle Star
Top Chef
L’amour est dans le pré
Belgium’s Got Talent
28
Août
2
Le pensionnat
17
Septembre
Octobre
Novembre
Décembre
Champion’s League
Un Dîner Presque Parfait
Journal 13 h/19 h + Meteo
Janvier
2014
février

5. FIRST EXPERIENCE RESULTS
More than 12 models / templates
accessible to TV show
Connect Usage since 28/08/2013
(Exclude Club RTL Foot)
•
•
•
•
•
160.000 Apps Users
140.000 Desktop Users
480.000 Sessions
610.000 Interactions + 65.000
email
130.000 SSO profils created
(430.000 RTL profils)

6. FIRST GAMIFICATION CONNECT
Nouvelle Star
During the live of Nouvelle Star
viewers can participated to the first
gamification contest Connect
They will have to predict what color
each jury will put on a candidate
The viewer result is compare with the
choose of the jury and a ranking is
done
How access & use it

7. SNAP TV
How access & use it
Accessible via smartphone (iOS / Android)
Via media app (RTL TVI) or
standalone app
Process :
1/ Choose the segment (45 seconds)
2/ Change the default title / message
3/ Choose the network and … Snap it
•
•
•
GeoBlocked
Content accessible 72 hours
Some TV show can be excluded
(Digital Right aggrement)
How access & use it
Pre Launch Dec 2013

8. CONNECT TECHNOLOGY
Technology integrated
•
Native iOS & Android Application
•
HTML5 and Responsive
(webview for interactivity in apps & desktop)
•
Integration of RTL SSO oAuth
•
Push websocket technology
•
Fingerprint solution

9. INTERACTIVE TV SPOT
Channel
Jingle
Spot
Spot
Spot
Spot
Spot
Last position
Showbox
Overlayer
Timeline

10. CLUB RTL FOOT
•
Launch of the Multi-cam application on 17th of September
on tablets and smartphones.
•
Access during the match to all videos and match stats
•
Choose the best camera angle during Football matches
from the Champion’s league & Europa League matches.
•
Interactive (Tweet – ReTweet - Chat ,,,)
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