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consistent color both sides:
text color on right for =, + and
horizontal line are sampled from
the progress bar in the ipod
graphic


                                   - use a simple equation to reinforce
                                   your basic concepts. Note the iPod
                                   Nation pops and is bold to accent
                                   what’s important
                                   - a basic A + B = C example to make up
                                   the bottom line! Obser ve the builds and
                                   note how, if the introduction and lead
                                   in is good, this could be a very dynamic
                                   presentation technique.
Brand Centric




consistent color both sides:
text color on right for =, + and
horizontal line are sampled from
the progress bar in the ipod
graphic


                                           - use a simple equation to reinforce
                                           your basic concepts. Note the iPod
                                           Nation pops and is bold to accent
                                           what’s important
                                           - a basic A + B = C example to make up
                                           the bottom line! Obser ve the builds and
                                           note how, if the introduction and lead
                                           in is good, this could be a very dynamic
                                           presentation technique.
Brand Centric = iPod Nation




consistent color both sides:
text color on right for =, + and
horizontal line are sampled from
the progress bar in the ipod
graphic


                                          - use a simple equation to reinforce
                                          your basic concepts. Note the iPod
                                          Nation pops and is bold to accent
                                          what’s important
                                          - a basic A + B = C example to make up
                                          the bottom line! Obser ve the builds and
                                          note how, if the introduction and lead
                                          in is good, this could be a very dynamic
                                          presentation technique.
Brand Centric = iPod Nation


                                                 Unique

consistent color both sides:
text color on right for =, + and
horizontal line are sampled from
the progress bar in the ipod
graphic


                                          - use a simple equation to reinforce
                                          your basic concepts. Note the iPod
                                          Nation pops and is bold to accent
                                          what’s important
                                          - a basic A + B = C example to make up
                                          the bottom line! Obser ve the builds and
                                          note how, if the introduction and lead
                                          in is good, this could be a very dynamic
                                          presentation technique.
Brand Centric = iPod Nation


                                               Unique
                                                 +
consistent color both sides:
text color on right for =, + and
                                               Amazing
horizontal line are sampled from
the progress bar in the ipod
graphic


                                          - use a simple equation to reinforce
                                          your basic concepts. Note the iPod
                                          Nation pops and is bold to accent
                                          what’s important
                                          - a basic A + B = C example to make up
                                          the bottom line! Obser ve the builds and
                                          note how, if the introduction and lead
                                          in is good, this could be a very dynamic
                                          presentation technique.
Brand Centric = iPod Nation


                                               Unique
                                                 +
consistent color both sides:
text color on right for =, + and
                                               Amazing
horizontal line are sampled from
the progress bar in the ipod
graphic                               Fanatic Customers
                                          - use a simple equation to reinforce
                                          your basic concepts. Note the iPod
                                          Nation pops and is bold to accent
                                          what’s important
                                          - a basic A + B = C example to make up
                                          the bottom line! Obser ve the builds and
                                          note how, if the introduction and lead
                                          in is good, this could be a very dynamic
                                          presentation technique.

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randell test

  • 1. consistent color both sides: text color on right for =, + and horizontal line are sampled from the progress bar in the ipod graphic - use a simple equation to reinforce your basic concepts. Note the iPod Nation pops and is bold to accent what’s important - a basic A + B = C example to make up the bottom line! Obser ve the builds and note how, if the introduction and lead in is good, this could be a very dynamic presentation technique.
  • 2. Brand Centric consistent color both sides: text color on right for =, + and horizontal line are sampled from the progress bar in the ipod graphic - use a simple equation to reinforce your basic concepts. Note the iPod Nation pops and is bold to accent what’s important - a basic A + B = C example to make up the bottom line! Obser ve the builds and note how, if the introduction and lead in is good, this could be a very dynamic presentation technique.
  • 3. Brand Centric = iPod Nation consistent color both sides: text color on right for =, + and horizontal line are sampled from the progress bar in the ipod graphic - use a simple equation to reinforce your basic concepts. Note the iPod Nation pops and is bold to accent what’s important - a basic A + B = C example to make up the bottom line! Obser ve the builds and note how, if the introduction and lead in is good, this could be a very dynamic presentation technique.
  • 4. Brand Centric = iPod Nation Unique consistent color both sides: text color on right for =, + and horizontal line are sampled from the progress bar in the ipod graphic - use a simple equation to reinforce your basic concepts. Note the iPod Nation pops and is bold to accent what’s important - a basic A + B = C example to make up the bottom line! Obser ve the builds and note how, if the introduction and lead in is good, this could be a very dynamic presentation technique.
  • 5. Brand Centric = iPod Nation Unique + consistent color both sides: text color on right for =, + and Amazing horizontal line are sampled from the progress bar in the ipod graphic - use a simple equation to reinforce your basic concepts. Note the iPod Nation pops and is bold to accent what’s important - a basic A + B = C example to make up the bottom line! Obser ve the builds and note how, if the introduction and lead in is good, this could be a very dynamic presentation technique.
  • 6. Brand Centric = iPod Nation Unique + consistent color both sides: text color on right for =, + and Amazing horizontal line are sampled from the progress bar in the ipod graphic Fanatic Customers - use a simple equation to reinforce your basic concepts. Note the iPod Nation pops and is bold to accent what’s important - a basic A + B = C example to make up the bottom line! Obser ve the builds and note how, if the introduction and lead in is good, this could be a very dynamic presentation technique.

Editor's Notes

  1. Brand Centric: we live in a brand centric world (define what you mean by brand centric iPod Nation: think of that as an iPod Nation (again define in detail what you mean by that) Unique Brand: talk about what it means to be unique in the brand centric matrkets Amazing Brand: talk about what it means to be amazing in current markets Fanatic Customers: add those two things together and if you create and truly unique and amazing brand you’ll create fanatic customers willing to pay anything to be part of who you are. Talk about why they would be fanatic and all that ties back to Brand Centric and iPod Nation first points