Kathy Watkins will present on social media marketing and its importance for businesses. She will discuss how to market a business on Facebook and use it for customer service. Watkins will also cover ways to use Twitter and how to measure results from social media efforts. The presentation will take place on April 13, 2011 at the Sheraton Suites Key West.

1. ABC's of Social Media
Do I Need It and Is It for Me?
Presented by Kathy Watkins ~ Peach Promotions
WEDNESDAY ~ APRIL 13, 2011
UPCOMING Kathy will be speaking about social media marketing and the importance of
it. She will also discuss ways to market your business on Facebook and utilize
EVENTS it for customer service. The presentation will include Twitter and Kathy will
show you ways to measure your results.
MAY 11, 2011
40 Sales Tips in 40 Minutes SPEAKER BIO:
Presented by Don Lanman Kathy Watkins is a corporate social media consultant, and the President/founder of Peach
Location: Key West Marriott Promotions. Kathy has an MBA in marketing and over fifteen years of experience in the hos‐
Beachside Hotel pitality industry and has helped clients such as La Concha Key West and Casa Marina Resort
optimize their local brands for sharing, social search, and real‐time proactive engagement.
JUNE 15, 2011
As a consultant and speaker, Kathy is dedicated to assisting hospitality industry leaders in
Membership Mixer harnessing the power of social media for measurable, organic brand building.
Location: Babalu’s
5:30pm ~ 7:30pm LOCATION:
JULY 13, 2011 Sheraton Suites Key West ~ 2001 South Roosevelt ~
Key West, FL HSMAI Membership Benefit
Marketing Activities to
Accomplish Extraordinary SCHEDULE: Members of HSMAI Florida Keys
are welcome to attend this
Sales for ANY Hospitality 11:30am: Registration & Networking meeting FREE!!
Operation 12:00pm: President’s Welcome and Introductions Registration is required.
Presented by: John Mellon 12:15pm: Presentation and Lunch Cancellations received less than 48
Location: Westin Key West
PRICING: hours prior to event and no shows will
Resort & Marina
be billed $25
Members: FREE ~ Non‐Members: $35
TO SPONSOR THIS (MEMBERS: To register online, choose Pay by Check)
MEETING, PLEASE TO REGISTER
CONTACT
ONLINE ~ CLICK HERE
Amber DeBevec Or go to www.floridakeyshsmai.org & click on CHAPTER EVENTS
P: 305‐296‐0555 Phone: 888.792.9770 ~ Fax: 219‐759‐3977 ~ Email: hsmaiflkeys@jewelcomp.com
E: kwfinest@aol.com PLEASE REGISTER BY FRIDAY-APRIL 8, 2011!
Payment is required in advance or at the event. No-show and cancellations received less than 48 hours prior to event will be charged/billed full
event price. Please mail checks payable to HSMAI Florida Keys ~ 908C Francis Street ~ Key West, FL 33040
Members: FREE Non-Members: $35
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