2. “Its not the critic that counts. It’s the man who
is actually in the arena.”
- T. Roosevelt
Our
School’s
Story
• Largest Elementary in PWCS
• School of Improvement & Data
• New Administration Presumptions
• High Teaching Staff Turnover
• High Percentage of Parental Concerns
3. Impact of Social Media
on your School’s Story
https://www.youtube.com/watch?v=1QsGJ5MTZjU&feature=player_embedded
8. Building our Brand &
Improving our Identity
Selected teachers
were highlighted for
innovative practices
1 Administrators do
walkabouts
capturing daily
memories in
multiple
classrooms.
2 Posts go out daily
sharing teaching
practices with all
stakeholders.
3 Our community
now has evidence
and are engaged in
the work we do.
4
9. Enabling
Transparency
1. What we do with our time
2. What we do with our resources
3. What we do with our funding
4. Why we need them to be all in with us
10. If you say it enough…
They will remember
Team
Dynamic
World
Class
Customer
Service
Relatable
Stories
13. Reaping the
Benefits
975 Students –
Closed for Transfers
94% Parent
Satisfaction Surveys
Expanding
PLN
Opportunities
& Grants
SOL Data
92% Staff
Satisfaction Survey
Conversations
at home
Bragging
Rights
Social Media
Implications
14. Your
Brand
Does your brand
align with your
vision and
mission?
What thoughts,
emotions, and
images are
generated when
parents and
community
members think of
your school?
15. Final
Thoughts
Corwin Connected Leaders Bundle
Connected Leadership by Spike Cook
All Hands on Deck by Brad Currie
The Missing Voices in EdTech by Rafranz Davis
Flipping Leadership Doesn't Mean Reinventing the
Wheel by Peter DeWitt
Leading Professional Learning by Thomas Murray
and Jeffrey Zoul
Principal Professional Development by Joseph
Sanfelippo and Tony Sinanis
The Power of Branding by Tony Sinanis and Joseph
Sanfelippo
Editor's Notes
Video?
Include text or images of the various communication platforms..ie. website for parents, classroom websites, etc.
Add text to describe growth and transition from teacher in spotlight to social media and web presence
Every wall came down slide…pictures of TVs and text to tell the story and reasoning
Include image of collaboration…maybe highlight a relatable moment featured on one of the SM platforms. The community is involved. Admin is not afraid to do get in classrooms and teach. We are a school that helps others.
