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I shine project
I-SHINE aims to provide the best experience for customers and coworkers. Their mission is to offer easy access to services through their website and mobile app. They use a differentiation strategy focused on premium customers. Their competitive advantage is a mobile app not used by competitors. Their goals are to increase market share, services, locations, and revenue over time.
I shine project
- 1. I-SHINE BY: AKRAM MAHMOUD R.AHMED 19221496 Presentedto: Dr. Yasmine Yousef
- 2. Our Vision We aim torecruit individuals who reflect our values and share an enthusiasm to work as a team with one common goal: to provide the best possible experience for both customers and co-workers. 1
- 3. A SATISFIED CUSTOMER IS THEBEST BUSINESS STRATEGY OF ALL. 2 By providing easy access to our services. And by offering extended customer support through our web site, we provide 24/7 access to our products, information and feedback opportunities. Our Mission
- 4. 3 Levels Of Management Top 0 102 Setobjectives Scan environment Plan and make decisions Allocate resources Oversee 1st line mangers Report to top management Develop and implement activities Coordinate activities Supervise employees Report to middle managers Involved to day to day operations 03 Don’t have the power to make important decisions only they are responsible for their work 04
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- 6. Hierarchy of goals Toincrease our market share To increase the number of services and products in our portfolio To increase the number of locations per city/region/country To increase high market penetration rate (pricing) To increase revenue by 10% Increase day-to-day operations 1 2 3 5 s Strategic goals Tactical goal Operational goals
- 7. Smart and ClearGoals S M A R T 6 Simple Motivating Achievable Realistic Timely
- 8. Competitive Advantage Our market strategyis differentiation strategy by developing a unique service that customers will find better than or in another way distinctive from services offered by our competitors by focusing on (A & B class) by using a mobile application 7
- 9. Target Market 8 • Geographicsegmentation • Demographic segmentation • Psychological segmentation • Behavioral segmentation
- 10. Market share and competition Marketshare between 20%-30% Product and services are dissimilar Competitors consider small in size 1 2 3 9 29% 24% 38% 9% MARKET SHARE I-SHINE gas station car wash center janitor
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- 12. 11 Organizational Environment Task environment General environment • Technology •Political/legal • Economic • Sociocultural • Customers • Competitors • Distributors • Suppliers
- 13. Barriers To Enter12 Compliance issues The cost of setting up a fully-fledged car wash is a barrier to entry Limitations in terms of skills, competencies and expertise The intense competition from other well established car wash businesses
- 14. S O W T SWOT Analysis Strengths Opportunities Weaknesses Threats • Handwash safer than machine (personal touch) • No extensive training required • Flexible working hours • Equipment is easily obtainable. • Easy word of mouth advertising • Future demand. • Large target market • No time to wash car • building goodwill and trust. • The difficulty of establishing brand equity • People can do it themselves • Other mobile businesses • Future potential changes in water restrictions • Economy - people won't pay for luxury services 13
- 15. Our Offers BASIC STANDARTPREMIUM 14 $1000/1 $4300/6 $8600/12 • Clean your car for 15 days within 1 month • Clean your car for 90 days within 6 months • Clean your car for 180 days within 1 year
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- 17. DECIDE Decision Making Process 315 2 4 6 Determine the problem Consider the alternatives Develop a plan action and implement Establish the criteria Identify the best alterative Evaluate the solution 16
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- 19. Success Concept 0 1 2 3 4 5 6 7 8 9 10 Jan Feb MarApr May June July Aug Sept Oct Nov Dec Our Company competitor 2 competitor 3 18 A good understanding of the external environment A good understanding of the industry A good understanding of the market A good understanding of the competition A good understanding of the business
- 20. Summery Our main goalis the satisfaction of the customer I-SHINE is using a differentiation strategy Our competitive advantage is a mobile app I-SHINE is willing to change the market 19
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