(1) The document discusses the history and challenges of Hyundai Motor Company (HMC) in becoming a successful global automaker. (2) HMC faced many challenges entering international markets but was able to grow steadily through establishing global alliances, improving quality, and pursuing early internationalization and foreign direct investment. (3) More recently, HMC has had continued success becoming the world's fastest growing automaker and ranking highly in customer satisfaction, showing how it has worked to maintain its position in global markets.

1. Ece ŞEVKAN

2. The Struggle for International Business
Introduction
The Global and Automobile Industry
South Korea and Auto Industry
HMC’s Challenges
Early Internationalization Effort
Ultimate Success
Recent Events
Conclusion

3. Introduction
Hyundai Company and history

5. The Global Automobile Industry
Production capacity
How many percent of employed

6. Number of Trends
Establishment of global alliances
Industry consolidation
Global market dynamics

7. South Korea and the Auto Industry
South Korea is
advantageous for
beginner
Global Market targeted

8. South Korea and the Auto Industry
Low-wages
Supply of capital for firms
Some location-specific advantages:
Abundance of production factors in cost effective labor
Knowledge workers
High technology
Capital

9. South Korea and the Auto Industry
South Korean consumers: Highly demanding
HMC’s conquest : Asia, Africa, Middle East,
Latin America , Holland and Belgium

10. South Korea and the Auto Industry
Help from the government
Household are encouraging to save

11. HMC’s Challenges
Asian crisis in 1990s

12. HMC’s Challenges
South Korea against the crisis
HMC against the crisis

13. Early Internationalization
The main objective: to
enlarge the market in
foreign country

14. Ultimate Success
to improve the product quality
10 years warranty program

15. Ultimate Success
Geographical diversification and FDI in the
worldwide.

16. Ultimate Success
Joint-venture with
partners to cooperate
in R&D,
manufacturing, design,
and other value-adding
activities.

17. Recent events
By 2000 worlds fastest-growing automobile
company
Profit margins

18. Recent events
Chung Mong Koo
received a 3 – year
jail term for
embezzling the
equivalent of more
than $100 million in
company funds
Currency exchange
rates caused net
profit to fall by 35 %

19. Recent events
Grown steadily even in
emerging markets
J.D. Power placed HMC
first among Asian
brands in customer
service satisfaction

20. In conlusion
HMC has worked
hard and for years to
improve and maintain
their international
success.