Technology Entrepreneurship Venture Lab 2012

1. 'I Cheated Diet' app
The most effective way to stay motivated on a diet
www.ICheatedDiet.com

2. Hard to stay on a diet?
● Are you gaining more and more kilograms?
● Are you tired of current diets that are
inefficient?
● Does 'JOJO efect' return?
We have all been on million diets and you know
it's really hard to stay on a diet.
You started and stopped one or another again
and again.
The most important point is motivation.

3. The Solution
Experts say the healthiest and the most
effective results you have is when you are afraid
of shame and degradation in your social groups.
We offer low cost, easy way to solve all your diet
problems.
'I Cheat Diet' app for your smartphone
Applying a diet has never been such easy!

4. What you can do with the app?
With 'I Cheated Diet' app you can:
● make a plan to lose weight
● choose a diet created by experts that suits
your needs
● track calorie intake
● check the progress of your diet
● connect with friends with the same goals

5. What will the app do?
The 'I Cheated Diet' app automagically will:
● track what you eat
● post a self-deprecating message to your
Facebook and Twitter feeds when you stray
from your plan!
Your all friends will know,
when you are cheating on your diet!
The best motivation boost
you have ever used!

6. Message examples
Advanced artificial intelligence algorithms
create messages revealing your eating habits:
● "I failed again. Should have had diet drink
rather than that plate of nachos."
● "I have drunk six cans of cola today. Tooth
decay is coming!"
● "I've just have eaten big french fries. I need a
crane to get out of my room!"

7. Show off what you can do
Is it embarrassing to show the world that you
are too weak to stay on a diet?
Convince your friends, parents and family you
are strong enough to be healthy and in shape.
Don't be a loser!
Don't miss the opportunity!
Just use 'I Cheat Diet' app!

8. Testimonials
"I tried the I Cheated Diet app after a friend lost weight
with it. I had asked my doctor about it and he supported me
100%. You will probably never find easier and more
effective solution. I recommend it to everyone." Mary Jane
Watson, actress
"The I Cheat Diet was about my tenth try, and the weight
did come off quickly. First time was really embarrassing,
when all my friends got to know what I had been eating.
Later it was really motivating, because I was afraid of
loosing my friends." Robert Smith, plumber

9. Don't wait, sign up now!
Now available for iPhone and Android!
www.icheateddiet.com
www.ICheatedDiet.com