In my Marketing for the Internet class, my team analyzed Casper Mattress' digital marketing and pitched suggestions on how to increase engagement with the brand. The executive team of Casper saw our presentation and sent us a personal thank you with a sample of their newest product.
Casper Dream Team Application User Research Report David Delgadø
As a passion project, I was tasked with finding a problem that could be solved with technology and tieing it to a brand. In this case, I found that smart alarm clocks fell short and given the proliferation of mattress start-ups, Casper could use such a technology to make it's offering more compelling.
IndexBox Marketing has just published its report: “U.S. Mattress Market. Analysis And Forecast to 2020”.
The report provides an in-depth analysis of the U.S. matress market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains relevant data on the major players in the industry.
In my Marketing for the Internet class, my team analyzed Casper Mattress' digital marketing and pitched suggestions on how to increase engagement with the brand. The executive team of Casper saw our presentation and sent us a personal thank you with a sample of their newest product.
Casper Dream Team Application User Research Report David Delgadø
As a passion project, I was tasked with finding a problem that could be solved with technology and tieing it to a brand. In this case, I found that smart alarm clocks fell short and given the proliferation of mattress start-ups, Casper could use such a technology to make it's offering more compelling.
IndexBox Marketing has just published its report: “U.S. Mattress Market. Analysis And Forecast to 2020”.
The report provides an in-depth analysis of the U.S. matress market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains relevant data on the major players in the industry.
Hustle Con: More With Less: Scaling with Simplicity with David Bladow, found...Sam Parr
BloomThat is an on-demand flower company with $7.6m in funding that took a complicated industry (floral delivery) and made it a simple process. Users love this simplicity. BloomThat’s co-founder will explain the framework he used to create a user experience that’s increased demand for their product and grew an on-demand service that’s delivered millions of bouquets nationwide.
How I Built an Audience of 50 Million Members by Solving a Problem with Otis ...Sam Parr
Goodreads is the largest website on earth for all things books. With over 45 million registered readers who review millions of books, Goodreads grew at an astonishing clip thanks to viral loops. At Hustle Con, Chandler will talk about the process he uses to boost his company’s extreme growth.
Casper Dreams a Better Programmatic Creative DreamMediaPost
For innovative sleep gear e-tailer Casper, engaging customers with the dream of a better sleep experience demands more than the usual direct marketing palette. VP of Acquisition Terri Rockovich explains how the company using tech and messaging to move way beyond the banner. She explores how device and platform specific creative executions effectively engage consumers with an emerging brand.
Hustle Con: Prototyping Mattermark with Danielle Morrill, founder of MattermarkSam Parr
Danielle Morrill was still reeling from her startup’s failure when a new idea fell into her lap: data-based predictions about startups to help VCs make smart investment decisions. Within a matter of days, Morrill had a prototype ready and had already started acquiring users. At Hustle Con, Morrill will explain the exact processes she used to get her early clients and build Mattermark into the go-to data site for investors.
How leading brands are creating fanatical followings and ludicrous loyalty by doing things differently. This presentation will teach you:
- The single biggest marketing mistake CMO's and marketing directors are making.
- The four critical things every brand needs to figure out, ASAP!
- Why creating a cult following has nothing to do with buying ads.
Hustle Con: Two Key Decisions on Bootstrapping for Massive Growth with Ramit ...Sam Parr
Ramit Sethi started a blog called “I Will Teach You To Be Rich” when he was 22 as way to help people manage their personal finances. Twelve years later, IWT has a cult following of 23 million lifetime readers, 1+ million monthly visitors, and 500k email subscribers. At Hustle Con, Sethi will teach the specific strategies he used to grow his company from a blog to massive enterprise.
Hustle Con: The Invisible Drivers of Growth: Mission, Culture & Attitude with...Sam Parr
Indiegogo is a crowdfunding site with over $50 million in funding. Danae Ringelmann, Indiegogo’s co-founder, has made it her priority to create a culture that’s based on more than free lunches and kombucha kegs. At Hustle Con, Ringelmann will explain how she uses her company’s values to make smart hires, increase employee retention rate, and make her team highly efficient.
Hustle Con: The Business of Being Unusual with Dave Renteln, founder of Hustl...Sam Parr
Soylent is a new age meal replacement, and one of the most unusual products we’ve ever heard of. Every decision they’ve made has contradicted that of practically every other successful startup. And those decisions have led to their success as massive hit with hundreds of millions of dollars in revenue.
Hustle Con: Pre-gaming your Launch with Amanda Bradford, founder of The League. Sam Parr
Amanda Bradford is the founder of The League, the most exclusive dating app on the market. Prior to launching, The League had a wait list of 100,000 people who wanted to use the app. So how did she do this? That’s what Bradford will explain at Hustle Con.
Hustle Con: How to go from concept to product with Brett Northart, founder of...Sam Parr
Le Tote is a four-year-old subscription-based women’s fashion company with $30m+ in funding. The company has grown 5x in the last two years, and will ship $100m of clothes this year. At Hustle Con, Le Tote’s co-founder will talk about how he created Le Tote’s first version in two months, taking Le Tote from idea to market.
Sam Yagan at Hustle Con 2016: From SparkNotes to OkCupid: How Great Content C...Sam Parr
From SparkNotes to OkCupid: How Great Content Created Sustainable Competitive Advantage by Sam Yagan
You may not know his name, but you know his work. Sam Yagan is the founder of SparkNotes and OKCupid, both of which he started in college. After selling SparkNotes for $3.5m and OkCupid for $50m, Yagan became the CEO of MatchGroup, which owns OkCupid, Tinder, and Match.com. At Hustle Con, Yagan will explain how he used blogging to get millions of users for both SparkNotes and OkCupid.
Bio:
Sam Yagan is CEO of Match.com, the dating site that reported $799m in revenue in 2014. Yagan is also the founder of SparkNotes and OkCupid (which is now owned by Match Group, the same company that owns Match.com and Tinder). Yagan went to Harvard for his undergrad and Stanford for his MBA. In 2013, he was named as one of TIME Magazine’s ‘100 Most Influential People in the World’, and the next year he was listed in Fortune Magazine’s “40 Under 40.”
Hustle Con: More With Less: Scaling with Simplicity with David Bladow, found...Sam Parr
BloomThat is an on-demand flower company with $7.6m in funding that took a complicated industry (floral delivery) and made it a simple process. Users love this simplicity. BloomThat’s co-founder will explain the framework he used to create a user experience that’s increased demand for their product and grew an on-demand service that’s delivered millions of bouquets nationwide.
How I Built an Audience of 50 Million Members by Solving a Problem with Otis ...Sam Parr
Goodreads is the largest website on earth for all things books. With over 45 million registered readers who review millions of books, Goodreads grew at an astonishing clip thanks to viral loops. At Hustle Con, Chandler will talk about the process he uses to boost his company’s extreme growth.
Casper Dreams a Better Programmatic Creative DreamMediaPost
For innovative sleep gear e-tailer Casper, engaging customers with the dream of a better sleep experience demands more than the usual direct marketing palette. VP of Acquisition Terri Rockovich explains how the company using tech and messaging to move way beyond the banner. She explores how device and platform specific creative executions effectively engage consumers with an emerging brand.
Hustle Con: Prototyping Mattermark with Danielle Morrill, founder of MattermarkSam Parr
Danielle Morrill was still reeling from her startup’s failure when a new idea fell into her lap: data-based predictions about startups to help VCs make smart investment decisions. Within a matter of days, Morrill had a prototype ready and had already started acquiring users. At Hustle Con, Morrill will explain the exact processes she used to get her early clients and build Mattermark into the go-to data site for investors.
How leading brands are creating fanatical followings and ludicrous loyalty by doing things differently. This presentation will teach you:
- The single biggest marketing mistake CMO's and marketing directors are making.
- The four critical things every brand needs to figure out, ASAP!
- Why creating a cult following has nothing to do with buying ads.
Hustle Con: Two Key Decisions on Bootstrapping for Massive Growth with Ramit ...Sam Parr
Ramit Sethi started a blog called “I Will Teach You To Be Rich” when he was 22 as way to help people manage their personal finances. Twelve years later, IWT has a cult following of 23 million lifetime readers, 1+ million monthly visitors, and 500k email subscribers. At Hustle Con, Sethi will teach the specific strategies he used to grow his company from a blog to massive enterprise.
Hustle Con: The Invisible Drivers of Growth: Mission, Culture & Attitude with...Sam Parr
Indiegogo is a crowdfunding site with over $50 million in funding. Danae Ringelmann, Indiegogo’s co-founder, has made it her priority to create a culture that’s based on more than free lunches and kombucha kegs. At Hustle Con, Ringelmann will explain how she uses her company’s values to make smart hires, increase employee retention rate, and make her team highly efficient.
Hustle Con: The Business of Being Unusual with Dave Renteln, founder of Hustl...Sam Parr
Soylent is a new age meal replacement, and one of the most unusual products we’ve ever heard of. Every decision they’ve made has contradicted that of practically every other successful startup. And those decisions have led to their success as massive hit with hundreds of millions of dollars in revenue.
Hustle Con: Pre-gaming your Launch with Amanda Bradford, founder of The League. Sam Parr
Amanda Bradford is the founder of The League, the most exclusive dating app on the market. Prior to launching, The League had a wait list of 100,000 people who wanted to use the app. So how did she do this? That’s what Bradford will explain at Hustle Con.
Hustle Con: How to go from concept to product with Brett Northart, founder of...Sam Parr
Le Tote is a four-year-old subscription-based women’s fashion company with $30m+ in funding. The company has grown 5x in the last two years, and will ship $100m of clothes this year. At Hustle Con, Le Tote’s co-founder will talk about how he created Le Tote’s first version in two months, taking Le Tote from idea to market.
Sam Yagan at Hustle Con 2016: From SparkNotes to OkCupid: How Great Content C...Sam Parr
From SparkNotes to OkCupid: How Great Content Created Sustainable Competitive Advantage by Sam Yagan
You may not know his name, but you know his work. Sam Yagan is the founder of SparkNotes and OKCupid, both of which he started in college. After selling SparkNotes for $3.5m and OkCupid for $50m, Yagan became the CEO of MatchGroup, which owns OkCupid, Tinder, and Match.com. At Hustle Con, Yagan will explain how he used blogging to get millions of users for both SparkNotes and OkCupid.
Bio:
Sam Yagan is CEO of Match.com, the dating site that reported $799m in revenue in 2014. Yagan is also the founder of SparkNotes and OkCupid (which is now owned by Match Group, the same company that owns Match.com and Tinder). Yagan went to Harvard for his undergrad and Stanford for his MBA. In 2013, he was named as one of TIME Magazine’s ‘100 Most Influential People in the World’, and the next year he was listed in Fortune Magazine’s “40 Under 40.”