The document summarizes Hydroturf International, a company that provides products and services to the golf industry in Dubai and the Middle East. It states that golf accounts for a quarter of sports spending in Dubai, with events contributing two thirds of golf's economic impact. Hydroturf has secured over 90% of the pump and irrigation system market for golf courses in the region, representing brands like Toro, and provides after-sales support through professional service teams.

1. HYDROTURF
INTERNATIONAL

2. GOLF INDUSTRY IN DUBAI
• Golf Industry worth $131m in Dubai.
• Accounts for a quarter of total sports expenditure in Dubai.
• Events such as DP world tour championship at Jumeirah Golf estates
contribute almost two thirds to golf’s economic impact in Dubai.
• Total gross expenditure on golf in Emirates is $270m.
• It contributes 30% to sports total economic import of $421m.

3. Hello!
I AM MUHAMMAD TAYYAB
I am here to present Hydroturf International
You can find me at tayyab1267@gmail.com

4. HYDROTURF
INTERNATIONAL
Hydroturf International LLC was created in 1995 to provide
and support top quality products & services to growing
middle eastern golf, tourism & landscaping sectors
1

5. “
Mission Statement:
“ We offer top quality American and
European Manufacturers, a professional
Western managed marketing, sales and
service team, to promote, sell and maintain
their products across the entire Middle East. ”

6. Territories

7. “ Dubai
(1995)
Cairo
Riyadh
Doha
Abu
Dhabi
MuscatOman
Libya
Pakistan
Syria

8. PRODUCT & SERVICES

9. PRODUCTS & SERVICES
PUMPS:
Hydroturf has secured 90% plus market share of golf courses in the
Gulf region, our main products in third domain include:
◦ Xylem flowtronex
◦ Goulds and bell
◦ Gossett pumps
TURFCARE MACHINERY:
◦ Withover 50 grass golf courses in Egypt and Gulf, Hydroturf is
the turfcare machinery market leader with almost 80% of the
total sales.
◦ Since 1995 Hydroturf have represented TORO and other
specialist including Redexim, Solo consumer machinery,
Bernhards grinding machines, Cherrington.
◦ TORO is only ISO approved manufacturer of both irrigation
systems and turfcare machinery.

10. PRODUCTS & SERVICES
IRRIGATION:
Hydroturf has 70% plus market share for TORO irrigation systems
in the grass of golf courses in the Gulf region.Their products
include:
◦ TORO irrigation products
GOLF & UTILITY VEHICLES:
◦ Hydroturf has represented club car since 1995 and now
distributed products in UAE, KSA, EGYPT, QATAR, OMAN,
KUWAIT, IRAQ and JORDAN.
◦ Hydroturf now has 94% marketshare for Club Cars.

11. PRODUCTS & SERVICES
BATTERIES
Main products in this domain are as follows:
◦ Trojan batteries.
◦ Batteries for electric golf cars.
◦ Solar power.
◦ Floor machines.
◦ Lifting equipment.
◦ Marine etc.

12. AFTER SALE
SERVICES

13. ◦A key element to any successful trading company is after sales
support and product servicing. This has been a cornerstone of
Hydroturf's success since 1995.
◦Hydroturf has invested in professional after sales managers,
who have built their teams of mechanics and technicians to
support all of their products. From pumps, irrigation products, to
turfcare machinery and golf vehicles.
◦Coupled with factory trained mechanics, is a comprehensive
inventory of fast moving parts located at each of our main
trading locations.
Services

14. MAJOR
CLIENTS &
PROJECTS

15. CLIENTS (name of few)
Abu
Dhabi
Golf Club
Abu Dhabi
Airport
Golf Club
Karachi
Golf Club
(Pvt.)
Ltd.
Le
Meridien
Jumeirah
Beach
Doha
Golf Club
Bahrain
Champio
nship
Golf
Course
Al Cham
Palace,
Damascus
Dubai
Golf &
Racing
Club
Abu
Dhabi
Golf Club
Emirates
Golf
Club
Jumeirah
Internati
onal
Al Ahli
Football
Club
Sh. Ahmed
Bin Rashid
Al
Maktoum
Palace
Dubai
Marine
Hotel &
Beach
Club
Qatar Golf
Course
Ritz
Carlton
Royal
Palms
Golf
Course
Sheikh
Mohamm
ed Palace
Sheraton
Doha

16. MAPS
our office

17. Website suggestions
◦Textual information on front page can be
reduced to eliminate clustered factor.

18. A PICTURE IS WORTH A THOUSAND WORDS
A complex idea can be
conveyed with just a single
still image, namely making it
possible to absorb large
amounts of data quickly.
We can adopt this technique
to make it more attractive.

19. Smartphone compatibility
Current website is not
compatible with smartphones.
*as shown in screenshot

20. PICTURES & FLASH
◦To make it even more interesting and
appealing to potential talent, team member’s
experiences in hydroturf can be added.

21. HCI Point of view.
◦ Headers and
borders of
existing web
page can be
redesigned in a
more effictive
way.
◦ In the current
design, new
visitor can’t
find their
desired
information at
first sight.

22. GM TEAM
◦To make it even more interesting and
appealing to potential talent, team member’s
experiences in hydroturf can be added.

23. Thanks!
ANY QUESTIONS?
You can find me at
tayyab1267@gmail.com