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Presence           P3 - Presence/Preference/Privacy




Location Based Service
Presence           P3 - Presence/Preference/Privacy




Location Based Service
P3 - Presence/Preference/Privacy
                               Launch
                           Health Assistant
 Health                      Application


                           Access Health
                              Record
                          Secure Encrypted


                              Access
                           Excercise File
                           Nike Fuelband
Exercise - 92%
Calories - 1100
Target - 1450
P3 - Presence/Preference/Privacy
                               Launch
                           Health Assistant
 Health                      Application


                           Access Health
                              Record
                          Secure Encrypted


                              Access
                           Excercise File
                           Nike Fuelband
Exercise - 92%
Calories - 1100
Target - 1450                  Launch
                             Augmented
                               Reality
                             Application
GOOD
GOOD

      APPLE
 0% CHOLESTEROL
    CLICK HERE
NUTRITIONAL INFO




        ADD TO
         CART
PRESS
HERE
GOOD
GOOD

     BROCCOLI
 0% CHOLESTEROL
    CLICK HERE
NUTRITIONAL INFO




        ADD TO
         CART
PRESS
HERE
SORRY
SORRY

K-TOOS COOKIES
   EXCEEDS
    LIMITS



   SUGGEST
ALTERNATIVES?
SORRY
SORRY
 LONGBOARD
     BEER
   ALCOHOL
NOT SUGGESTED
  WITH MEDS


 I KNOW YOU
    HATE ME
3
SUMMARY           OBSERVATION


1. Big data - Infancy
2. Not all data is created equal
3. Wisdom impacts outcomes

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Human face of data

  • 1. Presence P3 - Presence/Preference/Privacy Location Based Service
  • 2. Presence P3 - Presence/Preference/Privacy Location Based Service
  • 3. P3 - Presence/Preference/Privacy Launch Health Assistant Health Application Access Health Record Secure Encrypted Access Excercise File Nike Fuelband Exercise - 92% Calories - 1100 Target - 1450
  • 4. P3 - Presence/Preference/Privacy Launch Health Assistant Health Application Access Health Record Secure Encrypted Access Excercise File Nike Fuelband Exercise - 92% Calories - 1100 Target - 1450 Launch Augmented Reality Application
  • 5.
  • 7. GOOD APPLE 0% CHOLESTEROL CLICK HERE NUTRITIONAL INFO ADD TO CART PRESS HERE
  • 9. GOOD BROCCOLI 0% CHOLESTEROL CLICK HERE NUTRITIONAL INFO ADD TO CART PRESS HERE
  • 10. SORRY
  • 11. SORRY K-TOOS COOKIES EXCEEDS LIMITS SUGGEST ALTERNATIVES?
  • 12. SORRY
  • 13. SORRY LONGBOARD BEER ALCOHOL NOT SUGGESTED WITH MEDS I KNOW YOU HATE ME
  • 14. 3 SUMMARY OBSERVATION 1. Big data - Infancy 2. Not all data is created equal 3. Wisdom impacts outcomes