Humanizing the Brand: i-Humanization Brand Formal Expressions What the consumer wants: Informal LOL Expressions Humanizing the Brand Attributes Cases

1. ext

2. Brand Expressions

3. Brand Expressions

4. Formal
To n e o f
Voice

5. What the consumer wants
Informal LOL Tone of Voice

6. Artifical Conversation Participation

7. Consumer vs Brand!

8. Here We Go Then

9. Humanization

10. “Today,(brands(are(becoming(more(and(
more(like(humans,(They’re(taking(on(more(
and(more(human8like(traits.”#
Elle(Luna,#IDEO#communica>ons#designer###
*Kitap görseli ve alıntı hem çok okuduğunu gösterir hem de mevzu geyik değil millet yazmış imajı verir

11. Brand Humanization
Sincere
Accessible
Someone like me
Empathic
Transparent
SOME#AGENCIES#TOOK#THIS#"BRAND#HUMANIZATION"#IDEA#REALLY#SERIOUSLY##
Modest
Honest
Beta

12. Honest

13. But, How?

14. Humanized Social Media Strategy
Turning consumers into walking
media by engaging them through
strong and participatory storytelling
to build a sustainable brand love.

15. Humanized Social Media Circle
Liquid and Linked Story
Conversation
Community
Co-Creation
Turning consumers into walking
media by engaging them through
strong and participatory storytelling
to build a sustainable brand love.

16. What about the Story?

17. Field Insights

18. Insight Hunt
Open Mind
Curiosity
Empathy

19. Holosko

20. Ağaoğlu

21. Social Listening Analysis Content Management
Conversation Management Community Management
Response Man.
Integration Management
Call Social Analytics Management
Database Management

28. Idea
May Come
Everywhere

29. Listening

30. Share a Coke

33. 10 Dakikada Global TT!

36. @yucezerey