HumanKind Water is an organization that donates 100% of profits to water projects helping provide clean drinking water worldwide. The group visited 12 Turkey Hill stores, hung up 100 fliers and moved displays to promote HumanKind Water bottles. They also posted on social media, reaching over 2,000 people to inform them how to support the organization's mission.
www.everyonedeservesgreatdesign.com
We live in a new age where globalization & capitalism must harmonize with social good.
A new mindset for product designers by Ehsan Noursalehi
Team DEXTERS Socio Camp (Round 1) Slides!Nafis Ahmed
This is the presentation slides made for the 1st round of Socio Camp 2014. Our main objective was to create awareness in the mass level to eradicate elderly abuse which is currently a major social issue, especially in the urban areas. The name of our campaign was ''Ajker tara, agamir amra. I loved working with my team on this topic because this might bring some benefit for the society. Please give your
How do content, product, data, travel, strategy, creativity and monetisation align together?
Dmitry Shishkin, chief content officer at Culture Trip, has joined the UK media startup from BBC World Service where he worked as digital development editor for 41 foreign language news teams. His team now produce hundreds of multi-formatted editorial pieces created by freelance contributors from all over the world.
Their aim is to inspire people to travel across their cultural boundaries and – ultimately – convert them into paying consumers. He will talk about his favourite subject – the intersection of product, content and data – and will share findings around Culture Trip’s full-funnel commissioning process, automation and machine learning.
The Lynx Academy sponsored by Leo Burnett is a chance for students to learn from advertising professionals during the Dubai Lynx Festival.
At the end of the programme they are given a brief to present to the agency.
www.everyonedeservesgreatdesign.com
We live in a new age where globalization & capitalism must harmonize with social good.
A new mindset for product designers by Ehsan Noursalehi
Team DEXTERS Socio Camp (Round 1) Slides!Nafis Ahmed
This is the presentation slides made for the 1st round of Socio Camp 2014. Our main objective was to create awareness in the mass level to eradicate elderly abuse which is currently a major social issue, especially in the urban areas. The name of our campaign was ''Ajker tara, agamir amra. I loved working with my team on this topic because this might bring some benefit for the society. Please give your
How do content, product, data, travel, strategy, creativity and monetisation align together?
Dmitry Shishkin, chief content officer at Culture Trip, has joined the UK media startup from BBC World Service where he worked as digital development editor for 41 foreign language news teams. His team now produce hundreds of multi-formatted editorial pieces created by freelance contributors from all over the world.
Their aim is to inspire people to travel across their cultural boundaries and – ultimately – convert them into paying consumers. He will talk about his favourite subject – the intersection of product, content and data – and will share findings around Culture Trip’s full-funnel commissioning process, automation and machine learning.
The Lynx Academy sponsored by Leo Burnett is a chance for students to learn from advertising professionals during the Dubai Lynx Festival.
At the end of the programme they are given a brief to present to the agency.
The Lynx Academy sponsored by Leo Burnett is a chance for students to learn from advertising professionals during the Dubai Lynx Festival.
At the end of the programme they are given a brief to present to the agency.
Presentation given by 1BpP (www.ibpp.net) at "Get Started and Make an Impact" a speed networking event organized by Net Impact Pune (www.nipune.org) to enable professionals to learn, network and contribute to various social organizations.
The Lynx Academy sponsored by Leo Burnett is a chance for students to learn from advertising professionals during the Dubai Lynx Festival.
At the end of the programme they are given a brief to present to the agency.
Presentation given by 1BpP (www.ibpp.net) at "Get Started and Make an Impact" a speed networking event organized by Net Impact Pune (www.nipune.org) to enable professionals to learn, network and contribute to various social organizations.
3. The Mission
HumanKind Water is an organization that donates 100% of its profits to initiate water
projects that help build wells and provide clean drinking water to people all over the
world.
When you buy 1 bottle of water you are giving 1 person clean water for 100 days.
4. Background
- Nearly one billion people on the planet lack access to safe drinking water.
- That’s one person in seven.
- 10,000 children will die today due to lack of clean drinking water
- That is enough to fill the entire Philadelphia Eagles football stadium
- Half of the hospital beds IN THE WORLD are filled with someone either sick or dying from lack of clean water or
sanitation
- Lack of clean water kills more than all forms of violence in the world, including WAR.
5. Action Plan
Turkey Hill Minit Markets
- ORIGINAL
- Edit the HK website
- Online contest
- WHAT WE DID
- Spread the mission of
HumanKind water
- Visited Turkey Hills to
make sure they are
properly marketing the
product
- Promote HKW on social
media
6. Enactus Qualifications
Entrepreneurial - initiating ideas and business solutions with passion and innovation
Action - the experience of sustainable impact, activated with integrity
Us - student, academic and business leaders collaborating to create a better world
- The passion and innovation we had about finding a way to help boost people's
knowledge of HKW and, in turn, help generate more revenue to the HumanKind Water
organization shows how we were entrepreneurial in our project
- By spreading the word about what HumanKind Water does and how others can participate
in the project makes a sustainable difference in society
- If we are able to help with the selling of HKW, which ultimately helps to give clean
drinking water to people all over the world, we are creating a better world
Any one can be envolved in their schools Enactus team as long as they are properly enrolled, have invested a minimum of 10 hours, and are enrolled
online at www.enactus.org
7.
8. Impact in Turkey Hill Minit Markets and Locally
- We visited 12 stores
- We hung up & handed out about 100 fliers
- Most of the stores already had wobblers in place
- We moved other water bottle advertisements that were blocking the
view of HKW
- The fliers make it so the product is more ‘in-your-face’
while you are also able to get more information about
what HumanKind Water does for the world
- Making HK bottles more visible, plus the wobblers being
9. Observations
- Turkey Hill managers in Reading and Lancaster were not very helpful in
promoting the HumanKind Water
- They said that anything regarding promoting a product must first be OK-ed by
corporate
- Some seemed uninterested and just shooed us away
(HOWEVER)
- Turkey Hill managers in Scraton were very kind and helpful
- Let us do whatever we needed to promote and make the water bottles more
appealing
- Acted interested in the product,had some knowledge of the product
10. Impact on Social Media
- Posting to Instagram and Facebook about the good
HumanKind Water brings about in the world
- Spreads the word to our friends/families who can also
share the mission with their friends/families who will
also share, and so on and so forth
- Easily reaches 100’s if not 1,000’s of people
Rachel- FB:680 INSTA:208
Ryan- FB:935 INSTA:268
11. Benefits
- By going to different Turkey Hill Minit Marts in Reading,
Lancaster, Scranton, and Locally we were able to hang
fliers and make sure the water is marketed how is should
be which helps spread the mission of HumanKind Water to
any of the people in that area that buy water from those
stores
- When we posted to social media we were able to easily
reach a group of over 2,000 people and inform them about
how they can help HKW strive
12. Works Cited
- BE THE CHANGE YOU WANT TO SEE IN THE WORLD! (n.d.). Retrieved November 16, 2015,
from http://humankindwater.org
- Enactus | Home. (n.d.). Retrieved November 16, 2015, from http://enactus.org
13. The Mission
HumanKind Water is an organization that donates 100% of its profits to initiate water
projects that help build wells and provide clean drinking water to people all over the
world.
When you buy 1 bottle of water you are giving 1 person clean water for 100 days.
14. Background
- Nearly one billion people on the planet lack access to safe drinking water.
- That’s one person in seven.
- 10,000 children will die today due to lack of clean drinking water
- That is enough to fill the entire Philadelphia Eagles football stadium
- Half of the hospital beds IN THE WORLD are filled with someone either sick or dying from lack of clean water or
sanitation
- Lack of clean water kills more than all forms of violence in the world, including WAR.
15. Action Plan
Turkey Hill Minit Markets
- ORIGINAL
- Edit the HK website
- Online contest
- WHAT WE DID
- Spread the mission of
HumanKind water
- Visited Turkey Hills to
make sure they are
properly marketing the
product
- Promote HKW on social
media
16. Enactus Qualifications
Entrepreneurial - initiating ideas and business solutions with passion and innovation
Action - the experience of sustainable impact, activated with integrity
Us - student, academic and business leaders collaborating to create a better world
- The passion and innovation we had about finding a way to help boost people's
knowledge of HKW and, in turn, help generate more revenue to the HumanKind Water
organization shows how we were entrepreneurial in our project
- By spreading the word about what HumanKind Water does and how others can participate
in the project makes a sustainable difference in society
- If we are able to help with the selling of HKW, which ultimately helps to give clean
drinking water to people all over the world, we are creating a better world
Any one can be envolved in their schools Enactus team as long as they are properly enrolled, have invested a minimum of 10 hours, and are enrolled
online at www.enactus.org
17.
18. Impact in Turkey Hill Minit Markets and Locally
- We visited 12 stores
- We hung up & handed out about 100 fliers
- Most of the stores already had wobblers in place
- We moved other water bottle advertisements that were blocking the
view of HKW
- The fliers make it so the product is more ‘in-your-face’
while you are also able to get more information about
what HumanKind Water does for the world
- Making HK bottles more visible, plus the wobblers being
19. Observations
- Turkey Hill managers in Reading and Lancaster were not very helpful in
promoting the HumanKind Water
- They said that anything regarding promoting a product must first be OK-ed by
corporate
- Some seemed uninterested and just shooed us away
(HOWEVER)
- Turkey Hill managers in Scraton were very kind and helpful
- Let us do whatever we needed to promote and make the water bottles more
appealing
- Acted interested in the product,had some knowledge of the product
20. Impact on Social Media
- Posting to Instagram and Facebook about the good
HumanKind Water brings about in the world
- Spreads the word to our friends/families who can also
share the mission with their friends/families who will
also share, and so on and so forth
- Easily reaches 100’s if not 1,000’s of people
Rachel- FB:680 INSTA:208
Ryan- FB:935 INSTA:268
21. Benefits
- By going to different Turkey Hill Minit Marts in Reading,
Lancaster, Scranton, and Locally we were able to hang
fliers and make sure the water is marketed how is should
be which helps spread the mission of HumanKind Water to
any of the people in that area that buy water from those
stores
- When we posted to social media we were able to easily
reach a group of over 2,000 people and inform them about
how they can help HKW strive
22. Works Cited
- BE THE CHANGE YOU WANT TO SEE IN THE WORLD! (n.d.). Retrieved November 16, 2015,
from http://humankindwater.org
- Enactus | Home. (n.d.). Retrieved November 16, 2015, from http://enactus.org