TV App Agency is a company that provides services for developing apps for smart TV platforms. They have experience in software development, UX design, and getting apps approved for connected TV stores. They can handle the full development process from design to deployment. They have developed 11 apps for various customers in an 8 month period, with approval times averaging 4-5 weeks. They have international offices and experienced teams to manage the process.

1. Smart TV apps

2. about us
TV App Agency launched in 2011 to
provide our significant international
experience across software
development, mobile apps, UX
(user experience), multi-screen
devices, TV app development and
store submission to enable
brands, production houses,
agencies and broadcasters to
get onto connected TV.
• Full services offering
• Unique technology that
allows:
- Quicker time to market
- Lower cost
- Maximum reach
• 11 apps done in 8 months
Offices in:
- London
- Madrid
- Montreal
- Munich
- Lisbon

3. customers

4. who does the work
plan
opportunities
offerings
content
design
UX
services
build
apps
deploy
approval process
projectmanagement
Pasa Mustafa – Creative Director
Ex- head of digital of Endemol
Karl Saynor – UX Lead
11 years of experience in London’s
top digital agencies
Teams based in Germany&Portugal – fully
managed from the UK with 10+ years
experience and winner of Samsung app
developer in 2011
11 apps deployed or in
approval over 8 months by TV App
Agency and averaging 4-5 weeks
for approval

5. how we work
plan
opportunities
offerings
content
design
UX
services
build
apps
deploy
approval process
projectmanagement
Design Workshop to define functionalities and screens,
normally held at TV app agency so that we can look at
other apps for inspiration
Twice a week code drops, that way we ensure
customers stay up to date with development and
keep on providing feedback in an agile way
App is submitted using customer
account so that they can keep
control/view of all process, even if
its TV app agency doing all
submission
Kick off Workshop to define overall milestones,
Team introductions, major dates for project and ensure that
development is done in a way to enable future iterations/evolutions

6. project milestones
Milestone Responsibility
Kick Off Workshop TV App Agency + Customer
Design Workshop TV App Agency + Customer
Wireframe design TV App Agency
Wireframe sign off Customer
Mock-up design TV App Agency
Mock-up sign off Customer
API review TV App Agency
API sign off TV App Agency
Development of app TV App Agency
Code Drop 1 - 4 TV App Agency
User App Review TV App Agency + Customer
Bug fixing TV App Agency
User Acceptance Testing Customer
User app sign off Customer
Submit to store TV App Agency
Delivery of documentation and source code TV App Agency

7. integrate with your API’s
We will work with your IT team to ensure the API’s are optimised to provide
the best user experience when browsing content.
After wireframes are signed off we work with your IT team to make sure the
API cover all the content needs.
And no need for middleware, thus no Monthly costs!
Customer
API
Smart TV
App

8. quicker development = lower cost

9. our work

10. LIVO – learning video service for episodic
show formatsM
App Name : RTVE a la carta
Customer : RTVE/Samsung
Development Time : 3 weeks
Approval Time : 4 weeks
Live in : Spain
Key Points : Lean back experience, easy
content discovery and usability
100k unique users in 4 weeks, averaging 7k per
day
#1 Samsung app
in Spain

11. LIVO – learning video service for episodic
show formats
App Name : Frequency
Customer : Frequency.com
Development Time : 3 weeks
Approval Time : Demo App for CES
Key Points : Lean back experience, easy
content discovery and social integration

12. LIVO – learning video service for episodic
show formats
App Name : Prime Location
Customer : DPG
Development Time : 4 weeks
Approval Time : under development
Key Points : Lean back experience, easy
content discovery, multi device integration and
family social experience

13. LIVO – learning video service for episodic
show formats
App Name : Rightmove
Customer : Rightmove
Development Time : 6 weeks
Approval Time : 5 weeks
Description : The UK’s number one property portal now
comes to connected TV. Search for properties from over 90%
of all UK Estate Agents and experience that, unique to TV,
shared experience for viewing large screen property photos,
floor plans, map locations and descriptions.
Live in : UK
Key Points : Lean back experience, easy
content discovery, multi device integration and
family social experience

14. LIVO – learning video service for episodic
show formats
App Name : Liga BBVA
Customer : BBVA
Development Time : 3 weeks
Approval Time : 5 weeks
Description : Enjoy all the emotion of the Spanish
Football League with Liga BBVA and Liga Adelante the official
TV app from BBVA. View scheduling, results, live match
information, catch up video on demand and more.
Live in : Spain – 3rd Most use app in Samsung
Spain
Key Points : Lean back experience
#3 Samsung app
in Spain

15. LIVO – learning video service for episodic
show formats
App Name : National Rail Enquiries
Customer : NRE
Development Time : 3 weeks
Approval Time : under development

16. LIVO – learning video service for episodic
show formats
App Name : Absolute Radio
Customer : Absolute Radio
Development Time : 1 week
Approval Time : 4 weeks
Live in : UK

17. LIVO – learning video service for episodic
show formats
App Name : Seychelles Connect
Customer : Seychelles Connect
Development Time : 2 weeks
Approval Time : under approval
Live in : World Wide

18. LIVO – learning video service for episodic
show formats
App Name : Livo
Customer : Demo app
Development Time : 3 weeks
Approval Time : Demo App
Live in : Demo App

19. LIVO – learning video service for episodic
show formats
App Name : Shralp Surf
Customer : Shralp!
Development Time : 3 weeks
Approval Time : 5 weeks
Live in : Europe

20. LIVO – learning video service for episodic
show formats
App Name : Shralp Snowboard
Customer : Shralp!
Development Time : 3 weeks
Approval Time : 5 weeks
Live in : Europe

21. Partners

22. 1 Sherwood St
London
W1F 7BL
T +44 ‪20 3286 0021‪