The document discusses using colors and formatting consistently on both sides of slides. The text color on the right side of slides for equals signs, plus signs, and horizontal lines is sampled from the progress bar on the iPod graphic. An example equation is presented building up terms on the right side of slides to create a dynamic presentation technique.
1. consistent color both sides:
text color on right for =, + and
horizontal line are sampled from
the progress bar in the ipod
graphic
- use a simple equation to reinforce
your basic concepts. Note the iPod
Nation pops and is bold to accent
what’s important
- a basic A + B = C example to make up
the bottom line! Obser ve the builds and
note how, if the introduction and lead
in is good, this could be a very dynamic
presentation technique.
2. Brand Centric
consistent color both sides:
text color on right for =, + and
horizontal line are sampled from
the progress bar in the ipod
graphic
- use a simple equation to reinforce
your basic concepts. Note the iPod
Nation pops and is bold to accent
what’s important
- a basic A + B = C example to make up
the bottom line! Obser ve the builds and
note how, if the introduction and lead
in is good, this could be a very dynamic
presentation technique.
3. Brand Centric = iPod Nation
consistent color both sides:
text color on right for =, + and
horizontal line are sampled from
the progress bar in the ipod
graphic
- use a simple equation to reinforce
your basic concepts. Note the iPod
Nation pops and is bold to accent
what’s important
- a basic A + B = C example to make up
the bottom line! Obser ve the builds and
note how, if the introduction and lead
in is good, this could be a very dynamic
presentation technique.
4. Brand Centric = iPod Nation
Unique
consistent color both sides:
text color on right for =, + and
horizontal line are sampled from
the progress bar in the ipod
graphic
- use a simple equation to reinforce
your basic concepts. Note the iPod
Nation pops and is bold to accent
what’s important
- a basic A + B = C example to make up
the bottom line! Obser ve the builds and
note how, if the introduction and lead
in is good, this could be a very dynamic
presentation technique.
5. Brand Centric = iPod Nation
Unique
+
consistent color both sides:
text color on right for =, + and
Amazing
horizontal line are sampled from
the progress bar in the ipod
graphic
- use a simple equation to reinforce
your basic concepts. Note the iPod
Nation pops and is bold to accent
what’s important
- a basic A + B = C example to make up
the bottom line! Obser ve the builds and
note how, if the introduction and lead
in is good, this could be a very dynamic
presentation technique.
6. Brand Centric = iPod Nation
Unique
+
consistent color both sides:
text color on right for =, + and
Amazing
horizontal line are sampled from
the progress bar in the ipod
graphic Fanatic Customers
- use a simple equation to reinforce
your basic concepts. Note the iPod
Nation pops and is bold to accent
what’s important
- a basic A + B = C example to make up
the bottom line! Obser ve the builds and
note how, if the introduction and lead
in is good, this could be a very dynamic
presentation technique.
Editor's Notes
Brand Centric: we live in a brand centric world (define what you mean by brand centric
iPod Nation: think of that as an iPod Nation (again define in detail what you mean by that)
Unique Brand: talk about what it means to be unique in the brand centric matrkets
Amazing Brand: talk about what it means to be amazing in current markets
Fanatic Customers: add those two things together and if you create and truly unique and amazing brand you’ll create fanatic customers willing to pay anything to be part of who you are. Talk about why they would be fanatic and all that ties back to Brand Centric and iPod Nation first points