This document discusses humanizing businesses by focusing on employees' well-being and purpose. It argues that many businesses prioritize outputs like profits and KPIs over cultivating an ethical culture where employees feel energized and able to fulfill the company's core purpose. To remedy this, the document suggests businesses should help employees operate from a place of "being" rather than just "doing," focusing on values like integrity, character and feeling good rather than just rules and measurements. This would allow employees, and in turn the business, to perform at their highest level.
Humanizing Design: 13 Ways to Provoke Psychological Responses through Custom ...Logo Design Guru
To connect your brand with your customers, it’s essential to create a “humanizing design”. Easier said than done, right? As the world is globalizing, the need to affect humans mentally and emotionally is becoming widespread. So, whether it’s easy or not, you have to create the connection.
If a logo derives positive connotations — well and good. However, if it spurs negative reactions, such as the Airbnb logo, then no need to worry. Your aim should be to relate your brand with human psychology, and once that’s achieved, you are good to go.
Remember that each human on this planet perceives your brand differently unless the message is straightforward. While some people will hate or dislike you, many will also like or love you. This said, it’s always better to make sure “one meaning” is delivered.
Slides from Matt Harlow's presentation to the AAF Northern Illinois, Friday, November 20, 2009. "How Google Can Help Your Small Business Grow." Discusses how to utilize various Google business products, including Google AdWords, Search, and Google Business Listings.
Humanizing Design: 13 Ways to Provoke Psychological Responses through Custom ...Logo Design Guru
To connect your brand with your customers, it’s essential to create a “humanizing design”. Easier said than done, right? As the world is globalizing, the need to affect humans mentally and emotionally is becoming widespread. So, whether it’s easy or not, you have to create the connection.
If a logo derives positive connotations — well and good. However, if it spurs negative reactions, such as the Airbnb logo, then no need to worry. Your aim should be to relate your brand with human psychology, and once that’s achieved, you are good to go.
Remember that each human on this planet perceives your brand differently unless the message is straightforward. While some people will hate or dislike you, many will also like or love you. This said, it’s always better to make sure “one meaning” is delivered.
Slides from Matt Harlow's presentation to the AAF Northern Illinois, Friday, November 20, 2009. "How Google Can Help Your Small Business Grow." Discusses how to utilize various Google business products, including Google AdWords, Search, and Google Business Listings.
Companies struggle today to create the experiences their Marketing say they do. It boils down to Culture and the consistent behaviours of all employees across all levels of management. Here's my presentation from the Africa HR Summit.
Core Values & Core Purpose - EO Costa Rica 2010David Hauser
Keynote presentation at 2010 EO Latin American/Caribbean Conference (EO One) in Costa Rica. What are core values all about, how do you discover them in your company and then integrate them into performance management and an amazing culture.
Life Hacks Workshop (Erasmus Centre for Entrepreneurship)Sebastiaan Hooft
How do we make the most of our day by optimizing our time and resources?
Workshop Focus: Practical Lifehacks on how to make yourself efficient and focus on what matters. How to make the most of your resources (time, money and people).
In the Erasmus Centre for Entrepreneurship Student workshop series, we would want our Community to learn practical tips that they imbibe in their lifestyle to achieve their goals. The workshops are set in a casual setting that enables interaction and conversation to be at the core. 17th January 2019 at the Erasmus University Rotterdam.
A look at why corporate efforts to spur more engagement in the workforce are not enough, and the importance of purpose and passion in driving lasting engagement.
Companies struggle today to create the experiences their Marketing say they do. It boils down to Culture and the consistent behaviours of all employees across all levels of management. Here's my presentation from the Africa HR Summit.
Core Values & Core Purpose - EO Costa Rica 2010David Hauser
Keynote presentation at 2010 EO Latin American/Caribbean Conference (EO One) in Costa Rica. What are core values all about, how do you discover them in your company and then integrate them into performance management and an amazing culture.
Life Hacks Workshop (Erasmus Centre for Entrepreneurship)Sebastiaan Hooft
How do we make the most of our day by optimizing our time and resources?
Workshop Focus: Practical Lifehacks on how to make yourself efficient and focus on what matters. How to make the most of your resources (time, money and people).
In the Erasmus Centre for Entrepreneurship Student workshop series, we would want our Community to learn practical tips that they imbibe in their lifestyle to achieve their goals. The workshops are set in a casual setting that enables interaction and conversation to be at the core. 17th January 2019 at the Erasmus University Rotterdam.
A look at why corporate efforts to spur more engagement in the workforce are not enough, and the importance of purpose and passion in driving lasting engagement.
How to Utilize Storytelling most Efficiently in Social Media Real-Time OutSource
When thinking about the ways to develop your customers trust within your business. We as business owners, or those who aspire to own and create a business, must make our company relatable, we must show that we understand their pains, wants, and needs. We must be warm, accepting and kind.
Our companies must reflect the qualities of that of a dear friend, or relative, someone that the consumer can feel comfortable around. We must make our customers see and feel our vision. We owe it to our consumers to inspire them, humor them, inform them, and comfort them. If you are interested in learning how to accomplish this lofty feat, then you have come to the right place my friends.
2. Business Reality Check Whether Small Business or Corporate .... what do the people who work and interact in your business really think about the company, the managers, their co-workers and the terms and conditions (read: culture) under which they work?
3. Business Universe Suppliers Customers Supply Accounts Sales Delivery Warehouse People AS Components within the Business Universe
4. Business Existence What to do Where to go Core Purpose = Reason why the organisation exists beyond making money ? How to be
5. Human Dimension BEING DOING Culture Ethics Integrity Values Character Feel Good Performance KPI’s Results Actions Rules Measurement Form Spirit THE ZONE Feel Great Ease Timeless Want Create Energy Doctors Nurses Teachers Artists Charities Solicitors Brokers Bankers Acctants Sales FEEL FACTS BELIEFS
7. Human Dimension BEING IN ACTION People Need To Be In This Space MORE EG... Bankers do if for the money EG .. Doctors do it because they care Corporate Disease? Disappointment / Dillusion / Distaste Vocation Continuim DRs Sales Being Pushed to be more Accountable! Is this good? Lose the Reason They Exist – Core Purpose! Need to be Pushed towards a more “BEING” position! ?Humanize the Corporation!
Editor's Notes
We are now some 250 years since the Industrial Revolution, 50 years since WWII and just a decade from the Tech Boom, yet we have not learnt how to treat the people who work for us; the components of our businesses; the people we entrust to speak to our customers, our suppliers, our co-workers.Be it public or private, small or large, profitable or charity, the corporation or business exists beyond the need to make a profit. Analysts around the world will have you believes otherwise, as will private equity firms, who are all geared for once thing. Profit. The organisation exists for more than this. It has a human face, a social place and a customer base. The business exists for more than what the capitalist system suggests, although without profit society could not function. Profits pay wages, creditors, debtors, etc. What we are taking about here is the humanization of the business so that it realises its reason outside profit, its soul and its purpose.Humanising the organisation is a new insight into what makes an organisation is it’s people and how they are arranged, physically, emotionally and interactively.From a small business to big business, we have to change the way we manage, care for and treat the people in the business. Business owners and senior management often forget that the real power in a business is the people who drive the decisions, and the processes to get the outcomes. Humanising the corporation may in fact lead to your business bypassing the whole system of employee legislation. Legislation that may not have been needed if businesses were managed through people.This is also a moral issue, as the actions of each individual in a business need to be . An individuals actions have an impact on the people around him, and therefore people must be conscious of such, an well as understanding the moral issue his actions may create.
Whether Small Business or Corporate .... what do the people who work and interact in your business really think about the company, the managers, their co-workers and the terms and conditions (read: culture) under which they work?The basic checks and balances of a modern company tend to focus on “the company” as if it is a organism that exists in its own right. The company only exist because of the component that make it up .. And these component are all people.Outside the computer system and the desk, the company is nothing more than shell. It is the concept that a company is an “entity” for economic reasons (taxation, etc) that creates a perception that a company exists is it’s own right.Vision is created by people; Strategy is created by people; customer service is created by people; and it takes people to move the company in the direction that these doctrines depict in the minds of those involved.Let’s take “customer service”. A person writes up a policy which dictates the process for delivering “great” customer service. These are mere words, and without enaction with passion and enthusiasm customer service will not exist at the level required for the company or business to prosper.The question beckons – Are you employees happy?